How to write a company s future development plan

First of all, it will be written around the company's current strategy and the business to be developed in the future. However, these should be planned according to the ideas of the company CEO.

The way to write a business plan should first explain the idea of starting a new enterprise, the process of forming new ideas, and the goals and development strategies of the enterprise. Secondly, it is necessary to explain the current situation of the enterprise, the past background and the business scope of the enterprise. In this part, it is necessary to make an objective review of the company's past situation and not avoid mistakes.

Honest analysis is often more likely to win trust, which makes it easier for people to agree with the company's business plan. Finally, I would like to introduce the entrepreneur's own background, experience, experience, and expertise. The quality of an entrepreneur often plays a key role in the success of an enterprise.

Here, entrepreneurs should try to highlight their strengths and show their strong entrepreneurial spirit in order to make a good impression on investors.

The business planning and development plan is written as follows:

1. The so-called strategic planning is to formulate the long-term goals of the organization and put them into practice, which is a formal process and ceremony.

2. Some large enterprises have consciously planned for things in about 50 years.

3. The formulation of strategic planning is divided into three stages, the first stage is to determine the goal, that is, the goal to be achieved by the enterprise in the future development process to cope with various changes.

4. The second stage is to formulate this plan, and when the goal is determined, consider what means, what measures, and what methods to use to achieve this goal, which is strategic planning.

5. Finally, the strategic plan is written for evaluation and approval, and if the approval fails, it may take multiple iterations of the process, and how to revise it needs to be considered.

Enterprise planning and development

Business development planning is the planning of enterprise strategy, and common business management courses include "business development planning" as an important content. The main role of enterprise development planning is how to better develop the enterprise. The relationship between strategy and planning:

Enterprise development strategy is the route and principle, soul and program of enterprise development plan.

The enterprise development strategy guides the enterprise development plan, and the enterprise development plan implements the enterprise development strategy. Pay attention to the subdivision and implementation of small plans under medium and long-term big plans. It is right to focus only on plans, especially annual plans; However, it is necessary to make a good stage plan around the annual plan, and insist on using the development strategy of the enterprise to guide and command various plans.

1. Executive summary2. Market analysisThird, the company's strategyFourth, the company's operation5. Marketing6. Investment and financial analysis7. Risk analysis1. Executive summary

Company name: XX Decoration Co., Ltd.

Registered capital: 1 million yuan.

Company tenet: A warm home is our common goal.

Company philosophy: attentive, careful, sincere, innovative.

2. Market analysis

Characteristics of the industry. 1.The building decoration industry is smaller than that of civil engineering, real estate and other industries.

Although the proportion of investment in the project has increased in recent years, due to the strong cultural and artistic nature of the decoration project, different design styles are also allowed to appear in the same building. (This paragraph does not match the title.) ）

Current Situation Analysis: Market Analysis; Competitor analysis; White space market analysis; sales network analysis; sales data analysis; advertising analytics; Summary of the promotion. Development planning: product aspect; **Aspect; In terms of channels; Promotion; Team building aspects.

1. Analysis of the current situation

1. Market analysis: collect, sort out and analyze market information from the province, prefecture-level cities and counties, distinguish which are the key markets, secondary markets, which are the main business districts and secondary business districts, whether the audience is clear, what is the feedback of consumers, how much market share and what is the popularity of the brand? How strong is the industry in the market as a whole?

What are the competitive advantages of the company's products in the market? and other macro and micro aspects to do in-depth analysis.

2. Competitor analysis: what are the main competitors, potential competitors and substitutes? What is their annual sales, what have competitors done, competitive advantages in the world, such as management, products, styles, channels, advertising, etc., their weaknesses are in the world, find a breakthrough, what they want to do next, and conduct in-depth analysis.

3. Blank market analysis: find out all the blank markets, subdivide the blank markets, which are the effective blank markets, which are the invalid blank markets, which are the main blank markets, which secondary blank markets, which blank market brands are doing well, and what is the most effective and fast way to attract investment?

4. Sales network analysis: how many existing sales outlets, what is the network coverage, how many stores, counters, direct stores, bulk points, and what is the proportion of each one? The number and proportion of multiple stores in one place, how many generations there are, and the proportion of each generation of props in the whole sales network.

5. Sales data analysis: what is the sales performance of the whole network, what is the number of sales in various regions and prefecture-level cities, find out the high-quality stores and the best sales areas, what is the number of sales outlets in each year, quarter, month and week, what is the comparative growth rate and growth rate between this year and the same period last year, what is the proportion of each series and products in total sales, find out the best selling products, and do a good job in store profit and loss analysis.

2. Development planning.

1. Product: In terms of product design, grasp the fashion trend of this year, understand the fashion elements such as product style, version, fabric, etc., determine the main product, input the product concept as a whole, instill the designer's concept into the terminal franchisee, and constantly expand the width and depth of the product line, so that the product series is rich and exciting.

2. Aspects: Due to the unbalanced regional development, it is difficult to unify, but it can be determined that the region is dominant, and the discount cannot be too low, which may protect the system of each region and avoid the phenomenon of goods channeling; During the event, the same unified sales will be implemented and unified sales across the province as much as possible.

3. Channels: determine the channel mode, clarify the key points of the channel, carry out scientific management and layout of the channel, and formulate a series of incentive policies to stabilize the relationship between channel members. Formulate detailed and perfect plans for channels, change small stores to large stores, multiple stores in one place, upgrade the image, and formulate corresponding policies for blank market investment.