Sample public relations event planning book, the content of the public relations planning book

Who has a sample essay for a PR campaign planning book.

First, the format of the marketing plan is a complete structure of the marketing plan is divided into three parts: one is the analysis of the market situation of the product, and the other is the content of the body of the plan. The third is the effect, that is, the feasibility and operability of the program.

Public Relations Event Planning Book (1).

Current information: Public relations event planning book (1) is general information needs 10 points (VIP members do not deduct points) Process, regulations, reports, lectures, skills, cases, manuals, sample essays, summaries, templates, identifications, examples, **, examples, **, bids, public relations and public relations event planning book model essay Department event planning book - voila! Ideas are full of ideas.

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The contents of the public relations plan include: 1. Analyze the current situation and reasons of the corporate image, so as to provide a basis for selecting the objectives and methods of public relations activities; 2. Determine the target requirements, which should be feasible and operable; 3. Design the theme, whether the theme design is wonderful and appropriate, has a great impact on the effectiveness of the activity; 4. Analyze the public and determine that the public can select the most effective public relations activities; 5. The selection of activity methods should give full play to the originality and potential ability of the planners.

1. Analyze the current situation and reasons for corporate image. The analysis of the current situation and causes of the corporate image is actually a requirement to diagnose the current situation of the corporate image before the public relations plan, so as to provide a basis for the selection of public relations activities objectives and methods.

2. Determine the target requirements. In general, the problem to be solved is the specific goal of the PR campaign, which is subordinate to the overall goal of establishing a corporate image. When planning, the objectives of the PR campaign should be clear, specific, feasible and operable.

3. Design the theme. The theme of the PR campaign is a high-level summary of the content of the PR campaign, and it plays a guiding role in the entire PR campaign. Whether the theme is brilliant and appropriate has a great impact on the effectiveness of public activities.

There are generally three factors to consider when designing a good campaign theme: the goal of the PR campaign, that is, the theme of the PR campaign is consistent with the goal of the PR campaign and can fully express the goal; Information characteristics, that is, the information of the theme of the public relations activity should be unique and novel, have a distinctive personality, and highlight the characteristics of the activity; Public psychology, that is, the theme of public relations activities should meet the needs of public psychology, the theme should be vivid, and the words and sentences can move people's hearts, so that they have a strong sense of appeal.

4. Analyze the public. Public relations activities are aimed at different audiences in different ways, rather than disseminating various messages to the public through the media, as is the case with advertising. Therefore, it is only when the public is identified that the most effective PR campaign can be selected, and different public groups have different requirements.

5. Selection of activity mode. The choice of public relations activities is the main content of planning, and the way to carry out public relations activities is related to the effectiveness of public relations work. Choosing the way of the event is a creative work, and whether the PR campaign is novel and unique depends on whether the creative thinking of the planner is active.

Therefore, when choosing an event method, it is necessary to give full play to the originality and potential of the planner.