What are the possibilities of mini program e commerce?

At present, there are many types of applets, most of which are e-commerce, because e-commerce applets are more suitable for offline and online combination fields, which gives the O2O model a new experience and breakthrough, as for development, a one-click production platform for VR applets like "Tianketong", the cost is less than 5000 yuan, one-click production of VR applets, visual graphics, time-saving, labor-saving, and money-saving! It can be changed at a later stage, making it ideal for start-ups and growing businesses.

If you do it in a multi-directional combination, the publicity effect of multiple channels will definitely be better than that of a single line.

There are various possibilities, and there are many companies that do ** small programs now, and their strength is also strong and weak, uneven, and there are relatively big differences; However, this is not the main thing, the problem is that you can solve your own problems by developing small programs, and this is the key to achieving your own satisfaction; In addition, before production, it is best to sign a service contract with it, which is also a guarantee for yourself; As for the development of small programs, you can use a one-click production platform for small programs like "Tianketong", the cost is usually less than 5000, there is an independent management background, and visual graphics, so it saves time, effort, and money! Because it can be changed at a later stage, it is ideal for start-ups and growing businesses.

To be precise, the applet is considered e-commerce, and whether it is e-commerce, content or games and tools, compared with the native app, an important change in the order of the small program is to increase the entrance to scan the code, the result is that the applet can realize the deep combination of online information and offline physical scenes, coupled with the maturity of the WeChat payment system, OMO (online and offline integration) may be the real opportunity for the future of the applet. Just as major giant brands use mini programs to explore offline scenarios, McDonald's uses mini programs to enable users to order food in stores, and it is believed that more and more merchants will try new retail in the future. It is undeniable that the Mini Program is an important step for Tencent to build an ecosystem, but this is not an independent action, but a collection of "seven **" layouts, for example, the influence of WeChat Pay and the scope of application are increasing.

I think back then, when Tencent launched the Mini Program, there were not a few voices of doubt, and now there are many people who wait and see, but at the "Internet +" Digital Economy Summit held by Tencent not long ago, the strategic position of the Mini Program has been clear, no matter what, the future of the Mini Program has arrived.

Let's first analyze the models of these two types of e-commerce, and then explain the advantages of mini program e-commerce.

1. Traditional e-commerce.

Traditional e-commerce is platform e-commerce, such as **, Jingdong, etc., the way to obtain customers depends on search optimization, weight, through train to buy traffic, the platform has strict rules, merchants need to operate e-commerce business in accordance with platform rules and recommendation mechanism.

At present, the traditional platform e-commerce model has been very mature, and it has reached the state of the Red Sea for many merchants, and the traffic has grown to a bottleneck.

Second, the advantages of Mini Program e-commerce.

Mini Program e-commerce is a decentralized, multi-dimensional traffic aggregation three-dimensional sales scene (nearby Mini Program, community, self-promotion, distribution, offline), attached to social platforms, through social space sharing recommendations to obtain traffic.

Quickly fission customers through puzzles, bargaining activities, and communities.

1.The cost of traffic acquisition is low.

In the past, the solution of Mini Program e-commerce was through three-dimensional channel fission, where each participant was a traffic entrance, sharing Mini Programs to the social space (circle of friends) of self-rounding, recommending them to friends, and creating more sales opportunities with fragmented time.

This only needs to do a good job in the distribution mechanism, turn the cost of promotion into a profit sharing fission, use the sharing economy to share the traffic around you, and use the social space to operate the scene.

2.Propagation fission is fast.

1) Through cyberspace, the "community" allows customers to quickly fission.

Pull the customers of the Mini Program who have already consumed the Mini Program into the (welfare) community, release dry content at a price, let the community generate value, and drive people to send red envelopes through interest Luxiao, so that customers can attract new people**.

After a good group, find a few fans in the group to divide the new community.

2) Through puzzle activities, let customers attract new customers.

Customers who participate in group activities can get multiple traffic as long as they open a group, and the number of people in the group can be set according to their needs.

Let customers recommend customers, traffic drives traffic, and fission multiplies.

3.Free and uninhibited.

Mini program e-commerce can adjust**, adjust**, change details, and modify descriptions according to needs, unlike platform e-commerce, which will not be downgraded.