Mini program What are the possibilities of e commerce, and is WeChat mini program considered e comme

1. Mutual transformation.

1. Lower cost.

**Tmall Jingdong has been saturated, and now if you enter these battlefields again, the cost is relatively high (platform usage fees, margins, smashing traffic, platform commissions), which is not affordable by ordinary merchants. So WeChat is a good entry point for them.

2. Higher efficiency.

The WeChat ecosystem is currently quite perfect, and there is no need to do high-cost user education; In fact, the powerful penetration of Mini Programs can easily integrate and connect many scenarios; In addition, after purchasing and using, it can be found in the history menu, and the path is greatly shortened.

WeChat currently has 100 million users, and the perfect connection between the mini program and *** can import traffic to the greatest extent, and secondly, the mini program also provides a lot of free traffic entrances, such as [friend mutual push] [group mini program] [nearby mini program] and so on.

4. Decentralization.

A simple example is that Ali has turned himself into an elephant, and the user is still an ant, while Tencent is preparing to arm a group of super ants. The users of the platform always belong to the platform, and holding their own users is the king.

5. Personalized development.

For traditional enterprises, and even small and medium-sized enterprises, it is possible to develop mini programs that are more suitable for their own needs according to their own needs.

Mini Programs have been updated frequently since March 27, and according to incomplete statistics, there have been at least 18 major updates as of today, supporting ***** Mini Programs, nearby Mini Programs, WeChat group Mini Programs and other entrances.

Of course, there are still some technical limitations on Mini Programs, and there are still many restrictions on e-commerce applications, such as only supporting five-level page depth, and the user experience is still insufficient for slightly complex e-commerce scenarios.

In order to improve this situation, most of the Mini Programs need to work on the Mini Program's own capabilities and richer connection scenarios in the later stage.

Time does not wait for me, follow the trend.

There are too many possibilities for the combination of mini programs + e-commerce, and it is not difficult for users to go from shopping to buying, it is nothing more than a test of operational ability.

There are the following possibilities:

2. Cut in - adapt to the environment and make a difference.

3. Promotion - from sharing to fission.

As for the development of e-commerce applets, you can learn about "Tianketong", which is very professional in the development of applets, not only can develop the required applets, but also is reasonable, and the service attitude is enthusiastic, I hope it can help you.

To be precise, the applet is considered e-commerce, and whether it is e-commerce, content or games and tools, compared with the native app, an important change in the order of the small program is to increase the entrance to scan the code, the result is that the applet can realize the deep combination of online information and offline physical scenes, coupled with the maturity of the WeChat payment system, OMO (online and offline integration) may be the real opportunity for the future of the applet. Just as major giant brands use mini programs to explore offline scenarios, McDonald's uses mini programs to enable users to order food in stores, and it is believed that more and more merchants will try new retail in the future. It is undeniable that the Mini Program is an important step for Tencent to build an ecosystem, but this is not an independent action, but a collection of "seven **" layouts, for example, the influence of WeChat Pay and the scope of application are increasing.

I think back then, when Tencent launched the Mini Program, there were not a few voices of doubt, and now there are many people who wait and see, but at the "Internet +" Digital Economy Summit held by Tencent not long ago, the strategic position of the Mini Program has been clear, no matter what, the future of the Mini Program has arrived.