What is market consumption 5, what is market consumption

What is Marketing?

Some people have a one-sided understanding of this issue and equate marketing with sales pitches. However, sales pitch is not marketing, and sales pitch is only one of the contents of marketing. Peter Drucker, a well-known management scientist, once pointed out, "It is conceivable that some sales work is always needed, but the purpose of marketing is to make sales redundant, the purpose of marketing is to deeply know and understand the customer, so that the product or service is completely suitable for its needs and form a product self-sale, ideal marketing will produce a customer who has been ready to buy, and the rest is how to facilitate the customer to get the product or ......."Philip Cowler, an authority on marketing in the United States, believes that "the most important content of marketing is not sales, but the pinnacle of the marketing iceberg ......."If the marketer does a good job of understanding the various needs of consumers, developing suitable products, as well as pricing, distribution and **, these products will be easily sold.

As noted by renowned scholars, marketing is not a sales pitch. Marketing efforts begin long before the product is made. The first thing the marketing department of the enterprise needs to determine is that there is a market, what is the size of the market, what are the market segments, and what are the preferences and buying habits of consumers

The marketing department must feed back the market demand to the R&D department, so that the R&D department can design the best possible product for the target market. The marketing department must also design pricing, distribution, and ** plans for the product to go to market, so that consumers can understand the company's products and easily head to the product. After the product is sold, it is also necessary to consider providing the necessary services to keep the consumer satisfied.

Therefore, marketing is not a certain aspect of business activities, it starts before the production of products, and continues until after the products are sold, throughout the whole process of business activities. There are many definitions of marketing that will help us understand marketing. The American Marketing Association defines marketing as:

Marketing is a business activity that guides goods and services from producers to consumers or users. The British Marketing Institute believes that "if an enterprise wants to survive, develop and make profits, it must consciously arrange production according to the needs of users and consumers." According to Japanese business people, "Marketing is the entire corporate activity of studying how to provide goods and services in accordance with market needs while satisfying the interests of consumers."

Although the above definitions of marketing vary, the following points can be summarized from these definitions:

1) Marketing is a comprehensive management process, which runs through the whole process of business activities.

2) Marketing is to meet the needs of customers as the center of the organization of business activities, by meeting the needs of the enterprise to achieve the goal of profit and development.

3) Marketing adapts to and influences demand with a holistic approach to management. To sum up, we can make such a summary of marketing, marketing is the enterprise to customer needs as the starting point, planned organization of various business activities, to provide customers with satisfactory goods and services and to achieve the process of corporate goals.

Resources.

Mine is simpler :

Most people understand one-sidedness and equate marketing with salesmanship, but sales pitch is not marketing, and sales pitch is only one of the contents of marketing.

Marketing is a social process in which individuals or collectives obtain what they need by creating products and exchanging products and values with others!

You are welcome to join the marketing group**.

Set up a row of products that are not recognized.

Become a pint that does not fall.

The job of marketing is as follows:1. Assist the general manager in formulating the company's development strategic plan, business plan and business development plan.

2. Assist the general manager to complete the business indicators issued by the board of directors.

3. Organize and supervise the implementation of the company's plans and plans.

4. Organize the preparation of annual marketing plans and plans for marketing expenses and internal profit indicators.

Hello. Questions.

Excuse me, my child's major is marketing, and I would like to ask what the main thing is, these are.

What exactly marketing is all about.

Are you there. Marketing is really a sales position.

Research the positioning and direction of the market. Questions. Oh.

This major is actually quite good.

Easy employment. Questions.

Is it. That's right.

This profession will be in demand in this basic industry in all walks of life.

Marketing is also known as marketing, marketing, or marketing. Abbreviated as "marketing", it is often called "marketing" in Taiwan; It refers to the process of individuals or collectives trading the products or values they create to obtain what they need and achieve a win-win or multi-win situation. It has two meanings, one is verb understanding, which refers to the specific activity or behavior of the enterprise, which is called marketing or marketing operation; The other is noun understanding, which refers to the discipline that studies the marketing activities or behaviors of enterprises, which is called marketing, marketing, or marketing.

12 must-read articles for CEOs to help business owners establish the right marketing concept, strategically review the industry, products and customers, so as to formulate a marketing strategy that meets the actual situation of the enterprise.

The marketing position in the enterprise should be responsible for the planning and grasp of the strategic direction of the company's marketing, as well as the partial implementation and overall supervision and review of the company's marketing activities.

1. Profound knowledge.

A true marketer has the mind of a scholar, the heart of an artist, the hands of a technologist and the feet of a laborer. Marketers must be backed by profound knowledge of technology and culture, and have a wide range of interests and hobbies, including sports, arts, and other fields to increase their knowledge, so that they can have more common language with customers.

2. Sensitivity refers to the keen ability to observe, in interpersonal communication, if you can be very successful in your target customer thinking, and can come up with an effective induction method, so that the target customer can achieve their own expectations, and can maintain customer relationships well, communication sensitivity is the basis of a marketing art.

3. Have the spirit of hard work.

There is no such thing as a free lunch, and there is no pie in the sky. Marketing staff are very hard, and they can't do it without the spirit of being able to bear hardships and stand hard work, at least they can't do it well. Hard-working is a must for a marketer, and it is also a marketer's capital.

4. Good quality. The mindset of a marketing manager: believe in yourself, believe in the group you represent, and believe in the products you market.

Marketers need to be confident. You have to have confidence in the product you're selling, your company, and even yourself to be able to win the trust of your customers.

To put it bluntly, it is to rack your brains to find a way to sell something, and at the same time, you must also consider the changes in market demand, that is, to see how many years you can buy this thing. Anyway, it's still the same sentence, there are no products that can't be sold, only people who can't sell products. Let's be a good person first!

In 1985, the American Marketing Association (AMA) defined marketing as: Marketing is the process of planning and implementing ideas, design, pricing, and distribution of goods and services, with the goal of creating an exchange that achieves individual and organizational goals.

Marketing is different from sales pitches and pitches.

At its core, marketing is exchange.

A marketer can be a buyer or a buyer.

Hope is of value to you.

I don't know what you said this concept refers to in general theory or practice, I feel that the landlord is to choose a major and the like, if you want to ask the theory, if you want to ask about the work after choosing this major, then in fact, in general, it is sales, sales ** market sales plan implementation, what kind of marketing means should be used in what way to plan, supplemented by what means, so that products and so on are sold.

Marketing is aimed at satisfying the needs or desires of specific consumers with products or services, and turning potential exchange into actual exchange through the market. The essence of marketing is "exchange".

A story that makes you understand what a marketing strategy is.

Marketing is nothing more than a combination of analysis, planning, and strategy.

Let me explain!

1.Good products are always the first, orthodox marketing practices are very important, often in the research and development of products, in order to meet the needs of consumers.

2.The second type**: the advertisement is a nuclear bomb that blows up the dam of the market.

The third type**: public relations has the effect of killing two birds with one stone.

With a good product, a new product wants to be put on the market, and it is very convenient to have an advertising strategy well.

3.The value of service is higher than advertising and PR, and the added value of a product is the easiest way to increase customer satisfaction and loyalty.

4.Investing in small returns is a good strategy, and if the strategy is used well, it can also promote consumption and increase market share.

5.Diligently and silently weave a big net, and slowly establish their own distribution channels and.

Now network promotion is king, take our company as an example, our company also wanted to do promotion at the beginning, and I studied it for a long time, and then I felt that it was easy to push, and there has been cooperation.

The latest** sales skills and words.

Marketing, also known as marketing, marketing or marketing, MBA, EMBA and other classic business management courses include marketing as an important module for the management and education of managers. Marketing is the activity, process and system that brings economic value to customers, customers, partners and society as a whole in creating, communicating, disseminating and exchanging products. It mainly refers to the process of marketing personnel carrying out business activities and sales behaviors for the market.

What to study. Principles of Marketing: including market analysis, marketing concepts, marketing information systems and marketing environment, consumer needs and purchasing behaviors, market segmentation and target market selection, etc.

Marketing Practice: It consists of product strategy, pricing strategy, distribution channel strategy, marketing mix strategy, etc.

Marketing management: including marketing strategy, planning, organization, and control, etc.

Special marketing: It consists of network marketing, service marketing, and international marketing.

Marketing is the activity of creating products and services and exchanging them with others, so as to meet the needs of others or oneself at the same time.

Definition by the American Marketing Association: Marketing is an organizational function and process that creates, communicates, and transmits value to customers, and manages customer relationships for the benefit of the organization and its stakeholders. Philip 6 1 Kotler's definition emphasizes the value orientation of marketing:

Marketing is a social and managerial process in which individuals and collectives create and exchange products and values with others to meet their needs and desires The definition given by Gronrose emphasizes the purpose of marketing: marketing is to establish, maintain, and consolidate relationships with consumers and other participants through mutual exchange and commitment on top of a kind of interests, and to achieve the goals of all parties.

Let the product be sold, let the enterprise make a profit.

Marketing is a business activity and management function that facilitates exchange through the market to meet human needs and desires, and at the same time enables enterprises to obtain value-added benefits. Marketing is one of the basic functions of a business, and it is a management function that is responsible for identifying, satisfying, and satisfying the needs of customers, while at the same time making the business profitable. Marketing is the activity of promoting exchange to meet human needs and desires through the market, which penetrates the field of production and consumption, and promotes the smooth realization of buyers and sellers through scientific and rational methods and means.

2. The role of marketing:

First, it is necessary to resolve the contradiction between production and consumption and meet the needs of daily consumption and production consumption. Under the conditions of commodity economy, there are many contradictions between social production and consumption, such as spatial and temporal separation, products, and information asymmetry between the two sides. The task of marketing is to adapt the different needs and desires of production and consumption to achieve the unity of production and consumption.

Hope it helps.

Ask about the difference between marketing and merchandising.

Answer: The concept of marketing is relative to traditional marketing, marketing is customers looking for you, marketing is you looking for customers; For marketers, it is enough for a product to be sold, while marketing involves a much wider range of content, marketers need to feedback customers' opinions in a timely manner, and conduct market analysis and research. Therefore, the requirements for the quality of marketers are much more complex than those of salesmen. In fact, marketing is not exactly the same as the concept of marketing or marketing.

The concept of marketing is relative to traditional marketing, marketing is that customers find you, and marketing is that you find customers; For marketers, it is enough for a product to be sold, while marketing involves a much wider range of content, marketers need to feedback customers' opinions in a timely manner, and conduct market analysis and research. Therefore, the requirements for the quality of marketers are much more complex than those of salesmen. In fact, marketing is not exactly the same as the concept of marketing or marketing.