Which is better, online or offline

It mainly depends on your product and the whole process of advertising, offline promotion and online promotion may actually work well.

Online, there are many advertising platforms that you can try, it is recommended to try a little and then confirm which platform to place it on according to the results, such as information flow advertising, Tencent social advertising, Toutiao, and Advertising Manager.

Young people, when you go to work or use media such as computers or mobile phones at home every day, do you go to the Internet to read advertisements?

When you watch dramas, if you have members, will you watch commercials?

The main audience of online advertising is now mainly the elderly who do not know and do not know the Internet. Watch TV or use the mandatory advertisements on the Internet, they will definitely be a must-see.

That's the current state of online advertising.

Offline: Like elevators, subways, light signs on the road, bus stops, garages, etc., do you say you see these advertisements? Even if you don't look at it, you will be forced to look at it, as long as the eyeball stays long enough, the clearer the information of the product will be in your mind.

This is the advantage of offline advertising.

The most important thing is how long the advertising information can stay in the consumer's mind, and the longer it is, the more profound the memory. Now you say that, okay!

Some products are good online, some products are good offline, and the Saikejia scene marketing system has online users and offline scenes, and the effect is very good.

Offline advertising should be divided into regions, with regional offline advertisements and international offline advertisements.

Laying offline advertising, the important thing is the focus of the crowd and the advantage of the point, so whether it is outdoor advertising or building advertising in office buildings, elevator advertising, you should first consider your own budget, and then find a platform that is relatively complete in various resources.

Therefore, it is also necessary to screen some advertisements first, and there are many third-party intermediaries on the Internet to sell this platform, such as Eagle Eyes and Advertising Trading Network, all of which have advertising resources that focus on the whole country, but they will charge intermediate fees. The second is to select the advertising company that has an advantage in outdoor resources in the city to unify the package. This is actually relatively easy to screen on the Internet.

Locking in some relatively large advertising companies is a more reliable and safe way to screen resources.

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1. Online promotion.

Online promotion is promoted through today's emerging channels, including database marketing, social marketing, online advertising, mobile phone clients, distribution platforms, search engine marketing, resource cooperation marketing, classified information marketing, etc., and online marketing is based on the Internet to disseminate.

2. Offline promotion.

Offline promotion is promoted through some traditional marketing methods, such as newspapers, albums, leaflets, bridge activities, exhibitions, etc., offline marketing requires more manpower than online, but the customer calendar is more accurate.

Online promotion: It is generally carried out through the Internet, such as Weibo, WeChat, blogs, forums, Douyin, skycc**, etc., which is generally faster than Sakura and has a wide coverage.

Offline promotion: It is generally carried out manually, such as opening a store, distributing leaflets, engaging in excellent spine and potato activities, newspapers, etc., this way is through the entity, the contact impression will be more profound, and the trial scope is relatively narrow.

To understand the difference between online promotion and offline promotion, we must first understand what this line refers to. The line here is really the online network in English, and the offline is offline. Over time, everyone has used online promotion to refer to the promotion carried out through the Internet, while the common physical promotion is offline publicity.

Offline promotion is the kind of publicity we see in our daily life, from the overwhelming subway screen advertisements to the small street shops and restaurants, which are all offline promotions. Offline promotion is relatively used by traditional enterprises.

What needs to be corrected is that many companies are now also promoting online and offline, and Internet companies have a professional name for offline promotion: local push. For example, Ele.me, Meituan has a lot of offline promotion activities.