What are the manifestations of advertorials in advertorial marketing?

Our company has cooperated with the Star Advertorial Company for many years, and the effect is still good.

Then what is the commonly used way of word? This should be operated on some messages, write more content, and learn more about this situation.

Advertorials are based on articles and have strong concealment, so they have good dissemination. Advertorials are a modern form of advertising, so they also need to be matched with design and color. Compared with hard and wide, the soft article is good at "soft", mainly "text", especially highlighting the attractiveness of the big headline, relying on the title to attract readers first, and then introduce it, successful soft article writing and publishing, will lay a good brand foundation for the future of the enterprise.

Common forms of advertorials are divided into three types: news, industry, and user.

With the development of the mobile Internet, advertorial marketing has become an indispensable promotion method for many small and medium-sized enterprises. Compared with hard advertising, advertorial marketing caters to many regretful pointers through subtle advantages, and is more acceptable to the audience. However, advertorial marketing can take many forms, both in text and by word of mouth.

The following u communication will share with you the six main forms of advertorial marketing: 1. News style Among the many forms of advertorials, the most hidden and common advertorial is the news type of advertorial. This kind of advertorial usually adopts the method of news writing, and is presented in front of readers in a more formal and rigorous form, so that readers feel like they are watching the news.

Readers often have a deeper understanding of the products and information in the article after reading it. Therefore, the news-style advertorial is easy to understand, and the news itself has the characteristics of high traffic, which undoubtedly increases the degree of the advertorial. 2. Commentary-style commentary-style advertorials are mainly in the form of commenting on the first chapter, packaging and bringing out enterprises, products, brands or individuals.

When writing such articles, you need to have a certain degree of attention, and write soft articles through some hot events and in combination with your own products and services, so as to arouse a certain degree of attention. However, this type of article mainly needs to choose a relatively suitable hot spot according to the merchant's own products or business demands. 3. Thanks to the rapid development of the new style, some emerging models have emerged.

For example, Weibo, WeChat, Toutiao, Yidian Information, Sohu, Zhihu, Jianshu, etc., although these platforms are all new, but the audience difference of the platform is still relatively large. Therefore, when promoting products or services, advertorial marketing adopts different text languages according to the different attributes of the platform, grasps the characteristics of these platforms, and increases the product. 4. If you want to get the attention and support of the target group, you can persuade consumers in the way of showing up and saying, and by using real cases, let readers believe the ideas in the article and generate a sense of trust, so that the advertorial is easier to get the trust of consumers.

5. The blog forum-style forum is more familiar to everyone, and the general traffic will not be too large for enterprises to publish advertorials through corporate blogs or personal blogs. However, due to the large weight of Tianya Forum in the search, it is recommended to focus on it. 6. The form of advertorials such as celebrity benefit is to achieve product implantation and business promotion in the form of oral communication, through the celebrity influencing fans to guess.

In addition to traditional celebrities, it also includes Internet celebrities such as big Vs and opinion leaders. Celebrity groups will have a fixed fan group, and product promotion can be effectively achieved through celebrity recommendations. No matter what method is used to promote advertorials, its essence will not change, and the ultimate goal is the promotion of products or services.

Instead of selling the pen to hold the front type, so as to achieve the corresponding effect, otherwise it will be a failed advertorial. The same is true of marketing, there is no fixed marketing method, and it is a successful marketing method that can promote the company's products. As far as advertorial promotion is concerned, the form of publication is not unimportant, but the important thing is to achieve the marketing purpose.

A high-quality advertorial can bring huge ** rate and traffic to the enterprise, in this era of fragmentation of information quarters, the traditional hard advertising is facing a huge challenge crisis, and the charm is greatly reduced. Because of its own characteristics, advertorials have gradually become the main choice for enterprises to promote their brands. But looking at it, the market competition is so fierce, and you must have your own characteristics to do advertorial marketing.

5 Elements of Advertorial Marketing.

1. Target customers.

The implementation of target users is the beginning of advertorial marketing, through market research, the first thing we get is our target users, whether they accept our products. Through the understanding of the goal, we can start from four aspects: operation, marketing, product improvement, and after-sales service.

2. Self-awareness.

There is an old Chinese saying, knowing oneself and knowing the other can be invincible, and having a correct understanding of one's own products, no company can be promoted by relying on an advertisement and an advertorial, and the purpose of the advertorial is also different for different periods. Because when writing an advertorial, you must clarify your own advertorial marketing purpose, and the more common advertorial marketing purpose is to gain popularity, attract target groups, publicize specific products, highlight advantages, build corporate brands, guide word-of-mouth, and optimize corporate image. Only with a clear purpose can you hit it with one hit.

3. Classification of advertorials.

After determining the purpose of advertorial marketing, you must set a category for your advertorial, if it is a press release, you need to report it one by one from the perspective of **, not mixed with the feelings of a voicing person, and try to make the article look more objective and fair. If it is a silent advertorial, you must do a good job of your supporting role, so that readers can find your goodness in the story, lack of dust and auspiciousness instead of polite flattery, and it is an advertisement at a glance. If it is a direct introduction, it is necessary to take the opportunity to introduce the product well and satisfy the information that the customer wants to know as much as possible.

4. Determine the style.

Another point of attention in advertorial writing is the style of the article, according to the different target customers, to choose the corresponding writing style, whether it is simple and straightforward or interesting, you need to adjust according to the taste of the target audience. Advertorial promotion and marketing should not only rely on the word promotion, but also pay attention to content and skills. Although advertorial promotion and marketing cannot achieve all the required goals, if the goals are clear, then the effect will slowly increase.

5. Determine the promotion plan.

Summary: The purpose of writing an advertorial is to achieve your ultimate goal, as for the effect, it all depends on the quality of the article, whether it has been written to the hearts of most readers, which is a major factor that can affect the effect the most.

Advertorial marketing refers to the setting of consumers into the enterprise through specific conceptual appeals and reasoning with facts"Circle of Thought", with a strong targeted psychological attack to quickly achieve the text mode and oral communication of product sales. For example: news, third-party reviews, interviews, interviews, word-of-mouth.

To explain, the so-called advertorial marketing is actually a combination of advertorials and marketing. What is an advertorial? Simply understood, it is soft advertising, hiding advertisements in advertorials.

Like what culture, news, technical documentation, reviews, etc. Its core purpose is to create "trust" and make users believe in you, in fact, the essence of Yiren Network is advertising!

4. Pay attention to popular events: such as hot searches, and billboards. Anyway, it's good for you.