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First of all, you must have a preliminary understanding of operations, and it is also excellent to see "Doing Operations from Scratch". It's nothing without experience, and it's completely impossible to say without understanding operations. Operations is actually a very detailed and miscellaneous job, so think about whether you really like to do operations.
Secondly, you must have an understanding of the products you want to go to, and it is good to be able to write an operational analysis. At the end of the first meeting, I wrote a product analysis of more than ten pages, thinking that this should have impressed the interviewer, and Dafa was kind enough to leave me with no experience and a professional difference of 108,000 miles.
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Imitate first and then innovate, competitive content analysis, cross-industry content analysis, optimistic and bad! Of course, familiarity with the brand is the foundation! Oh, after speaking, I still feel empty, I think the content operation still needs to write more, the data speaks, I am making a ** list, look at the changes in the data and slowly have ideas, I want to do WeChat, the number of readings, the original text clicks, are all references, when doing the same kind of content, change the title, layout, and the style of the picture is different, bring different data, and then make adjustments, of course, to do it in a good way.
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No matter how trivial and repetitive the work is, remember to pay more attention to the good work habits of your predecessors, such as taking work notes, sorting out the things you did that day every day, and finding out the key events as the main task to follow. Find out your own ** time period, that is, the most productive time of the day, 7-9 am for some people, 3-4 pm for others, generally one to two hours, which can be used to deal with the most important but not the most headaches, try to write a creative copy or something.
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You first put yourself in the user's position to look at your company's products, such as whether the UI looks good or not, whether the function is smooth or not, etc., and then you understand what your users will probably want. It's very easy to get started, you do everything you have to do, and you have to score 100 points if you don't say it, but at least you have to pass.
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It's not that complicated, I have experienced it myself, and I'll tell you, it's just pasting and copying, writing and writing comments or something. As long as it's content-aspect. Small companies have limited costs and will not hire interns to do big jobs, or they are directly regular employees.
The responsibilities of large companies are clearly divided, and you can only do the work of writing. The simplest, let's start with words, which account for 90% of the work tasks.
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To put it simply, just like going fishing, you first have to know what kind of fish you want to catch, and then you have a clear goal before you know what kind of preparation you need to make. Choose a fishing spot according to your goal, purchase bait, and the material of the fishing rod! Only when the needs of target customers are met, customers will continue to come to you!
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Learn about their products and think about some possible operational ideas for their products. Even if it's thick and shallow, there will always be content. Observe and understand the operation ideas of similar products to him, and study and analyze them.
Enrich the cognition of the first article. Find a way to connect with their team members or learn more about their team, the founder's perspective and ideas before looking for their job postings, emailing or sending resumes (with your own analysis).
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You should have seniors who will be your mentors, and they won't throw you in and leave you alone. My personal advice is this: to get a good offer, in this form of employment is so difficult, it is to cherish it, as a content operation, then I sincerely suggest that you pay attention to the content first, and then talk about the operation.
This thing is very important, the operation is carried out on the basis of the content, and only when you do a good job of the content can you have the opportunity to contact the operation and be able to do a better job in the operation.
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Take the initiative to do something that others don't want to do and don't take your time so much, the more proactive, the better. Understand whether the industry meets your career requirements, and match your interests through professional personality tests. matching, then understand the various vocational certificates required by the industry and take the test.
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At present, I am operating in a start-up company, first of all, it is not good, overtime is a must, at the latest at 12 o'clock, or rather, there is no time limit, haha. Low wages are also a must, so I won't disclose this. The good thing is that you can discuss a lot of things with the boss of the company, or listen to them discuss a lot of things, and you can learn a lot, although it is hard, but I think it is still worth it.
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Hello to this friend named Xiaolan 1037. It's a good question to see if there is a future for product operations interns. We have all heard the saying that as long as you do it well, you are an outstanding existence, an existence that others worship and look up to.
Now is the Internet era, the operation of the product for us to understand the product in order to operate better, so in the process of continuous in-depth understanding of the product, we will continue to learn more ways to learn the product, and in the process of continuous improvement, all the methods are integrated, which has a sense of honor and for their own thinking growth is immeasurable.
For example, black looks thinner. So when we wear it, if the legs are fatter, we can choose black. But if our legs are particularly thin, we can't wear them, otherwise it will look too thin and not good-looking. Therefore, the color of black also needs to be used flexibly.
Understand the process of the operation of the product to show its charm to the outside of the product, in the first display, in what time period, in what way to display are particularly important existence. Again, in black.
Who wears black, what time period, whether it's a skirt or a shirt, etc.? We need to constantly think about the big picture, how much do you think these are beneficial to your ability to analyze problems? Do you think there is a future?
Let's talk about the last intern. It's because you're an intern that you're more promising! There is no worry, starting from the internship, the mentality of an empty cup, no matter which direction it goes, is growth. Friend, let's go forward with reckless fulfillment!
Finally, I hope this reply can help you.
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Before jumping to conclusions, let's clarify the concept of what exactly does product operations do? What is the room for development in the future?
The so-called product operation refers to "analyzing the key factors that affect the business indicators from the product and operation levels based on the core business logic of the product, and using this as the starting point to find an optimization plan to improve the core business indicators." Therefore, from its definition, it can be seen that product operation is actually a position that requires high comprehensive ability of practitioners. At present, in many product-led small and medium-sized enterprises, product operation is a role entrusted to the task.
Of course, the corresponding is also reflected in the salary level. As far as Beijing is concerned, the monthly salary of product operation with one or two years of work experience is basically more than 10,000 yuan.
So back to the question of "is there a future for product operations interns?" First of all, professional operation personnel are still very sought after by enterprises. It's just that a large number of "pseudo operations" in the market have caused everyone to have such a misconception that "the operation threshold is very low".
A good product operator can transform into a product manager in the future. But the only premise is whether you have "real skills" or not. If the subject can really learn some core skills by taking advantage of the internship opportunity, then in the future, the development will not be bad.
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Do you know why a planner and operator are more valuable than employees?
Publicity and promotion are part of the planning.
A worker employee may only need to understand the work process and work steps to complete a simple production process. Maybe it's still ruthless.
But a good planning operation.
It must be from the early stage of product production, the characteristics of the relevant cost items, the company's philosophy, the company's advantages and the production process, sales destinations, crowd characteristics, and all aspects of the entire product to the hands of consumers from after-sales service.
Must have enough understanding of analysis.
It is a product, and it is also a tool to promote a product, and promotion is only part of the planning.
All of this work is the main point of your promotion.
We have seen a lot of customers in our enterprise network service for more than ten years, some customers during the promotion period, do not know the customer base of their products at all, the staff of the promotion of products, do not know what they sell, what they sell, what tastes, which is very easy to appear in the current confused situation, women's products go to the old man to promote the elderly products may be wrongly pushed to middle school students, and even the local taste of the south is pushed to the northerners, and even they don't know how they can do a good job in promotion?
This is a very, very critical case of planning error.
Even more so.
A good planning and promotion requires long-term periodic analysis and clear goals in order to make a professional plan.
Saying that these are only a small part of planning and promotion, there are still a lot of operational experience and practical experience, which can not be done in three or two days.
It is recommended that you find a professional planning team.
Finding the right people to do the right things at the right cost is the natural law of social development now.
Good luck.
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There are some differences in the content of different industries.
Choose according to your specialty.
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An ordinary civil agreement is sufficient.
In a word, "do what you have to do".
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