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The forum is also known as the Internet forum BBS, and the full name is Bulletin Board System (electronic bulletin board) or bulletin board
service (bulletin board service). It is an electronic information service system on the Internet. It provides a public electronic whiteboard on which each user can write and post information or make comments.
It is a highly interactive, content-rich and even Internet electronic information service system. Users can get various information services, post information, have discussions, chat, and much more on the BBS site.
Features of the forum 1. The super popularity of the forum can effectively provide marketing communication services for enterprises. Due to the openness of the forum topics, almost all the marketing demands of enterprises can be effectively realized through forum communication.
2. Professional forum post planning, writing, distribution, monitoring, and reporting processes to provide efficient communication in the forum space. Including a variety of top posts, ordinary posts, serial posts, polemic posts, multi-picture posts, ** posts, etc.
4. The event hype implants the customer's brand, product, and activity content into the communication content by concocting activities that netizens are interested in, and continues to spread the effect, triggering news events, and leading to a chain reaction of communication.
6. It is suitable for forum marketing analysis of commercial enterprises, the application of long-term network investment project portfolio, and the accurate estimation of future enterprise return on investment and capital value.
The "2013-2018 China Forum Industry Market Research and Investment Prospect Development Trend Research Report" released by China Industry Research Report Network consists of 10 chapters. Firstly, the concept of China's forum industry is introduced, then the development environment of China's forum industry is analyzed, then the market operation situation of China's forum industry is analyzed, and finally the opportunities and development prospects of China's forum industry are analyzed. If you want to have a systematic understanding of the China Forum industry or want to invest in the industry, this report will be an indispensable and important tool for you.
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The full name is Bulletin Board System or Bulletin Board
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Take advantage of the geographical proximity to make the user's sense of belonging more and stronger, so that a large number of regular users can be gathered.
Although many forums will hold a variety of activities from time to time, the comprehensive forum has an obvious advantage - holding gatherings in the same city, which is also more practical. For example, if you organize a local party once a week, you can successfully match with someone who is destined for it. The interactive function of the forum is self-evident, but how to achieve the ultimate entertainment function is a lot of people who think hard and meditate, there must be innovative thinking, the entertainment activities of Shanghai are more respected, it has a pet center, you can raise pets, simulate the real market for trading, as well as community banks, etc., the real world is virtualized, chatting, making friends, and gathering are readily available.
Hold high the banner of "originality" and give all kinds of encouragement to original members.
Originality is the soul of the development of the first Tan Lao Blind, and the forum must encourage originality if it wants to develop better. If the forum is able to make what users see and hear ready to share on the forum, it has been a major success, and it means that its message has expanded to millions of users. Because the positioning of the forum is comprehensive, the publicity is relatively targeted, and it is only necessary to advertise in places where people often hang out, which greatly reduces the blindness of publicity.
Although the forum has its own limitations, it also has incomparable advantages, it is the result of the development of market segmentation, and in the future, as people deepen their understanding, the value potential should continue to increase. The BBS station is facing a deadlock that cannot be played, mainly because the anonymity mechanism has been broken. Basically, if the original structure of BBS is not open, then there will be fewer and fewer people who can join the discussion, and the code name and code name will become more and more familiar with each other over time, and many people who will come to play BBS are too homogeneous or originally knew the relationship in the real world, so in the end, the space for discussion on the board must be getting smaller and smaller, and the mechanism of anonymity is useless.
In addition to the attitude of the webmaster himself who determines the willingness of others to participate in BBS (in this case, in Taiwan, because Sysop is simply responsible for computer system administrators in the English-speaking world), there is also a more basic factor that determines the basic architecture of BBS is a semi-open architecture. Although it is also a type of Internet, but if the average person wants to know the content of BBS or participate in the interaction more deeply, it is not as easy as a web page or a news group, and everyone can join the discussion immediately without the steps of screening or authentication. It's such a small procedure, which invisibly restricts the possibility of more free discussion or more people.
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(The information is older, use with caution).
Domestic BBS stations and single-line stations still account for the majority. With the popularization of computers, especially the massive use of modems, the activity of BBS will increase further. However, the ensuing problems of dialing and line grabbing will be exacerbated.
Although the number of BBS stations is growing, the magnitude of this growth has not always kept pace with the growth of the user base. Many people dial up a station at the same time, and conflicts inevitably arise. It takes dozens or even hundreds of times to successfully connect to a BBS station every time, which has become a problem that plagues Chinese BBS users today.
With the deepening of BBS activities, some multi-line stations have appeared in the country, which can allow more than 2 people to visit at the same time.
In the process of the development of BBS, some problems have also arisen. Since the BBS erection software used in China is imported from abroad, there is no need for Chinese instructions. Although some enthusiastic webmasters have translated some materials, these alone are far from enough.
In addition, the establishment of some platforms is a mutual plagiarism, so it is inevitable that there will be similarities in structure.
1999 was the year of the development of China's network. However, we should be soberly aware that some BBS stations have not reached the level of "simple and easy to use". Including the BBS stations set up by some manufacturers, the practicability needs to be strengthened.
In the future, the domestic BBS station will develop in the direction of personalization and specialization.
At present, through the BBS system, you can get the latest international software and information at any time, and you can also discuss with others through the BBS system about computer software, hardware, Internet, multi-technology, programming and medicine, and other interesting topics, and you can use the BBS system to publish some "friends", "cheap transfer" and "company products" and other notices, and this garden is next to you and me. As long as you have 1 computer, 1 modem and 1 ** line, you can enter this "super era" field and enjoy its incomparable power!
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Five years ago, I was the senior management of NetEase Forum, and I witnessed the rise and fall of NetEase Forum, which can be described as a lot of feelings. At this time, he was on duty in the military arena, so he simply gave full play to his experience, put forward some personal suggestions, and tried to do his part. After much consideration, it was decided to adopt the form of a symbolic fee transfer, firstly to maintain one's livelihood, and secondly, to receive the attention it deserved.
1。The forum + web model is the future.
Generally speaking, the web page has the objective advantage of large number of views and high authority; The forum has the comparative advantage of wide participation and strong interactivity. Because of this, the realization of the complementary advantages of the forum + web page is the future of the future development of the forum, of course, it is also one of the basic models of the future of the first sector. The forum formed by this module has the advantage of a large amount of information and high authority, and the joint web page of the forum can also achieve the characteristics of strong interaction and high participation.
2。Feasibility operation of the forum + web page.
Specifically, increase the content of the forum on the relevant webpage, such as a daily comment, a weekly debate, etc., of course, a hot post area is required, and after each news in the news area, add a [participate in discussion] button to go directly to the forum. Create a news area in the forum, or have the system specialist compile and send news posts to the top, and set the [View more news] button in the forum to go directly to the relevant news page. In this way, in the web area, netizens can be guaranteed to participate in the discussion of the news, and in the forum, the situation of repeated compilation and distribution of a piece of news can be avoided.
Of course, this can increase the popularity of forums and web pages.
3。Commercialization of modules.
After the realization of this module, it is necessary to vigorously promote the commercial operation. In order to attract more experts to the forum discussion, there must be appropriate material incentives. Only commercialization can guarantee the lasting attractiveness of the Forum.
Adding advertisements on pages and adding advertisements on forums is just a general model, and the method of introducing articles from military magazines into forum discussions can be adopted to promote a win-win situation in which mutual popularity is pulled. Of course, in the later stage of development, it is to contribute and request manuscripts.
4。Forum remuneration scheme.
After commercialization, in addition to the paid contract manuscripts that are being sold by relevant magazines and newspapers, a part of the advertising revenue will be used to give back to the public network. Generally, only feedback to members, the feedback plan includes rewards for the original group, rewards for active discussion groups, etc., the original group can be rewarded according to the performance and posting quality, and the active discussion group, you can set a lower limit of points for **, and then set a lower limit of activity for **, so as to achieve the positive effect of feedback as long as you actively participate in the forum.
5。Offline event support.
For the network, if there is no strong support from real activities, it will basically be in a dry state, and it will not achieve a vivid and moving effect. Therefore, it is not only necessary to form a hobby group in reality, but also to actively carry out various interesting offline activities, including city parties, day trips and other themes. Such a forum, such a ** makes the majority of netizens need their favorite forum and ** the most.
All in all, the biggest key to the development of the forum is to meet the needs of netizens to the greatest extent.
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In 1998, the merger of Stone Lifang and Huayuan Information to establish Sina.com was rated as the first of the "Top Ten IT News" by Internet Weekly. This year, Zhang Chaoyang used venture capital to establish Sohu for the first time in China, and successfully built it into a new lifestyle portal; This year, NetEase, which obtained funds with the best free mail system, also began to enter the portal ranks with reference to the AOL model; In the same year, Zhang Shuxin, who was once dominant, resigned, and Yinghaiwei began a comprehensive transformation ......1998 is known as the first year of China's Internet. It was also from this year that the influence of the forum gradually became prominent.
In today's society, most young people do not watch TV and newspapers much, and the main way to get advice is through the Internet. On the forum, people can comment on anything they see, hear, or think of. No one knew that their posts might be supported by the thousands, as in that distant 1997.
In 1997, on the "Sitong Lifang" forum, a post titled "There are no tears in Dalian Jinzhou" touched countless people and was read more than 20,000 times in just 48 hours.
Today, in 2009, more than 20,000 times of a forum post is no longer an earth-shattering event. The forum itself has long been transformed from an entertainment and communication tool into a new one: the Internet.
China's cyber** is constantly evolving and changing. In the progressive society, it will continue to enhance its influence and guiding power.
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