Kneel and beg for a team building plan, a request for clear details, and say that I sell clothes 5

As a boss, you must first understand the strengths and weaknesses of your current team, that is, to compare with your peers, and then the positioning of the company: what level or scale will your car sales company reach in the next 2, 5 or even 10 years? To this end, it is necessary to understand the development of the market, set the strategic objectives of the enterprise, and formulate the enterprise development strategy from the various types of products, sales scale, profit level, etc., including the talent strategy

How to attract talents, retain talents, how to plan staff training, etc. to develop a management system, the formation of a mechanism to encourage development and self-improvement, in short, is to seriously sort out the idea of more laborious things, I just give you some main tips. It is to see the enterprise as your own, and then to investigate and think to deepen the !!

What do you want to plan for what kind of sales?

Is it a single store? Or sales area?

Is it the perspective of the dealer or the perspective of the businessman?

And time, this month, this quarter or this year?

You don't have a background here, write an outline for you.

1. Team building.

According to the overall work tasks and working hours of the marketing department, a number of positions are divided so that each position is saturated. Determine the recruitment requirements according to the job task. There is a functional decomposition step that doesn't need to be written, but you have to write the result.

2. Team management.

The way the team works, such as planning or working autonomously. The training is carried out according to the level of the position and the incumbent and the needs of the company, and the specific depends on the quality of the personnel and the company's training resources.

3. Team evaluation.

The non-profit department of the marketing department generally lags behind and indirects in its performance. Therefore, the assessment should focus on work attitude and job responsibilities.

The most important thing in college life is to do what you want, and don't deliberately write any planning books. This will make you lose confidence in your university life. Just keep it in mind.

Please, this student union also needs a work plan, as long as you work hard to do your job well, it's OK, you don't need a plan.

Marketing plan writing.

1.Executive summary and essentials.

Trademarks, pricing, important means, target market, etc.

2.The current state of marketing.

1) Market conditions: the current product market scale, advertising market, profit margins, etc.

2) Product condition: the varieties on the market at present ** packaging and so on.

3) Competitive situation: the main competitors and basic situation in the current market.

4) Distribution status: sales channels, etc.

5) Macro environmental conditions: consumer groups and demand conditions.

Problem analysis. Advantages: Advantages in sales, economy, technology, management, policy, etc.

Disadvantages: Inferior forces in sales, economy, technology, management, and policies (such as policy restrictions such as industry regulation).

Probability: Market probability and certainty.

Threat: The biggest threat and risk factor in market competition.

To sum up: how to make use of strengths and avoid weaknesses, give full play to their strengths, and avoid disadvantages and risks.

4.Target. Financial Goals:

The company's sales revenue in the next 3 or 5 years** (in case of successful financing):

Unit: 10,000 yuan).

Year 1st year.

Year 2, Year 3.

Year 4, year 5.

Sales revenue. Market share.

Marketing objective: what is the gross profit margin of the cost of sales.

5.Marketing strategy.

Target Market:-

Positioning: - Product Line: -

Pricing: the composition of the cost of sales of the product and the basis for the formulation of the sales **, etc.

Distribution: Distribution channels (including ** channels, etc.).

Sales force: formation and incentive mechanism, etc.

Service: After-sales customer service.

Advertising: Promotional advertising format.

**:**Manner.

R&D: Product Improvement and New Product Development Initiatives.

Market research: the main market research methods and measures.

6.Course of action.

Marketing campaign (timing) scheduling.

7.Projected income statement and other important financial planning statements: -

Which Sino-foreign cooperation projects need to write a marketing plan?

For industries with strong market competition (such as production and sales projects of ordinary consumer goods), in addition to business plans, international investors generally want to see the marketing and distribution plans provided by the project party.