How to optimize the advertorials on your own site?

Search engine optimization, also known as SEO, is a technology that analyzes the ranking rules of search engines to understand how various search engines search, how to crawl Internet pages, and how to determine the search results ranking of specific keywords. The search engine adopts the means of easy to be searched and cited, conducts targeted optimization, improves the natural ranking in the search engine, attracts more users to visit, increases the number of visits, improves the sales ability and publicity ability, so as to enhance the brand effect. [1]

The search engine optimization task is mainly to understand and understand how other search engines grasp the web page, how to index, how to determine search keywords and other related technologies, so as to optimize the content of the web page, ensure that it can be consistent with the user's browsing habits, and without affecting the experience of netizens to improve its search engine ranking, and then make the ** traffic to increase, and finally improve the ** publicity ability or sales ability of a modern technology. Based on search engine optimization, in fact, in order to make it easier for search engines to accept this website, search engines often compare different content, and then provide the content to network users in the most complete, direct and fastest speed through the browser.

1. If you want to increase the collection, submit it and push it to the webmaster;

Judging from the survey of Baiyi soft text writers with a relatively high degree of concentration, there are four points to pay attention to in order to do a good job in soft text writing:

First, the advertorial should pay attention to the psychological interaction with the reader. Let the reader feel very cordial.

2. Give a catchy, simple and clear title.

Fourth, fun, let others decompress in the busy life.

5. Advertorials can be regarded as a carrier of emotional communication, a carrier of knowledge dissemination, and a carrier of humorous discourse. In short, the content must be able to show the value of the existence of advertorials.

Experience the joy of life at work, the joy of communication in life, and the charm of advertorials in harvest.

An excellent advertorial is a wonderful storyline, with countless amazing recognitions. Integrate the story into our lives, let the stories in life be kneaded into the elements of products and work, we understand your work and products while reading wonderful articles, and also feel your way of working and life work attitude, appreciate your positivity and enterprising, and more reflect your trust and support, which is the purpose we need to achieve from the advertorial, of course, we can't make up stories for this purpose, do malicious processing, Just reflect your true self while taking care to represent the company's image.

The writing of advertorials should follow some rules, and you can't blindly write as casually as writing:

1.Pay attention to the newsworthiness of advertorials.

2.Emphasis on practicality.

3.Grasp the overall view of advertorials.

4.It is necessary to fully consider the "acceptability" of the advertorial to the reader (do not write the advertorial as a hard advertisement, causing the audience to doubt or even disgust. Otherwise, it will be in vain. )

The purpose of the advertorial determines the way to write the title: during the marketing period of some advertorials, you can discover the miracle of the content of the advertorial, especially the way the title is written is completely different, never underestimate the psychology of Internet users, what is the purpose of communication? For advertorials for different purposes, the way of writing their titles is also completely different.

The first paragraph of the advertorial should be written: the final advertorial needs to always find the answer, the advertorial is just to let the user continue to browse the paragraph, what is the accurate user? Do advertorial promotion to find brocade and push, because it is the desire to consume, the advertorial is read from beginning to end, there is a feeling of upside down, but it seems to see the content you want to see.

The advertorial should be concise, concise, and concise! Let netizens see what they care about and want at a glance. In this information-leading society, conciseness and clarity can attract netizens.

The advertorial should be written in an attractive way, which can deeply move or move your audience, and let them know that the advertorial is helping them, not doing marketing.

SEO optimization is keywords and content, while on content, it takes time and effort to update the article with more content. We all know that updating articles needs to be regular, original, and meet the needs of users, so how to write original articles?

How to write original articles when optimizing for SEO.

1.What is an original article?

When it comes to originality, you may have a kind of fear and fear, feeling that you can't write it, maybe you don't know the technology of this industry, nor do you have any experience in this industry, how to write, to be original? It feels really hard and I don't know where to start. Originality means that you write it yourself, not plagiarize someone else's, but it does not mean that you must express a new point of view, propose a new concept, or invent a new word, etc., we often say that originality is as long as you understand it yourself and express it in your own language.

Just like the article I'm writing, it's to teach you how to write original articles, but there must be many, many such articles on the Internet, and it's not the first time I've said that original content is better, and of course it's not the first time I've said that writing original articles isn't a new invention, but I've fully understood and re-written it, which may be helpful to some people who are learning SEO, and help them understand. So this article is original.

2.So how do you write an original article?

The article that has been proposed above, understood and described in its own words is original.

1) Proposition - Determine the topic of the content of the article.

Writing an article is like writing an essay, first of all, it is a proposition, what content you want to write, and which keyword you want to optimize the main one. Commonly used are your own questions, questions from the Q&A platform, questions from people around you, questions from customers, and questions from peers, which are all user needs, and these keywords are combined with user search habits to combine keyword titles.

2) Content**.

If you are not a big coffee in a certain industry, or a top expert, or a person who specializes in industry research, you may not be able to put forward new ideas and new ideas. But if you have been engaged in a certain industry for several years, have a lot of experience, or are very familiar with the product itself or customers, then you can also have something to say, collect the essence of predecessors, and carry out creative writing; If you only know a little about the industry or are not familiar with it, then you can only search for articles written by others on the Internet, understand, and then combine creation or re-description, describe in your own language, most of the time we belong to the latter, the best advice is to learn, whether it is to do SEO or other industries, it is in the process of learning, with what you have learned to add your own understanding, you can form an original article.

Therefore, the original article is not an invention, but processing, the important thing is to add added value, so that your article is more readable, easier to understand, more understandable, and more in line with the needs of users, then your original article will be successful.

The key to advertorial promotion is the quality of the advertorial and the platform for the advertorial to be published, an excellent advertorial, the essence of the advertorial, put it in the platform where your target customers gather, the number of views is amazing, it can bring you a lot of IP, and the promotion effect will be very good. In the advertorial, you should bring the link of your **, which is directly linked to your **homepage.

So what kind of advertorial is considered a good article? A good article is to promote oneself and help others at the same time. This is an article that is valuable to others and to themselves.

The booster network is to do ** promotion, naturally everything is related to promotion, and I write articles for promotion. But while promoting myself and promoting myself, I also shared my experience, so that more people can learn from it and avoid detours. I think that's what is valuable, and that's the only way to create a virtuous circle.

Of course, the good and bad of the article are mainly different from the individual, just like some people like to eat salty, some people like to eat sweet, some people like to eat spicy, and so on. Therefore, if everyone thinks and has different opinions, their views and statements will not be the same. That is the opinion of the benevolent, and the wisdom of the wise.

First, the title has penetrating power.

2. Ask questions directly. For example, the SMS ** product advertorial we planned, the title is very direct, it is all directly hit the crowd, and it is put on, not for everyone to read, but for people with problems to see. After this kind of article is typed, the sales volume is immediately **, and we are tried and tested.

3. The title is brought to life. The reason why many advertorials can be accepted by the majority of readers is that their life-like titles play a great role.

2. Don't digress.

Writing an article must have a center and a theme. Everything is organized around this theme. Since it is the center, it must be clear. In general, the topic of the article revolves around the concept of the product.

Three, it's fun to read.

Everyone likes to read interesting articles. Advertorials are also written for others to read, so they must be able to read by readers.

In addition, there are many factors, such as the grasp of language, the organization of words and sentences, etc., which are very important. Generally speaking, we believe that it is better to write in short sentences, and the language should be as life-like as possible. After talking for a long time, I think novice webmasters probably understand it, in fact, there is a lot of knowledge in writing advertorials, as long as you take it step by step, one day you can also become a master of writing advertorials.

This depends on what you want to express, and the success of the advertorial still requires a time to accumulate.

Don't be in a hurry, you can refer to the soft text writing method of Youzi Studio to see if you can feel something.