How to write a news advertorial, how to start with a news advertorial?

To write a news advertorial, you must first understand the characteristics of the news advertorial, and this kind of article also needs to be rigorous and objective.

At the same time, it is also necessary to consider whether the products promoted by the advertorial can be combined with current events and social events.

Journalism advertorials are different from other forms of advertorials in that their writing stance should be neutral and free from any emotional bias.

In addition, news advertorials will also have higher requirements for the quality of content, so it is necessary to be more cautious in terms of news authenticity.

At the same time, special attention should be paid to the writing style that is different from other types of advertorials.

In terms of content, news reports should pay attention to the services, technologies, culture, events, activities and characteristics of the brand enterprise, such as related activities, major decisions, latest developments, personnel interviews, etc., so that users who read these contents can believe the content mentioned in the article more.

This kind of advertorial can be divided into three categories, one is a press release, the other is a news report, and the third is a character interview. The essence of a press release is closer to a hard advertisement, but the difference between it and hard advertising is that it is issued by the official, which is more authoritative, and its writing mode is similar to that of a traditional press release, so I will not repeat it here.

Advertorials can be roughly divided into three categories: news advertorials, industry advertorials, and user advertorials. Today, I will first write the writing ideas and directions of news advertorials.

Pay attention to the use of news style for writing. To make an advertorial look more like news, you must have a high-quality news source.

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1. Looking for the news from the beginning of the advertorial The so-called news from the beginning refers to the objective facts as the basis or opportunity for news dissemination, and a fact becomes the basis for the news. To put it more bluntly, it's the reason why the news is adopted and published. If you want to write an advertorial like news, you must first find the news source for what you are writing.

For example, what you're promoting.

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1.Pay attention to the timeliness of the article.

The main body of news promotion is news articles, and news articles must conform to the main feature of news - timeliness. Especially for enterprises, when important events such as product activities, leadership inspections, cooperation contracts, and company team building occur, it is necessary to write news articles as soon as possible and send them to relevant news**.

For example, an article about the activity of the Annual Meeting must be sent quickly within a day or two of the end of the Annual Meeting. Now it will be sent after May Day. Isn't that a joke? It really should be said that there are some articles that won't be there once they are missed.

2.Pay attention to the authenticity of the article.

Some businesses need to carry out publicity and promotion frequently, but their corporate activities are not much, resulting in their article materials not keeping up with the speed of corporate publicity. To solve this problem, some businesses started using the activities of some other companies. Not only does this increase the audit time and upload of news articles, but it can even be punishable by law if the content is highly fraudulent.

3.Choose the newsfeed that's right for your business**.

Some companies that don't know the news** have asked me to put the article on the People's Daily Online, and I want to be the headline**. After some torture, they found out that they couldn't send it at all. The reason is that different news **** have this threshold limit for articles and company size.

For example, Xinhuanet, People's Daily Online and other national, first-class TV stations, and highly authoritative ones, have very high requirements for news when submitting articles, and the visibility of enterprises must reach a certain level, and interviews and reports by authoritative reporters must also be carried out. On this simple requirement, a lot of articles of enterprises are printed.

This heavyweight **can't be published.,We can also choose、Sohu and other comprehensive**,Or local ** in each region.。 These also have their own unique review criteria, but the threshold is relatively low. As long as the articles are authentic and valid, most of the articles can pass the review.

A company sends an article on a certain news page, and in order for many people to see it, the keywords of the article must be set. After setting keywords, customers only need to search for relevant keywords, ** will publish articles with set keywords, the higher the frequency of keywords, the higher the order of search keywords.

Maybe some smart friends will say that when I write an article, keywords appear from time to time, so my search will not always be in front. This is of course impossible. If the keyword is too dense, it may trigger the search engine's anti-cheat mechanism.

If the keyword ranking drops slightly, if the keyword ranking drops slightly, it will be penalized by the entire deletion. Therefore, the frequency of occurrence of keywords is particularly important. In general, keywords make up 2%-5% of the total article.

News advertorials are a common technique in the early stage of advertorial development. It is also the most basic form of advertorial. The form of this type of advertorial is mainly news reports. For example, the so-called ** public relations draft, news release or news public relations draft belongs to this category.

1. The title should be attractive.

A good news advertorial, if you want to get more clicks, the title is very important, the title should attract readers, arouse the curiosity of readers, a high-quality news advertorial is half the success.

2. The tone should be dignified.

News and information are hot spots nowadays, the title should be attractive but not humorous, the kind that is more entertaining and funny, the kind of soft text that is generally used rhetorically to write news and information articles needs to be used with caution, and the news soft text is more formal, and the tone must be dignified and rigorous.

3. Sentence requirements.

4. Title number.

The title of news and information advertorials often has more than other types of soft text, and the key is to express the full meaning and be clear.

When doing news promotion, in fact, we also need to master certain skills, first of all, we should know how to write an advertorial, for most people, the most curious is how to write a high-quality self-advertorial, today we will give you a detailed introduction to this knowledge, I believe you will be able to understand after reading.

Title

In general, the number of words in the title is best controlled at about 20, in this case, it will be able to let others remember you at first sight, and you can't choose to be a title party, only by highlighting the personality and leaving suspense, can you effectively attract the curiosity of users, and in this case, it can bring a better effect.

Focus on the beginning

In the process of news release, in fact, we can also choose some humorous beginnings, which can make everyone have the desire to read all the time, in addition to this, you can also choose to leave a suspenseful beginning, for example, adding some celebrity quotes at the beginning of the article is also a good choice, then in this case it can achieve the finishing touch, so that everyone feels that the whole article has a better effect.

Pay attention to the content of the article

In the process of writing, then we will definitely pay attention to the news release, in this case, we should first understand the news release, in fact, there is a certain difference from the article, but the most particular thing is the layout of the article, first of all, the layout of the article must be clear, the paragraph must be clear, and there can be no too long phenomenon.

In most cases, the number can be kept around 1000-2000, only need to highlight the key information, there is no need to speak at all, after all, there are not too many people who will have the patience to read the whole article, which is also what everyone needs to understand in the process of writing, and the end of the article can be more casual, you can write a summary, you can also write other content.

Home: You have to learn the skills and requirements of creating advertorials, and take a look at excellent advertorials.