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Anonymous users2024-02-11First, customer satisfaction.
By creating, disseminating and delivering high-quality value, satisfying needs, achieving or satisfying customers, and ultimately achieving corporate goals including Liso, it is the basic spirit of modern marketing.
Customer satisfaction refers to the state of perception formed by customers comparing the perceived effect of a product or service to meet their needs with their expectations. Customer satisfaction depends on the difference between performance and expectations that they actually feel after making a purchase.
The key to implementing the concept of all-round impact management is to build lasting relationships with customers and other stakeholders, i.e. do a good job of relationship marketing.
Second, the customer's perceived value.
1) The meaning of the customer's perceived value.
To provide customers with greater customer perceived value is the cornerstone of establishing a good customer relationship with the company. The so-called perceived value of customers refers to the actual value that the enterprise transmits to customers and can make customers feel. It is generally expressed as the difference between the total value of the customer and the total cost of the customer's purchase.
2) The total value of the customer's purchase.
One way to get more perceived value from customers is to increase the total value of customer purchases. The total value of customer purchase is composed of product value, service value, personnel value and return image value, and the change of each value has an impact on the total value.
1.Product value.
It is the value generated by the function, characteristics, quality, and design of the product.
2.Service value.
It is the first of the product entities, and the value generated by the various additional services provided by the enterprise to customers, including product introduction, delivery, installation, commissioning, maintenance, technical training, product assurance, etc.
3.Personnel value.
It refers to the business thinking, knowledge level, business ability, work efficiency and quality, business style, and adaptability of enterprise employees.
4.Image value.
It refers to the overall image of the enterprise and its products in the public.
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Anonymous users2024-02-10First, customer satisfaction.
What is customer satisfaction refers to the feeling state formed by the customer comparing the perceived effect of the product or service to meet his needs and his expectations. Whether the customer is satisfied or not depends on the difference between the performance they actually feel after the purchase and the expectation (the performance that the customer thinks should be achieved), if the performance and expectations are comparable, the customer will be satisfied, if the performance is greater than the expectation, the customer will be very satisfied, if the continuation effect is less than the expectation, the customer will be dissatisfied.
The total value of the customer's purchase.
1. Product value.
Product value is the value generated by the product's function, characteristics, quality, variety and style. It is the central content that customers need and the first factor in purchasing products. In general, the value of the product is the key and main factor that determines the total value of the customer's purchase.
2. Service value.
Service value is accompanied by the product entity, the enterprise provides customers with a variety of additional services, including product introduction, delivery, installation, commissioning, maintenance, technical training, product guarantee generated by the value of service value constitutes an important factor in the total value of customer purchase.
3. Personnel value.
Personnel value refers to the value generated by the business ideas, knowledge level, business ability, work efficiency and quality, business style and ability of the employees of the enterprise. Employees directly determine the quality of the products and services provided by the enterprise to customers, and determine the total value of customers' purchases.
4. Image value.
Image value refers to the value generated by the overall image of an enterprise and its products in the public. Including the value generated by the company's products, technology, quality, packaging, trademarks, workplaces, etc., the value generated by the company's and its employees' professional ethics, business behavior, service attitude, style and other behaviors, as well as the value of the company's values, management philosophy and other concepts and images.
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Anonymous users2024-02-09Network marketing has the characteristics of wide dissemination and large amount of information, and the cost of enterprise investment in network marketing is much lower than that of traditional marketing models. In recent years, the development of network marketing methods has gradually matured, and consumers have gradually changed from the initial suspicion and disacceptance of network marketing to trust and love. Network promotion is not only the shaping of the corporate image, but also the establishment of the corporate brand, with the help of the characteristics of wide Internet coverage, to create a well-known brand.
Brand is the way of development of enterprises, and there is no first-class brand without first-class enterprises! How to enhance the influence of the brand? How to enhance the added value of the brand?
How to open the product network marketing market? Choose the international brand network, call the service line immediately, and the enterprise network marketing is so simple! Network marketing can help enterprises to achieve a greater market share in the market, the characteristics of the network is "pervasive", any place with the network can see the spread of information, the coverage is wide, so that the number of potential customers of the enterprise is increasing.
Enterprises need to have the spirit of innovation, rather than just sticking to the traditional marketing methods, should try network marketing in combination with the development of the times, and promote the enterprise from another different perspective. The top marketing team of the international brand network will "tailor" the best marketing plan for the enterprise, shape the corporate image, promote the corporate brand, improve brand awareness, and rank among the top brands.
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