An auto repair shop, you think about how to promote to increase the number of customers

Now that WeChat is more popular, it is better to promote it in the WeChat circle of friends. For example, your auto repair shop advertisement link to the WeChat circle of friends can receive red envelopes, attracting customers to take the initiative to help you publicize, and the customer's WeChat friends are some relatives and friends, see the circle of friends he sent will definitely take the initiative to open and see, when you see**circle of friends you can receive red envelopes**. In this way, your auto repair shop will fission in the way of one to ten, ten to hundred, so that more users can see it.

In addition to bringing direct and accurate customer flow, there is also a potential advertising effect. Faced with so many similar products, consumers' choices are basically subconscious, the ones that make them deeply impressed. For example, if you see a friend's recommendation advertisement for an auto repair shop in the circle of friends, and you see a friend's recommendation, you will have a potential impression, and one day when you want to repair the car, then your subconscious first choice is this car repair shop with an imprint.

The auto repair industry, including auto repair shops, auto beauty shops, auto maintenance and quick repair shops, auto repair and rescue companies, etc., all need to promote their own stores to attract more car owners. LED advertising vehicle will be the car and large LED display organic final search, three-dimensional animation form, rich and diverse content, real-time display of information, can be a new type of mobile advertising media. Ad**Combo 1

Outdoor advertising 2Print Advertising (Newspapers, Magazines) 3TV, Internet 4

WeChat public promotion 5Promote the design of activity programs for the car repair industryThere are only activities, and advertising will go first. The above types of advertising need to be designed for different companies and have a reasonable advertising budget.

Auto repair shops are generally in the business of acquaintances.

My friend used to be a skilled worker in a 4S shop, but he was very interested in cars, and often participated in training and competitions organized by the manufacturer.

Then he found a partner to work with. But after doing it for a while, the two didn't get along well, so they pulled a few people out to do it themselves. In the early stage, due to the small number of customers, he did advertising for a period of time, but no matter how he did it, the things in his store, such as lubricating oil and filter cartridges, were all **, and the general owner was looking for acquaintances to do it when maintaining it, so he could rest assured.

Later, due to the high rent, he moved the store once, and we, the old customers, followed him. The main thing is that the person is good, professional or leaky.

If you want to promote, you must retain old customers; Find a way to introduce old customers to new customers in the nuclear shed; Add more value-added items, such as car washes; My little brother must be diligent, for example, I went to wash the car, the car wash guy said that my tire was out of gas to help me cheer up, I think it's good, and then the guy carefully checked the tire, and found that there was a tire to be changed, and I changed a tire later, okay. Pay attention to online promotion, even if you don't promote it, you can leave a name on the Internet, so that everyone can find you. There is also a big head, which is to do business, find the person in charge of some enterprises, and ask them to put the car here for repair, which is more than a dozen cars at a time.

Repairing the car is also related to the road section, if you do it for a few months, you feel that there is a problem with the road section and quickly change it. Many people find car repairs 2 kilometers from their homes.

Traditional auto repair shops can first use the online to do nearby, and then expand the online range. The nearby can be done with a small program to laugh and regret, and there is a nearby function in the small program search entrance, which can easily help the auto repair shop find accurate users nearby.

When there are a certain number of users who expand the online promotion to the whole city or even the whole country, the investment required for promotion will be much larger than that of nearby promotion, and the difficulty will also increase.

Local services can be done by using Chang Infiltration WeChat Mini Program and Mini Program, combined with offline stores to speed up the promotion of Mini Program and Mini Program. You can find a template for the production of small programs, or you can customize small programs according to your own promotion needs (custom development of small programs in deep concentration), at present, the production of small programs is not high, and the template class can be as fast as a few thousand dollars, and the customized small programs are generally in the thousands to tens of thousands.

If you feel that the ** is high, you can customize the needs of the appropriate small process, or make a template applet.

There are many ways to promote it:

1) Take some thought and write a good promotional copy, including the business content, method, and preferential conditions of your store, what are the advantages of your store? Wait, always find a little bright spot (that is, the attraction) to come out;

2) Paste this promotional copy into the information release column of the local city portal;

4) Print a few boxes of business cards and distribute them in front of large supermarkets, hotels, and restaurants with parking lots;

5) Establish a membership system and implement a preferential membership system, which requires the establishment of a complete customer file, timely return visits, and regular distribution of some small gifts;

6) The key is to have high-quality service and technical standards, otherwise, customers will be lost!

It's time for me to get a reward, right? Huh).