What does planning do, and I want to be practical?

Mr. Peng Yunhao, a precision marketing expert and gold medal planner, said: Planning is a unique thinking quality of advanced human beings. Careful planning is an important guarantee for scientific decision-making, as well as an important guarantee for achieving expected goals and improving work efficiency.

Curation is a process. In essence, it is a rational act that uses brain power. In other words, planning is to decide in advance what to do, when, how to do it, and who will do it.

Planning is like a bridge that connects where we are now and where we will pass through ...... in the futureThe planning steps are based on the set goals, and then the strategies, policies, and detailed internal work plans are formulated to achieve the goals. Finally, it includes the evaluation and feedback of the results, returning to the starting point to start the second cycle of planning.

The third definition is the optimal combination of resources, first of all, the recognition of resources. In the eyes of the planners, the awareness of resources is relatively keen, some people say: "garbage is a misplaced resource", others say:

"Poverty" is also a resource ......, and many of us, especially leaders, tend to be blind to resources; The second is the best combination of resources, including three layers of content, one is to complement each other, learn from each other's strengths, the other is a reasonable structure, rational use, "Tian Ji horse racing" is a good example; The third is the shallow development of resources, sometimes resources are like a piece of jade rock, you must be able to see the jade in the rock, and be able to carve into a suitable artwork according to the shape of the jade......

Summarizing the above three definitions, we can define planning as: planning is a process, which is to achieve a certain goal, under the premise of making full use of existing resources, through the use of ideas, design, planning and other means to provide the best plan for decision-makers.

Planning is to provide solutions designed according to the principle of efficiency for rational decision-making. Risk avoidance and maximization of benefits are the two major functions of planning. Planning is a process that is essentially a rational act that uses brain power, and is a current decision about what will happen in the future, i.e., planning is a pre-decision about what to do, when to do it, how to do it, and who will do it.

Planning is broadly related to the development strategy and brand strategy of the enterprise; In a narrow sense, it involves the marketing management, advertising strategy and market management of the enterprise. Planning includes: marketing research planning, marketing planning, market positioning planning, corporate image planning, product planning, brand planning, planning, marketing channel planning, advertising planning, integrated marketing communication planning, service planning, network marketing planning, relationship marketing planning.

Elements of the plan.

The process of human ideation roughly includes: using a variety of different ways of thinking to generate ideas, good ideas become ideas, and ideas with goals and possibilities (or working with ideas) become plans.

It can be seen that planning is different from ideas and ideas, and it should include the following three elements:

1.There has to be a fresh idea.

The content of the project must be novel, peculiar, and amazing, and make people feel fresh and interesting.

2.It has to be a creative with direction.

No matter how good an idea is, if it lacks a certain direction, it will inevitably be out of touch with the goal, and it cannot be called a plan.

3.There has to be a possibility of it.

Under the constraints of existing human, financial, and material resources, it is possible to achieve the plan. Otherwise, even the best ideas are empty talk.

Planning is planning, before the reform and opening up, state-owned enterprises did not have the establishment of planning departments, this kind of department is with the reform and opening up of Japanese enterprises, Taiwan enterprises and other foreign enterprises to bring in, Japanese enterprises, Taiwan enterprises called the planning department, other foreign enterprises called the planning department, its nature is the sublimation of the former state-owned enterprises propaganda department. At present, planning and planning are occurring at the same time in some domestic enterprises, which is a very layman's behavior. It is the result of not knowing the history of the development of the plan.

Enterprise planning is mainly in order to improve market share in order to better obtain higher profit value for a series of enterprise marketing planning activities, a creative and novel planning program may bring endless profits to the enterprise, business planning is relative to the market planning case, strictly speaking, it is subordinate to the market planning case, they are interconnected, complementary to each other. They are subordinate to the overall marketing ideas and models of the enterprise, only under this premise to make the market planning and business planning is to have a holistic and continuous advertising behavior, and only in this way, can the audience agree with the brand culture connotation, and the enterprise planning only follow the overall market planning ideas, in order to enable the enterprise to maintain stable market sales.

To sum up, enterprise planning is to use the specific situation of the enterprise to investigate the market in-depth and understand the market demand for strategic planning for the development of the enterprise, which is the planning of the enterprise. Enterprise planning includes corporate image planning, corporate marketing plan planning, corporate culture planning, corporate advertising planning, enterprise management planning, etc.

Planning is a kind of strategy, planning, planning or planning, intending, it is an individual, enterprise, organizational structure in order to achieve a certain purpose, fully investigate the market environment and related environment on the basis of a certain method or rules, the future will happen systematic, thorough, scientific and develop a scientific and feasible plan.

The answer is there, but I think you're asking what the job is, so I'll take event planning as an example. Generally, it is necessary to negotiate and communicate with the customer to understand the purpose and form of the activity he needs to do, as well as the customer group, etc., and then plan to integrate the content and resources according to these information and realistic conditions, and make a planning plan that can be executed with a certain amount of funding items to the customer, which is the general work content of the event planning, but the later activity execution also needs some participation and guidance of the planning.

The position of planner is actually very large and messy in various industries and fields, so I hope you can be a little more clear so that I can explain

Strategy: A whip used when riding a horse, with thorns on the head to make the horse run faster; Scratch: Use a knife to remove carrion. Planning is the brain of a company, or the leader of one thing, according to external things and internal factors, to decide the direction of development of things.

To do planning, we must have ideas, and we must find several key points according to the customer's purpose.

There are more than 10,000 forms of planning: marketing planning, brand planning, product planning, distribution planning, publicity planning, customer relationship planning, ......

There are only two meanings of planning: from the enterprise to the customer, and from the customer to the enterprise.

It is nothing more than four points: itching points, money points, resonance points, and screaming points.

Learn to plan and play cards for non-common sense.

Planning should be lawless, and common sense is no different from opening the zipper before going to the toilet.

Curation, that is, the art of igniting controversy, is the science of fame and fortune.