What will a big brand management company do for you?

Li Zhen, a brand management expert, said that a brand management company is actually a company that helps enterprises formulate the overall brand strategy and implement the overall brand plan as a brand steward.

Their main purpose is to help brand enterprises or brand products sort out their positioning, planning, and stipulate the subdivision of annual work and how to do it. It also includes the establishment of a brand structure, which means that a structure that can be attacked and intercepted is formed from products with different positioning, such as products with momentum, image products, and main products.

They will stand in the position of consumers to see the brand, is from a third-party perspective to look at the brand issues, so as to give enterprises some more objective suggestions, at present there are relatively few domestic companies in this area, do a good job of Shanghai Tianyi brand planning company.

Tianyi has done brand planning work for many large domestic enterprises, such as Haier, Metersbonwe, Hisense, and so on.

Brand planning is mainly the promotion of the brand.

First, it is to improve the popularity of the brand.

Clause. 2. Improve brand reputation.

Clause. 3. Shape brand image and influence.

The daily work is mainly to do brand culture construction, advertising promotion, successful finger or case collection and sorting, marketing activities, improve brand awareness, etc.

I have been engaged in this industry for a long time, and some people have always thought that the profession of planner is quite good, but when I ask them what is good, they can't say, but they don't understand that this is actually a very hard job.

Many people may think that a planner is planning some activities, but in fact, this is only part of the planner's job, and half of it is right, planners in companies that specialize in event execution basically do this kind of work. But I'm mainly a brand planner, so I'm going to tell you a little bit about what I do, so I can give you some answers for people who want to do it or are curious about our profession.

First of all, we need to have a mindset that is inclusive of everything, because we never know what our next customer will do, so it's in our nature to be curious about everything. Anytime we receive a case from any client, we will not have a rebellious mentality, so I think the people in our line of work seem to be quite tolerant. Ha ha.

After we have decided on a partner, we will go to the company to learn. Learn from each other's industry knowledge. That day, we received a customer who made condiments, so we properly retook a biotechnology class and relearned the enzymes that we should have learned in high school, about the technology of enzymatic hydrolysis.

Because only when you know what it is, can you know why it is.

Then compare the customer's product with some of the competitor's products. For example, if the other party is chemical, flavor, and our enzymatic hydrolysis technology products, it is generally harmless because of comparison. Ha.

After we came back, we rearranged the information, did a preliminary basic analysis, and found that there were omissions in the knowledge points, and later, we made a new appointment. I made an appointment and asked the production manager of the other party to give us another biotechnology lesson. This kind of thing sometimes repeats itself several times as the analysis progresses.

When I came back, I took some more products from customers back to do research, mainly for experience. Experience is an important part of us, seasoning, of course, eating. Then, I became a taster.

I fold all the condiments, smell the tastes, and write about olfactory feelings; One of the things about this business is that you always have the opportunity to taste or see something new or something new that may not be available on the market yet, but you're also a guinea pig, which sounds a bit risky, haha.

Then take a few empty cups, make a name record, then flush and drink, and write down the taste; Hey, it happened to be a weekend when I did this link, and I still worked overtime after work, and everyone else left, and I felt that I could only eat seasonings to satisfy my hunger, which was quite desolate. Ha. On the other side, someone asked me to have a big dinner in the evening, and I pushed it down.

It feels like masochism.

Therefore, learning knowledge and experience are just our basic work. Later, there are interviews with all kinds of customers and interviews with some users, which is also basic work, not to mention. Finally, it comes to our program writing.

The process of writing is also a painful process, and I don't mention it. The joy of doing this is that you're always learning.

That's the working life of a brand planner.

Here, for the sake of the brand, a toast to the ingredients!

Brand planning is mainly the promotion of the brand.

First, it is to improve the popularity of the brand.

Clause. 2. Improve brand reputation.

Clause. 3. Shape brand image and influence.

The daily work is mainly to do brand culture construction, advertising promotion, successful case collection and sorting, marketing activities, improve brand awareness, etc.

There are many things that can be done, let me give you an example. Shanghai Tianyi Li Zhen said that the brand planning company is more to help do brand positioning, brand strategy, brand structure, brand combing, according to the core value of the brand to decide what it should do online and offline, how to do TV advertising, how to do print advertising, how to do outdoor advertising? What is the image of public relations, ** and the brand in the terminal, how to intervene in the new **, and more to teach enterprises how to manage the brand.

In this regard, Shanghai Tianyi brand planning company has done a good job.

They have planned for many domestic brands, such as Haier, Wuliangye, Qingdao Beer, AB, Seven Wolves, Hisense, Laoshan Mineral Water, Coconut Island Group, 361 Degrees, etc.

Of course, they also have two strengths in production, one is advertising, Tianyi's starting is based on the advantages of first-class production, and the other is interaction, the implementation of network interaction. These two pieces of Tianyi will do the execution by themselves. For the rest of the parts, such as printing, public relations, **, **publishing, Tianyi Company will assist customers to find a suitable production company together.