How is Amazon AMS advertising set up?

The delivery is very simple, and the background prompts are good to do it step by step.

To set up Amazon Ads, you need to follow these steps:

Select your ad type: In the Campaign Management tab of your Amazon Ads admin, select the appropriate ad type, such as Sponsored Products, Sponsored Brands, Sponsored Display, etc., and choose the right ad type based on your product and goals.

Fill in the ad information: On the Create campaign page, fill in the basic information of the ad, including the campaign name, ad combination, bid strategy, budget, duration, etc. Set reasonable parameters based on needs and strategies.

Select the advertised product: In the Create campaign page, select the product you want to promote. Choose the right products for advertising according to the inventory and profit margin of Huxiangzai.

Set ad targeting: On the Create campaign page, set how you want your ads to be targeted. You can choose between automatic targeting or manual targeting.

Auto-targeting is performed by Amazon to match relevant search terms and placements based on product information and categories. Manual targeting requires sellers to enter keywords and bids, and choose the appropriate targeting method based on experience and data.

Submit your campaign: Once you've set up your campaign, submit your ad and wait for Amazon's review and validity. In the case of a typical affair, the review takes about 24 hours.

Monitoring & Optimization: Use Amazon Captain BI Smart Advertising Tools for ad performance monitoring and data analysis. Through the data overview page, you can view advertising metrics, ad spend sales ranking, keyword spending ranking and other information to help sellers optimize advertising and improve advertising effectiveness.

Please note that throughout the setup process, ensuring that your ad content and settings comply with Amazon's advertising policies and regulations will help improve the quality and effectiveness of your ads. If you have any questions, we recommend contacting the Amazon Ads support team directly, who will provide you with further guidance and assistance.

Amazon advertising refers to a promotion method placed on the Amazon platform, which can help sellers increase the degree and sales of products. There are a few steps to setting up Amazon Ads:

Choose your ad type: In the Campaign Management tab of your Amazon Ads admin, you can select different types of ads, such as Sponsored Products, Sponsored Brands, Sponsored Display, and more, so you can choose the right ad type based on your products and goals.

Fill in the advertising information: On the page of creating a campaign, you can fill in the basic information of the advertisement, such as the campaign name, ad combination, bidding strategy, budget, duration, etc., to set reasonable parameters according to your needs and strategy.

Select the ad product: On the page where you create your campaign, you can choose the product you want to promote, and you can choose the right product according to your library and profit margin.

Set ad targeting: On the page of creating an advertising campaign, you can set the positioning method of the ad hail, you can choose automatic positioning or manual positioning, automatic positioning is by Amazon matching relevant search terms and advertising slots according to product information and category, manual positioning is by the seller himself to enter keywords and bidding, and can choose the appropriate positioning method according to their own experience and data.

Submit a campaign: After completing the above steps, you can submit your campaign and wait for Amazon's review and effect, which generally takes about 24 hours.

At the same time, you can use the Amazon Captain BI smart advertising tool, and the data overview provides sellers with a detailed data report of 23 indicators. After the seller completes the CPC authorization, they can view the data indicator trend of all stores on the data overview page. The data overview module includes advertising metrics, advertising distribution overview, advertising spend advertising sales TOP5, advertising campaign ACOS ranking, keyword spending ranking, trend comparison, and store list.

That's the general way to set up Amazon Ads, I hope it will help you.

How to set up Amazon Ads:

1. Log in to Amazon Seller Panel.

2. Select Advertising and select Advertising Campaign Bureau Vertical Management.

3. Click Create campaign.

4. Select Sponsored Products and click Continue.

5. Slider to select the bidding strategy of the advertising campaign.

6. Create an ad group.

7. Set a bid.

8. Select to start the advertising live letter cavity movement.

1. Find a way to organize your campaigns in a meaningful way. You might want to create new campaigns for each product category, organize campaigns based on how well your products are performing, or create new campaigns to test new products or keywords.

2. Use the same key used in the campaign to optimize product details. Amazon doesn't show ads that aren't relevant to your customers, and you can reach a wider audience by optimizing your product listings with keywords that tell Amazon that your ads are relevant to what shoppers are viewing.

3. Identify irrelevant search queries. You can search the terms report from Amazon and find keywords that aren't generating any sales. Simply navigate to Reports (at the top of Seller Central), select Advertising Reports, click on Search Term Report, and then click on Request Report.

5. Test new keywords often. When testing new keywords, set higher bids for those searches so that you can quickly generate enough data to determine if the new keyword is profitable.

6. Track product performance. Consider organizing your campaigns based on the performance of your products, you can create a campaign for your best-selling products and devote most of your PPC budget to this campaign, while creating a separate campaign with a smaller budget for products that aren't performing well.

7. Test the different matching types of keywords. Amazon allows you to choose from precise, extensive, and phrase matches. If you need to be careful about the search terms used by shoppers, set the match type to "Broad" and run your campaign on a high budget for a few days.

8. Use long-tail keywords. For long-tail keywords, you're less likely to compete with other ads, and these keywords often convey a very specific intent that one of your ads can satisfy.

Through the above analysis, we can conclude that in Amazon's advertising, ** is only one of the factors, as a seller, while advertising, providing customers with high-quality products and services is the king.

Step 1: Step 2:

Don't think that you can make a large number of orders if you advertise, this is the most relevant to your product, remember that "product is king".

1. Suppose a new product, there is no same model on Amazon, and it has been advertised for a period of time, and the click-through rate is there, but the conversion rate is too low. You have to consider whether there is a big market for this product, and pause this advertisement in time to analyze it yourself.

2. If it is not a new product, then consider whether there is anything wrong with your listing, **, title, and content have been optimized and modified again and again.

Step 3: Those who only have the people in their minds and do not have themselves in their minds will surely be able to obtain high honor and prestige. On the contrary, if there are only individuals in mind and no people in mind, they will sooner or later be spurned by the people.

Step 4: Step 5:

The conversion rate can be seen from two aspects, one is the CTR click conversion rate (i.e., the number of clicks divided by the number of impressions), and the other is the ACOS advertising cost-to-sales ratio. ACOS can be seen directly in the advertisement.

1. If the CTR is too low, it is a very bad reflection for the advertising booth and competitiveness, and the effect of the advertisement and the booth will be greatly reduced. For example, Amazon feels that it has given you a chance, but if you don't take advantage of it, then they won't give you a second chance. Solution for CTR too low:

Change the main image to catch the eye.

2. ACOS has two elements to consider:

Second: Go to the business report to see your ASIN conversion, if the conversion is low, such as less than 1%, this shows that the listing market competitiveness is not large, and it needs to be optimized, as for how to optimize the listing, it is from the aspects of **, title, selling point, review, etc., to comprehensively optimize the information on the detail page.

The first step is to bind the store.

Step 2: Click Create campaign.

1.Log in to Seller Panel, > Ads > Campaign Management, to create a campaign.

2.Then, select "Sponsored Brands."

3.Fill in the information in the "Settings" section of the "Create a campaign" page.

Fill in the campaign name and ad combination, generally named after the product name;

Fill in the start and end time of the advertisement, and it is recommended to choose a longer period;

Set an "ad budget" of at least $20 per day;

Select the brands you want to target.

<> in line with Amazon.

Request. <>

Suggestion. Enter the list.

Add files. Then set up bidding and keyword matching methods, like ordinary advertising, ** advertising keywords also have extensive, phrases, accurate 3 ways to match early, we can choose according to their own advertising strategy.

For the choice of matching type, Gai Ge's suggestion is to check both the negative and negative phrases!

Once you're set up, select Submit for review.

Know your audience. Get straight to the point.

Concise. Add subtitles.

Sponsored Brands is automatically silent (audio is initiated by the buyer with a click), and there is no option for full screen, so add on-screen text. To ensure that text can be easily read on small screen devices, Amazon recommends using Helvetica or similar sans-serif fonts.

At least 80 pixels; The text has a white font added to a black border with 80% opacity.

Optimize the format. <>

Sponsored Brands ads will need to be submitted for review after they have been created, and those that do not meet the requirements will be rejected by Amazon. Before we upload, please be sure to check the following requirements to ensure that you meet Amazon's requirements.

The primary reason for the rejection was reviewed.

Occlusion. All on-screen text must be at least 30pt and legible.

The tutorial for setting up ads in the Amazon site of the ScootSeller Assistant is as follows:

First, the location where the ads in Amazon are created is in the navigation menu of Seller Central in the Advertising drop-down menu in the Campain Manager.

Click to open the page, click on Creat A Campain to select the listing you want to promote to create an ad;

Create an ad. Of course, there are certain prerequisites for creating ads:

1.Whether you have a buybox

If there is no control over the listing, then the advertisement will naturally not be able to be delivered, so let's wash and sleep with the sale;

2.Whether the account status is normal.

If the seller's account is in an abnormal state and cannot advertise, such as being initiated A-to-Z, high order cancellation rate, high claim rate, etc., Amazon will also prohibit such sellers from placing PPC ads;

3.Whether the advertising budget is sufficient.

There is no free lunch in the world, and there is no such thing as on-site advertising without money on Amazon, and it is not possible if the seller's advertising budget is insufficient;

Getting back to business, select the listing, fill in the ad name, daily advertising budget and advertising time according to the prompts in the creation, and complete the basic settings of the advertising plan.

Basic settings. Auto ads and manual ads.

Things to keep in mind when setting it up are:

3 matching methods and delivery ideas for Amazon manual advertising.

Go to the official ** check and there will be results, and the same caulks come and go, kill the magic door ink 1 an.

2. The titles of the listings with the highest sales of the same product and the hot words in the review.

You will find that in addition to running shoes, you can also call trainning shoes, runners, sports shoes, etc.

4. Refer to other platforms, such as wish, the hot words of the same product in ebay.