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We can go to some kindergartens and other places to distribute some flyers, or give some subsidies to schools for them to help promote it, so that we can quickly attract customers.
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The atmosphere of the park is especially important for children's parks. Children like to go to lively places and play together, and if there is no one to play in the children's park, the child will not be interested in the children's park. How do you create an atmosphere?
The most important thing to create an atmosphere is popularity, as long as there is a popular place, you don't want to advertise, people will automatically come to see it. Therefore, there is a need for more children to play in the children's playground.
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A lot of customers first. One. The second is accidental, there is not much loyalty, once a competitor appears, it is easy to lose customers.
The potential of a store is not determined by how big the park is to start, but by how many guests the park can retain. When the park operator has a grasp of the customer, he can continue to develop new customers, such as distributing flyers and making discounts.
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Go to nearby communities and shopping malls to do publicity, engage in activities, and attract surrounding parent-child families to participate. Formulate a series of preferential membership card system to establish and expand the stable source of customers.
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Whether a paradise is clean or tidy is an opportunity to make a good or bad first impression on children and adults. Keep the children's playground clean and tidy and functioning normally. Whether the equipment is new or old, it is important to remember to keep the equipment clean and hygienic and free of dirt.
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I think as long as there is abundant equipment, good operation, and some publicity and marketing activities, there will be no problem.
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Have a good indoor children's park membership database. This member information database can be used to classify customers through the design of member information content. Through differentiated marketing and operation of different categories of customers, we provide almost tailor-made services for the target customer group, which greatly improves the customer's consumption experience, thereby greatly enhancing the reputation of the customer and thus generating loyalty.
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It is necessary to prepare other aspects, such as the overall planning and positioning of the children's park, advertising efforts, marketing plans, etc.
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1.Apply for a membership card, give a small gift or number of times when opening the card, so that each time** is lower than not doing a membership card**.
2.The point system allows you to accumulate a certain number of points at a time, and you can redeem rewards when you accumulate to a certain score.
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Now is the era of the Internet for all. Many offline industries can be marketed through the Internet. Children's playgrounds can increase the number of visitors by using the Internet, which is the easiest and most cost-effective way.
The most common and useful method of internet marketing is customer experience sharing.
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Which children's play equipment is the most. Popular, which amusement facilities are complained about, through the analysis of consumer behavior, find the shortcomings in the children's amusement park, and then improve the problems found, so that it can get better day by day, and when the time comes, even if there is no big activity, it can also attract many consumers to come to apply for membership cards.
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Many operators ignore the opportunity to communicate with customers, and focus too much attention on it. The promise of low prices may cater to the rational needs of customers, but it does not stimulate their emotional needs. Successful indoor children's park franchises strive to build a sense of closeness, affection and trust with their customers.
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At present, the domestic children's paradise is basically a "silly play" children's paradise, in which the cultural and social embodiment is very little, if the culture and sociality are introduced into the amusement, and combined with the park's business model and the concept of entertaining and educational play will be a useful attempt.
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Needless to say, the amusement market is always preferring the new and the old, and the popularity of traditional naughty castle parks is dwindling. The most effective way to fundamentally solve the problem of lack of passenger flow is to innovate equipment.
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Mobile devices require easy disassembly and assembly, mainly the following types:
1. Rail trains, including happy trains, forest trains, luxury antique trains, animal trains, etc., with small investment and fast returns.
2. Clown flying chair, new rotating product, integrated shape, easy to disassemble and assemble, and the equipment is relatively lightweight.
3. Speeding and surfing, track equipment, track as a whole, nearly 1:1 BMW car shape, rotation and track rotation, and luxurious lighting.
Specially customized for children aged 3-5 years old, luxuriously decorated, lightweight equipment, suitable for mobile operations.
I recommend so many devices, I hope it can help you!
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Now the investment in the children's park industry is extremely hot, and more and more parks appear in people's field of vision. How can you stand out from the crowd and attract more visitors? Below, the new generation of Oleo Music Education Park will reveal the five major laws of park drainage for you.
1. The Law of Convenience.
When the park was open, did you ever encounter pedestrians who entered the store to take shelter from the rain, borrow umbrellas, or ask for directions? This is the equivalent of turning away potential customers.
The best way to do this is to open toilets, wifi, leisure facilities and other facilities for free, provide free pure water to customers or pedestrians, and allow passers-by to enter the store in the middle of summer.
Second, the law of attraction.
When you are shopping, you pass by a shop, what attracts you to this store? And what attracted you to make the purchase decision? For example, the new generation of music education garden has scientifically designed a five-dimensional music education system, which attracts many children to participate in the form of edutainment, which is the law of attraction.
Therefore, whether it is usual or when there are ** activities, children's parks need to have their own characteristics to attract children, and they can also use cute dolls and colorful colors to attract children to attract customers to enter the store.
3. The Law of Classification.
In fact, the customers of each store can be classified according to age, occupation, spending power, etc., so that the store can carry out targeted publicity and maintenance for different groups of people for different activities, and improve the participation rate of the event hall.
Nowadays, almost all stores have their own membership maintenance, and stores can classify customers who have consumed and carry out targeted maintenance, so as to improve the return rate and transaction rate, and achieve simultaneous drainage and customer attraction.
Fourth, the law of the eyeball.
The aroma of wine is also afraid of deep alleys, and the eyeball economy makes publicity an inevitable part of marketing. Any store that doesn't pay attention to publicity can only sit back and wait. So do everything you can to make your store name, or brand slogan or symbol everywhere.
Publicity carriers are everywhere, but there must also be professional guidance so that it will not be like a small advertisement on the bad street, choose to join the new generation of Oleo Music Education Park, you can have a professional publicity team can design a set of publicity plans for you in an all-round way.
Fifth, the law of reality and fiction.
Everything in the world is a combination of reality and virtuality, and what is is nothing, and nothing is what is. The same is true for the passenger flow, the customer flow that you see is there, and the potential customer flow that you can't see Zheng Shouyin is there or not, relative to your store, Qin Xun is there, and if you don't come, you don't. In today's rapid development of mobile Internet, each of our stores can not only pay attention to visible customers, but more importantly, pay attention to potential customers.
There is no traditional industry, only traditional thinking.
Now there are competitors everywhere, your store only needs to serve a little better than your opponents, the activities are a little more creative than your opponents, and the sales skills of the store staff are a little stronger than your opponents.
An indoor children's playground is a place for children to play. The advantages of not being limited by the geographical environment and not being affected by the external weather have also made its development gradually hot. >>>More
1. Network publicity: With the popularity of the Internet, online publicity is very important, and WeChat is the most important way to promote online, through WeChat **likes, etc., mobilize relatives and friends around you, and let them collect a certain number of likes in their respective circle of friends**, friends in the circle of friends**, you can play the park equipment for free on the opening day or give exquisite gifts, in order to increase the rate of children's playgrounds. >>>More
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1. Good store image.
The store image of the children's paradise franchise store represents the charm of the brand, and can also highlight the culture of the enterprise, which is an intuitive brand promotion image, which must be unique, distinctive, and liked by children. A customer's first impression of a store when they buy something is crucial and determines whether they want to enter the store or not. Therefore, a good franchise image is the premise of promoting sales. >>>More
1. Conspicuous popularity.
For some very popular children's play equipment, or some new play equipment, the management should put these play equipment in a conspicuous enough place. This will increase the popularity of these rides, and it will also make new rides known to visitors and more popular. >>>More