Which indicators are the core indicators in SEM promotion

1.Positioning of content.

3.Choice of domain name.

6.Off-site promotion.

The description of the SEM Affiliate Account Analysis Indicator is correct as follows:

1. The two related dimensions of page and customer service are evaluated using conversion rate indicators.

2. In the analysis, the promotion effect cannot be measured by simple outcome indicators.

3. The general overall dimension and detail dimension are suitable for evaluation by conversion cost.

4. The indicators of account analysis mainly include impressions, clicks, consumption, click-through rate, conversion volume, conversion rate and conversion cost.

SEM Promotion Account Analysis Indicator Structure:

1. The number of promotion programs in the account shall not be less than 2. In general, more promotion plans and promotion units mean that the keyword segmentation is more thorough, and potential customers can be targeted in a more precise way. By classifying keywords from multiple dimensions and writing targeted ideas, it can help improve the relevance of keywords and ideas, and achieve the effect of improving quality.

2. The number of keywords in the promotion unit should not exceed 30, and it is recommended to keep it between 5 and 15. If the number of keywords is too small, it may lead to a lack of opportunities for the promotion unit to be displayed and unable to target more potential customers; Too many keywords may not guarantee the relevance of each keyword to the creative, resulting in a low click-through rate, which in turn affects quality.

3. There are at least 2 creatives closely related to keywords in the promotion unit; When netizen search triggers the promotion results, the display effect of the creative is different for different display positions, please pay attention to the completeness of the description 1 in the creative, and the sentence breaker can be used together. For the same set of keywords, insert wildcards multiple times in the creative to make them popular multiple times when they are displayed, helping to increase the click-through rate.

The steps on how to promote SEM are as follows:

1. Plan construction method.

For example, whether you build a plan according to the device coefficient, or build a PC and mobile plan independently.

2. Multi-account promotion method.

For example, account 1 promotes product A, account 2 promotes product B, account 3 only promotes the Beijing area, account 4 only promotes second-tier cities, etc.

3. Plan construction method.

For example, build plans according to products, regions, time periods, etc., and promote different products in different plans.

For example: the way to match keywords, intelligence, phrases, precision; It should be noted here that the intelligent matching of Xiangjiyou will bring imprecise traffic, followed by phrases, and it depends on what method you use. Ruler slag.

Slowly expand a large number of words with precise times first, or use intelligence or phrases to drain traffic and add relevant words directly to the account. Or maybe you use different matching methods for different programs or units and keywords.

6. Time period promotion method.

2. When adjusting the various factors of the SEM account, you must not adjust it frequently, and you can adjust it yourself for words such as which consumption is high and there is no conversion, so as to avoid the ineffective promotion of the account.

3. The general frequency of adjusting the account is about 1 week, depending on the data of the account. For example, the situation of conversion should be fine-tuned in a timely manner.

When it comes to SEM promotion, I believe you have a certain level of understanding of the account structure. Let's take a look at the data indicators involved in SEM promotion through a simple structure diagram?

There is very little room for this to operate for Semer at the moment. It's bid, bid, bid, ......

5.Click**.

The above are some basic data indicators, and the following will introduce you to high-level data indicators.

1.Invert. The user is accessing the behavior you expect to do.

2.Conversion costs.

Conversion cost = invested capital Number of conversions.

3.Return on investment.

Return on investment (ROI) is the ROI ratio of the auction account, which is used to measure whether the account is profitable or not.

Each of the above data indicators can reflect the effect of promotion. Semer's job is to focus on this data, find problems and solve them, and maximize the benefits.

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The main SEM indicators are:

2. User clicks: whether the creative writing is good or bad, and whether the matching method is reasonable.

4. Consultation quantity: **Product information, content quality.

5. Purchase volume: customer service quality.

1 and 2 are mainly bidding issues, 3 and 4 are **quality, and 5 is the sales stage.

Each stage needs to solve different problems one by one.