If you want to enter the catering industry, how about making breakfast?

It's not whether it's good to open a breakfast shop;

It's about how to run a breakfast shop and a business.

The best business is one that someone else has already done well. No one else has much marketing, so he just opens a store and opens there, and he can make money, and this kind of business can be done 100% because there is demand in this market.

If you do a small business well, you can make money, and it is a big business.

Let's talk about the noodle restaurant, he is making money now, so let's analyze what kind of loopholes their marketing methods and their operation models have, and if you want to do it, what are you going to do.

For example, he is 68 yuan to become a member and enjoy 85% off.

You can think differently

Now spend 68 yuan to become a member, and I will give you 68 bottles of drinks, how to send it? Every time a consumer comes to eat noodles, I can give you a bottle of drink, either Coke, Sprite, or iced tea, or soy milk and soy milk, choose at will, at the same time, the 68 yuan can also be used in our store for 68 yuan, and I will also give you a four-piece set of 118 yuan glasses today.

In this way, everyone who comes in to eat noodles will basically go to recharge.

At the same time, the surrounding neighbors' stores also came to recharge, and the employees in each store also came to recharge, and everyone who heard the news came to pay 68 yuan to become a member.

After paying 68 yuan, the 68 bottles of drinks given to him can be enjoyed every day, which is equivalent to locking 68 times. How much does the drink cost? The cost of the drink is only more than 1 yuan, and the cost of the four-piece glass set is about 10 yuan, which is equivalent to every time he eats noodles, giving him a discount of more than one yuan.

charged 68 yuan, which is equivalent to taking 10 yuan to give back, but through such a simple membership strategy, with your products, the store will become popular as soon as you go.

It's called selling memberships.

Copy your standard products and solutions, is it possible to join or directly sell? Of course, the establishment of an operating company is a detail of the follow-up operation.

This is called selling the project.

When your way of selling members, after turning the noodle restaurant into a system, and after your products and services can be standardized quantitatively, you can sell this system as a project, which is much more money than your product itself.

For a small store, it may only be the first level of [selling members] that can help; For those who really have a certain scale or want to become bigger, the entire four-level mode allows you to avoid at least 10 years of detours and quickly replicate fission.

Now consumers pay more and more attention to breakfast, in the spoon classroom article saw a set of data: Chinese consumers' total consumption of breakfast food will increase from one trillion yuan in 2015 to one trillion yuan in 2021, from 2008 to 2016, the size of China's breakfast market continued to grow, the average growth rate remained at about 28%, and the GDP growth rate in the same period was 12%-15%. The improvement of urban residents' spending power and the importance of breakfast continue to promote the continuous expansion of the breakfast market.

Consumers' emphasis on breakfast is also related to the current health trend. The post-90s generation, which accounts for a large proportion of young consumers, is also paying more and more attention to health. As an important meal in eating habits, breakfast will inevitably have a higher and higher status in the hearts of consumers.

In addition, with the gradual change of consumers' consumption concepts, breakfast is no longer just the first meal to eat, but a rich category that can be "explored".

The breakfast industry is definitely a very profitable industry, more than the vast majority of white-collar workers. The breakfast industry I'm talking about is not a hand-made cake aunt who comes out of the stall, nor an egg scone aunt who drives an electric car, or an ordinary breakfast shop that sells tofu brain baked cakes. There are two such breakfast shops at the entrance of our community, which only provide tofu brains and baked cakes, and soy milk is free, and each family can sell about 2 or 3 buckets of tofu brains every day.

How much money do you think a breakfast shop like this can make every day? Ordinary people think that it is about the same to earn three or five hundred yuan, but it is actually much more than this. The ** of each bowl of tofu brain is yuan, 2 3 barrels, at least about 300 bowls, the cost of these three buckets of tofu brain is definitely not more than 150

The rest is all labor costs. Not to mention the baked cakes, the boss has to earn a minimum of one yuan for the baked cakes, not counting the extra income such as eggs and meat, and the average daily net income is 1000 2000 yuan. Excluding all kinds of expenses, the boss estimates that there are 20,000 or 30,000 yuan left every month, which is two or three hundred thousand a year, which can top my salary for several years.

However, the breakfast shop is indeed a hard job, and ordinary people really can't do it, so they have to get up at three or four o'clock in the morning to prepare. Only two breakfasts and lunches are made, and they close in the afternoon. The two owners who opened the store at our door have cars of 300,000 yuan or more, but they are usually busy in the store, and they can't tell that they are big guys with an annual income of hundreds of thousands.

Maybe the bigwigs are always very low-key, every time I go to dinner, I envy them, and I have tried to do this thing, but I really can't get up in the morning. The more obscure the industry, the more profitable it is, because the number of participants in this kind of industry is relatively small, and even if you know it, you may not be willing to do it.

Would you rather get up at three or four o'clock every morning to work? 365 days a year, at least 350 days of work, the hard work, you can never experience it. That's why everyone knows that many industries make money, but after so many years, we are still so poor, and the people in those industries are still those people.

Well, don't envy others, do our own work, and move bricks to make money in a down-to-earth manner. No one's money is blown by the wind, and you can't just see others earning money and not seeing others suffering.

1.Japanese and Korean cuisine.

With the development of the city's shopping mall economy, Japanese and Korean cuisine is also appearing more and more in third- and fourth-tier cities, becoming more and more close to the people, and facing market vacancies, it is more promising for development.

2.Specialty snacks.

With the continuous exchange and integration of catering culture, more and more snacks with local characteristics appear in the public eye, and have achieved good development.

3.Fast food.

The pace of modern people's life is accelerating day by day, and it has also brought more opportunities to fast food, because fast food has strong regional adaptability, wide coverage of the crowd, rich products, young taste, high dining efficiency and other characteristics, because it is more in line with the dining needs of contemporary young people, it is also more and more favored by young consumers.

4.Specialty teas.

Milk tea has become a kind of catering fashion and food culture for young people, and even more inseparable from milk tea every day, in the face of China's more than 100 billion tea market, there is competition at the same time, but also contains huge opportunities, and it is necessary to pay more attention to playing characteristics from brands and products.

The prospect of doing the catering industry is okay; The catering industry is an industry that opened up earlier in China. The continuous influx of internationally renowned catering enterprises has had a profound impact on the business philosophy, service quality standards, cultural atmosphere, dietary structure, and quality requirements of employees in China's catering industry. It is foreseeable that the fierce competition in China's catering industry will continue to be maintained in the future.

Due to the fact that there are not many enterprises operating abroad and transnationally in the domestic catering industry, the main customer base of Chinese food overseas is still overseas Chinese, and Chinese food is also one of the pillar industries of the Chinese economy in the world today. However, due to the variety of Chinese food, different cooking processes, and different requirements for diet due to seasonal changes, Chinese food cannot be standardized and factory like McDonald's and KFC, so its road to "going out" is difficult.

After more than 30 years of development and market competition, the development of China's catering industry has entered a new stage of diversification of investment subjects, diversification of business formats, chain of business models and industrialization of industry development, and the development momentum of the industry is strong. As of August 2011, China's catering industry achieved sales revenue of 1,292.3 billion yuan, a year-on-year increase.

As an important part of the service industry, catering is widely valued for its large market, fast growth, wide influence, and strong ability to absorb employment, and is also an important carrier for developed countries to export capital, brand and culture. The involvement of various financial and industrial capital has contributed to this trend.

As mentioned earlier, whether it is Chinese food or Western food, it is not moving forward, and then the profit is relatively low. If you want to make catering, it's better to make fast food, and the kind that can be delivered is a little more profitable.

What catering is the most promising at the moment, I think it is the most promising catering at the moment, I think it is breakfast. It is more promising with Malatang.

Nowadays, there are actually many prospects for catering, because breakfast is good, Chinese food including barbecue, hot pot is okay, and there are a large number of audiences.

Now it is still more suitable for high-end buffets. Because in the current catering industry, high-end buffets are everyone's mainstream. And recently, looking at the buffets of about 350 500 yuan launched in major cities, they are almost full, and the profits are very high.

Now breakfast is the most promising, which is the kind of stall that makes pancakes and egg cakes every day, and the income is very high.

If you choose, takeaway is very good, and after the epidemic is over, the physical store will use it for a bumper harvest.

As the saying goes, "the plan of the day lies in the morning", with the continuous acceleration of the pace of life, people rarely have time to make breakfast at home, the importance of breakfast is reflected in its ability to absorb the energy required by the human body, the regulation of physiological functions, the improvement of immunity, etc., and this depends on the nutrition provided by breakfast. With the continuous prominence of food safety problems, the messy and obsolete traditional breakfast restaurant model has gradually been eliminated, and a nutritious, convenient and fashionable breakfast restaurant has come into being.

Breakfast is more important, this prospect is still very good, as long as there is its own character there will be some good prospects.

The prospects of the investment industry are still very good, because the children go to school, some workers go to work, and some of them will eat breakfast if they are not busy, so the prospects are still good.

What is the outlook for the breakfast industry? Two days ago, I saw a breakfast industry in the market, which showed that the breakfast industry has done a good job and is also very promising.