How are you planning to do e commerce live broadcasts now? What are the types of e commerce live str

At present, there are 4 main categories of e-commerce live broadcasts we see, namely selling live broadcasts, scene introduction live broadcasts, teaching live broadcasts, and chain live broadcasts. 1.Selling live broadcast:

Common ones include factory spikes, jewelry and jade, shoes, clothing, bags, beauty and skin care, etc. Focus on the assessment of sales data. 2.

Scene-introduced live broadcast: The scenes include sports and fitness, kitchenware, home furnishings, furniture, etc., mainly to display the functions of the product; 3.Instructional live streaming:

Musical instruments, teaching aids, etc. Focusing on the teaching content of the course; 4.**Chain live streaming:

Orchards, aquatic products, pearls, outdoor and so on, mainly to show the production process of the venue. After reading it, do you know what types of live e-commerce there are? Of course, if you want to learn more short-** e-commerce operation knowledge, or want to engage in short ** e-commerce operation work, it is recommended to systematically learn short ** operation knowledge, you can go to Baidu to search the dark horse forum, there are a lot of free short ** operation information, you can also go to the official website to consult the dark horse new ** + short ** operation course.

Your promotion makes me grow better.

1. Determine the theme and purpose of the live broadcast.

2. Dig deep into user pain points and needs.

3. Warm-up publicity for live broadcast activities.

Fourth, the live broadcast event personnel arrangement.

E-commerce live broadcast ushered in the outlet, and it turned out that there were so many benefits.

Under the influence of the epidemic, a live broadcast can easily bring millions, tens of millions, or even hundreds of millions of billions of sales, and live broadcast has become a necessary choice for enterprises to increase sales. The platform gets traffic, the anchor gets benefits, the brand sells the goods, the consumers get the profits, and the win-win situation seems to be "everything is fine". However, the high anchor pit fees and commission commissions are overwhelming for small and medium-sized enterprises.

At a time when live streaming is booming, a new concept of "private domain live streaming" is quietly emerging.

E-commerce live broadcast is a live broadcast that is specially made by gathering the private domain traffic accumulated by enterprises. So what are the advantages of e-commerce live streaming?

Lower cost. With the explosion of live broadcasting, the pit fees of each anchor have risen, and the pit fees of the head anchors have started from hundreds of thousands, even if the pit fees of small anchors are not low, and the effect is difficult to guarantee, not counting commissions and platform sharing. Comparatively, the cost of private domain live streaming is lower.

The audience is more precise.

Private domain live streaming** is the brand's own private domain traffic, which is usually the brand's loyal customers, old customers who have purchased or potential customers introduced by old customers, helping enterprises effectively improve conversion rates.

Fan precipitation. When companies do public domain live broadcasts, most of the fans are precipitated on the platform, but these platforms are not decentralized and cannot directly connect with fans, so whether it is doing live broadcasts or posting content, they may face the situation that there are fans and no traffic.

The key to private domain live streaming is to precipitate users into real private domain fans.

Data review. After the live broadcast of the short ** or e-commerce platform, what data can be precipitated by the enterprise depends on the platform, and the data information enterprise cannot control it, and even the permission is required to see more data information. Through private domain live streaming, enterprises can realize the precipitation of private domain data through a third party, which can not only better conduct data review in the later stage, but also better integrate with business data.

With the gradual saturation of Internet traffic, private domain traffic has become one of the main paths for enterprises to refine their operations, and private domain live streaming has linked brands to online and offline integration, bringing long-term communication and interaction between enterprises and users. As the mainstream form of live broadcast in the "post-era" that conforms to the trend of the industry and the times, players who have laid out in advance and formed a complete paradigm will take the lead. In the second half, those brands that already have a private domain traffic base will definitely join the battlefield more intensively.

Based on the live broadcast marketing needs of e-commerce, Nuoyun focuses on private domain live broadcast and marketing fission, provides brands with professional live broadcast teams and operation planning services, focuses on every link of the live broadcast marketing process, and creates a set of full-process, one-stop e-commerce live broadcast solutions.

Because of the popularity of live broadcast now, many products will carry out e-commerce live broadcast, e-commerce live broadcast generally refers to the use of live broadcast platforms or some network platforms for live broadcast of products, through live broadcast to promote products, because in the live broadcast can intuitively let customers see all aspects of the product, and through the comprehensive explanation of the salesman, customers can better understand the product, so it can also attract customers to buy, so as to increase the sales of products, is already a very popular sales means.

Yes and no. What is the difference between the main statement? Let's start by adding a particle "of" to these two goods.

Live broadcast e-commerce & live broadcast of e-commerce, in this way, live broadcast e-commerce is more inclined to the concept of a wide range of industries, while e-commerce live broadcast has a faint dynamic trend "The e-commerce industry has begun to try the live broadcast model". Or another explanation, "live e-commerce" means that people who do live broadcast begin to move towards the commercialization of e-commerce, and "e-commerce live broadcast" can be offline and online businesses with existing e-commerce scale begin to accept a new sales model - live broadcast.

Zhigua Data - **Live Data Analysis Service Platform.

The advantages of live e-commerce are:The model is novelIt's interactiveThe anchor has its own traffic, which can achieve accurate marketingEntertainment drives consumption, which is easy for the audience to have impulsive consumptionWait a minute.

1. The model is novel

The traditional promotion and marketing of merchants is nothing more than posters, advertorials and other modes, which have been a long-term aesthetic fatigue for consumers. The live broadcast industry has only been in existence for a few years, and it is still a new thing for most people, and the new model of "live broadcast + e-commerce" can attract the curiosity of consumers, thereby driving sales.

2. Strong interactivity

For live e-commerce that integrates social attributes, consumers and anchors can have a good advantage of real-time interaction. That is, the anchor can answer the consumer's questions in detail, and can also try the product in front of the consumer's eyes, which greatly improves the shopping experience of the consumer, thereby driving consumption.

3. The anchor has its own traffic

In addition, some Internet celebrities or celebrities have begun to pour into the live broadcast e-commerce platform, and these large traffic users with their own fans can bring a good shopping atmosphere to the live broadcast room. Quickly bring a large number of popularity to merchants, promote the sale of product sales, and achieve accurate marketing.

4. Entertainment drives consumption

The anchors of live e-commerce are usually handsome guys and beauties, and these people arouse people's desire to watch them through their looks and some small jokes. Therefore, even viewers who have no desire to consume may click on the live broadcast room and regard the ** anchor as a form of entertainment, and when they really encounter the right product, they are prone to impulsive consumption.

First, it is easier for merchants to gain the trust of consumersSecond, the live broadcast scene is interesting

Using the live broadcast system to sell goods, you can carry out various activities and tricks in the live broadcast room, including sending red envelopes, quizzes, talents, etc., all kinds of fun can be displayed in the live broadcast room to enhance the popularity of the live broadcast room. Nowadays, the younger generation is more inclined to find entertaining scenes to relax after life and work. With live shopping, you can enjoy entertainment and buy the products you want, the best of both worlds.

Hongyi System is a more professional private domain live broadcast system solution provider in Guangzhou!

3. Diversification of the form of communication in the live broadcast system

As long as there is a live broadcast link, you can click on it on any platform and quickly enter the classroom. Moreover, there are many types of live broadcast systems, which are very diverse, especially the anchor can be directly controlled in the background, set the way to enter the live broadcast room, etc., to meet the needs of various situations.

Fourth, live streaming products are more affordable

Consumers who have participated in live shopping should be able to feel the best style of the live broadcast room, and can provide consumers with more cost-effective products through coupons, red envelopes, etc. The live broadcast system has a big data statistics function, which can use most user needs to adjust the plan. Pinduoduo started late, but soon occupied the retail market in third- and fourth-tier cities, even surpassing ** and JD.com, the main reason is still that Pinduoduo's low-cost group is more favored by consumers.

1. Word-of-mouth communication: reduce operating costs.

2. Fan economy: improve sales conversion.

3. Live interaction: increase the user experience.

4. Live playback: reduce operating costs.

5. Anchors bring goods: enhance user trust.

Summary. There is also the fact that some anchors are unique in live eating, others sing, dance or interact with the audience live, and they live stream eating. Nanjing's "Sister Duck" is a very thoughtful post-90s generation, seeing the development of the live broadcast industry, she also registered in Meipai Live and started her live broadcast career.

"Sister Duck" carefully sorted out her own advantages, and found that she had two main advantages: "love to eat" and "good English", combined with "A Bite of China", "Sister Duck" decided to eat live broadcast. Now "Sister Duck" is a celebrity with 80,000 fans, and even she herself is very surprised to achieve such a result.

Hello, glad to answer for you. Pro, the types of live broadcast e-commerce are: singing and dancing, and thing teasing, that is, for example, many people dance, and they will directly cover and sell according to the dance.

2. Bring goods directly, like many celebrities, bring goods directly, ** is also very low, but the number is very small 3, funny live broadcast. Let the number be like Brother Yang, you can refer to it.

There is also the fact that some anchors are unique in live eating, others sing, dance or interact with the audience live, and they live stream eating. Nanjing's "Sister Duck" Gao Xian is a very thoughtful post-90s generation, seeing the development of the live broadcast industry, she also registered in Meipai Live and started her live broadcast career. "Sister Duck" carefully sorted out the advantages of her self-scum, and found that she had two main advantages: "love to eat" and "good English".

Now "Sister Duck" is a celebrity with 80,000 fans, and even she herself is very surprised to achieve such a result.

Abstract:As a new word, e-commerce live broadcast is a shopping method in the form of live broadcast. According to statistics, some live broadcast e-commerce users have the experience of shopping live broadcast goods online, and live broadcast e-commerce has become a new economic growth model, gradually changing the pattern of Internet shopping.

What is the specific concept of e-commerce live broadcast and what is the user scale of e-commerce live broadcast, let's take a look at it in the debate article with me! 1. What is the concept of e-commerce live streaming?

E-commerce live broadcast is a shopping method, which is a commercial advertising activity in law, which refers to a new form of e-commerce in which anchors (celebrities, Internet celebrities, KOLs, KOCs, creators, etc.) recommend and sell goods with the help of **live broadcast-shaped banquet stove sensitive style and realize the "integration of quality and efficiency".

According to the specific behavior, the anchor also bears the responsibility of "advertising spokesperson", "advertising publisher" or "advertiser". If a consumer buys a fake product, he or she should first contact the seller, i.e., the seller, to bear legal responsibility, and the anchor and the e-commerce live streaming platform should also bear the corresponding joint and several liability.

2. What is the user scale of e-commerce live broadcast?

According to the 47th "Statistical Report on the Development of China's Internet Network" released by the China Internet Network Information Center (CNNIC), as of December 2020, the scale of China's online live broadcast users reached 100 million, an increase of 57.03 million from March 2020, accounting for the total number of Internet users. Among them, the scale of e-commerce live broadcast users was 100 million, an increase of 100 million from March 2020, accounting for the total number of netizens.

In 2020, because of the sudden black swan of the epidemic, live broadcast e-commerce has fully blossomed with the advantages of close reach and two-way reach, and has become a widely loved shopping method for users.

When enterprises and merchants have deployed in the field of live broadcast e-commerce, and live streaming has become a means of daily sales for brands, it is particularly important to improve the consumption experience of users in the process of selling goods, do a good job in the operation of private domain traffic, and continue to build a differentiated competitive advantage of the brand.

Summary. Dear, <>

I am glad to answer for you what types of live e-commerce include, <> hello, the types of live e-commerce include 1, store live broadcast store live broadcast, as the name suggests, is that merchants live in their own offline stores. Compared with the previous recording**, the live broadcast is more interactive and the product display is more complete. Through live streaming, merchants can not only get more traffic, but also enhance fans' trust in the store during interaction.

In the live broadcast, merchants can display products more comprehensively, and can also tell valuable information such as basic information and tips of products according to the user's requirements. Overall, live streaming can effectively help offline retail merchants go online and increase conversion rates. 2. Brand live broadcastBrand live broadcast is mainly the live broadcast of various brands on the live broadcast platform.

What are the types of live e-commerce?

Dear, <>

I am glad to answer for you what types of live e-commerce include Pengzhou, <> Hello, the types of live broadcast e-commerce include 1, store live broadcast, store live broadcast, as the name suggests, is that the merchant broadcasts live in their own offline stores. Compared with the previous recording**, the live broadcast is more interactive and the product display is more complete. Through live streaming, merchants can not only get more traffic, but also enhance fans' trust in the store in the interaction with the company.

In the live broadcast, Xiaohetong merchants can display their products more comprehensively, and they can also tell valuable information such as basic information and tips of products according to the user's requirements. Overall, live streaming can effectively help offline retail merchants go online and increase conversion rates. 2. Brand live broadcastBrand live broadcast is mainly the live broadcast of various brands on the live broadcast platform.

Dear, <>

Hello 1, store live broadcast store live broadcast, as the name suggests, is that merchants live broadcast in their own offline stores. Compared with the previous recording**, the live broadcast is more interactive and the product display is more complete. Through live streaming, merchants can not only get more traffic, but also enhance fans' trust in the store during interaction.

In the live broadcast, merchants can display products more comprehensively, and can also tell valuable information such as basic information and tips of products according to the user's requirements. Overall, live streaming can effectively help offline retail merchants go online and increase conversion rates. 2. Brand live broadcast brand live broadcast is mainly the live broadcast of each product Liang Xin Mo brand Jingdou business in the live broadcast platform.

Brands themselves have a certain amount of brand influence, and live streaming can contribute to the promotion of brand influence. Through live streaming, brands can not only better attract traffic, but also increase sales, develop more fans, and frankly reduce marketing costs. At the same time, brand live broadcast is also a good tool for brands to "connect with fans", after all, the live broadcast room has more benefits.

Kiss and <>

Hello、Do you have any questions on my friend's side?