Is the catering industry suitable for micro marketing?

Suitable, micro-marketing is a modern low-cost, cost-effective marketing means. Compared with traditional marketing methods, "micro-marketing" advocates the establishment of a more "light" and more efficient marketing chain involving R&D, products, channels, markets, brand communication, customer relations, etc., through the interaction between "virtual" and "real", integrating all kinds of marketing resources, and achieving the marketing effect of small and large, light and heavy.

Perfect for. It's best to get a ** coupon or something on the Internet, and book a seat online. Nowadays, online booking is very popular, and discount coupons are issued online.

Of course, this is only one of the more popular practices, and there are other methods to be developed on their own. Personally, I recommend catering to do micro-marketing, provided that your store can take a shot, you know.

Yes. The following is an excerpt.

At this stage, when the days of high-end catering are getting worse and worse, how to do a good job in the "micro-marketing" of enterprises has become a new topic for hotels and catering enterprises. Here are two examples of successful micro-marketing that you have personally experienced.

White Swan, Da Dong, Chinese Artistic Conception Cuisine Tasting Fortnight" was broadcast live by Sina Weibo, and during the banquet, there were more than 4,000 ** Weibo posts about the banquet. The event was a success in terms of both social and economic benefits. In the past, "White Swan" has held countless "food festivals", and the number of dishes sold each time is generally only about 800 to 1,000, but in the past two weeks, this number has been rewritten to more than 4,000.

At the press conference of "Cantonese Dian Taidou Chen Xun Nostalgic Dim Sum Tasting", almost everyone became the on-site publisher, they took pictures with mobile phones and cameras, and quickly sent them to Weibo. The popularity of this event was even greater. According to incomplete statistics, not only did more than 4,000 copies of scattered "nostalgic dim sum" be sold in four weeks, but even more than 1,200 copies of the "nostalgic dim sum banquet" of 168 yuan per person were sold.

In the above two cases, I deeply realized that Internet marketing is the trend of the times, and it is recommended that the catering industry should pay attention to the construction and investment in this area. It should be noted that whether it is traditional marketing or the current "micro-marketing", the key is to have good products and good brands.

1. Push Xunla coupons. It can be preferential information, it can be active information, brand information, or a new experience and other news, anyway, let your users know the latest developments in their subscriptions, it can be quickly to promote storage, the most convenient and effective Fang Tongchang This method is a coupon, for catering, there is no more real than the discount, you push more tricks out, and finally play a coupon.

2. Apply for a WeChat store. The store is an important place on WeChat, with members or discounts, in order to encourage customers to scan the code to pay attention to WeChat, increase the accuracy of customers, and increase a large number of actual consumer groups, which is very important for the smooth development of WeChat operations in the later stage. The store material is attached to ***, and the certified service number can generate 100,000 ***, and we slowly tell how these *** can be applied to the restaurant industry.

3. Set up more value-added services. From the hotel, value-added services are a necessary means to obtain loyal users, navigation and positioning of hotel catering, surrounding feature recommendations, etc., and can also provide some reservations, pick-up services, etc., these services can be booked and delivered through WeChat, and consumers can achieve self-service. Provide free brochures, customer service advice, and build bridges of communication.

4. Sweep for free gifts or discounts. It is the super entrance of catering O2O, scan the code to pay attention directly to WeChat***, receive gifts or discounts for free, etc., no one will refuse to pay attention to you, so that the attraction is there, and the fans have naturally increased.

5. Preferential activities should be publicized in a timely manner. If a business wants to succeed through WeChat marketing and gain user support, it is necessary to use its brains and come up with creative activities and content. For example, in the off-season, the preferential activities must be large, so as to attract customers and guide customers to develop consumption habits.

Take the initiative to explain to customers that you can pay online or order food.

1.Remote numbering and number searching.

Customers can self-order before taking their seats, such as saving time, to improve the turnover rate; The ordering system is connected with the catering terminal system, and the customer directly synchronizes to the back kitchen after placing an order, reducing the pressure of lack of rent in the restaurant service during the peak dining period.

3.Desktop *** cash register solution.

a.Fix the *** associated with the table number on the desktop.

c.Click on the "Checkout" button to automatically display the current bill.

d.The customer completes the payment process independently.

e.The customer's mobile phone and the waiter's cashier terminal receive a successful payment feedback.

4.Terminal *** cashier scheme.

Display the receipt on the mobile terminal, cashier receipt, etc.***;

Click the payment button to complete the payment process;

The customer's mobile phone and the waiter's cashier terminal receive a successful payment feedback.

5.Prepaid card schemes.

The catering industry is an industry that is very suitable for WeChat marketing, and in the past few years of WeChat marketing development, WeChat marketing has also been loved and welcomed by many catering businesses. Of course, the most important reason for this is that in the catering industry, WeChat marketing is relatively low-cost, but the returns are high.

So how can you use WeChat marketing to do a good job in the catering business? Many people may smile slightly when faced with this problem, and say: "It's very simple, just apply for a WeChat ***, and then go around the restaurant to send leaflets, print the WeChat *** code on the leaflets, and then attract everyone's attention."

Finally, a series of coupons and the latest event planning will be sent to users on WeChat. "But is that really the case? Just imagine, if you go around an unfamiliar restaurant, will you pay attention to the *** of this restaurant?

Unlikely. Therefore, it is obvious that this theoretical approach alone will not work. Moreover, we can also imagine that there are so many catering companies in the country, most of which will adopt WeChat marketing, but why are not many successful with WeChat marketing?

First, build a brand WeChat public. This is important, it is equivalent to the first impression of the person. For example, get yourself an iconic avatar and a warm and caring label message. Of course, this method will be mentioned in a later section.

Second, have a relaxed and stylish interaction with your fans. Skillfully interacting with fans through ** tracks can not only win the love of fans, but also bring fans a sense of care. It is conducive to the better dissemination and diffusion of model travel fans, and this is also very in line with the internal requirements of favorite fans.

Third, be creative, and promote preferential activities in a timely manner. Of course, this also tells F&B companies that if they want to succeed and gain fan support through WeChat marketing, they need to use their brains to come up with creative activities and content. Of course, in this process, the promotion of physical stores and WeChat should be carried out simultaneously, and preferential activities should be sent to fans in a timely manner.

Active interaction: Catering WeChat marketing needs to interact effectively with users, such as replying to users' messages in a timely manner, answering questions raised by users, and interacting with users more, such as punching in, scoring, punching in and receiving awards, etc., to attract users' participation.

Lead-making strategy: WeChat marketing of catering needs to formulate a clear strategy, such as launching preferential activities to accompany the family, tasting meetings, liking and giving dishes, breaking through the level and giving gifts, etc., to attract users' attention and improve user stickiness and loyalty.

Multi-channel cooperation: Catering WeChat marketing should make full use of WeChat's multiple marketing channels, such as Huaichao WeChat***, WeChat applet, WeChat advertising, etc., to carry out all-round and multi-angle marketing.

Data analysis: WeChat marketing needs to optimize the marketing effect through data analysis, such as adjusting tweets and optimizing interaction strategies according to users' likes and comments to meet user needs to the greatest extent.

The key to good marketing in the catering industry is to formulate a specific marketing plan according to its own characteristics and the needs of the target audience, and choose the right channels for promotion. Here are a few suggestions:

1.Providing high-quality service and food: In the F&B industry, providing high-quality service and food is a basic requirement. Only by satisfying guests can you gain their word-of-mouth recommendations and loyalty, and attract more potential customers to come and spend.

2.Develop targeted marketing strategies: Develop different marketing strategies based on different products, scenarios, and customer groups. For example, on special holidays or anniversaries, you can offer activities such as exclusive** or gift cards to attract more people to spend.

3.Integrate online and offline marketing resources: Integrate online and offline resources to achieve marketing goals together. For example, through social ** platforms, promote in-store food, launch limited-time offers, etc., to attract more users to spend in the store.

4.Focus on user experience and feedback: In the food and beverage industry, user experience and feedback are especially important. Maintain interaction with users and resolve issues in a timely manner by regularly collecting user feedback, replying to user reviews, etc., to enhance user satisfaction and trust.

5.Use new technologies and innovative ways: With the development of new technologies and trends, F&B businesses can use new technologies and innovative ways to market.

For example, with the help of technologies such as AR VR to provide a unique user experience, or through live promotion, etc., to increase the rate and interactivity.

To sum up, the catering industry needs to consider all aspects of marketing and adopt a variety of marketing methods and strategies to improve user satisfaction and market competitiveness.

Second, as long as a person collects 200 likes after collecting **, you can get a discount.

Fourth, **: the starting point of the catering industry.

Just a few years ago, large and small **** emerged in China, and there was even a "Hundred Regiment War" at the most lively time, and the most important card played by these **** was the ** of the catering industry. A large number of Kehu and Li household resources can be gathered through the Internet, so that they will have better bargaining power and be able to get a lower price from the merchant. In this way, consumers can get some higher-value goods with lower **.

And some restaurants that are usually higher and less or restaurants that have just opened, in order to gain popularity and increase popularity, also hope to cooperate with ****.

This kind of cooperation has also led to the development of the catering industry, so that some good quality but for various reasons have not been recognized by consumers to gain popularity. However, with the increasingly fierce competition, many have been eliminated by the market. And some big **** is also controlled by Alibaba, Tencent and other large Internet companies, becoming an integral part of their O2O closed loop, because the ** and ** of catering is the best entry point for these online enterprises to conduct offline business.