Kneel and beg for a plan to join a clothing brand 5

The persuasion of the franchise network is not realistic.

Take regular franchise as an example:

1.There is no need for the franchise fee, but the purchase ** is super high (5% off or higher), if you finish the account, in fact, there is no profit at all (labor, rent is not a joke), and they will definitely charge a certain fee every year (such as management fees, advertising fees), the so-called ** activity is to be paid by you (they are only responsible for planning, you are responsible for implementation, if you default you will be deducted).

2.As for not pressing, it's not impossible, but that's at most the first year, when you don't know the market at all, to give you time to learn experience (it may be not to press the goods at all, that is, 100% refund, but it may also be 80% refund) Anyway, the support for the first year is very good, but maybe the second year will be done according to their requirements.

I would say that you could say they're **, but they're just playing with words (a lot of vague ways to say it) and the same goes for regular companies!

I can only tell you that you need to be cautious in investing, and you would rather not invest money than invest money indiscriminately!

A lot of liars, just be careful.

Joining is not said to cheat or not! Before joining, the landlord must be optimistic about the nature of the company! There is also a ** to get the goods, or pay attention to what the joining conditions of a good company are!

Avoid unnecessary disputes! Personally, I suggest that you should go out on your own to walk more, look at the market, talk more with the people who open children's clothing stores, and don't hesitate to see a good place, about the purchase: you can go to the children's clothing wholesale market to buy, you can also join some children's clothing brands, my friend she is doing OK100 brand children's clothing, her business is very good, the quality is good, go to ** every two days, I think it's good, you can go online to learn about their brand.

From the perspective of the industry, the clothing industry is a traditional industry, and the competition is relatively fierce. Animation is a relatively new industry, the market is relatively vacant, with the support of the state, many original animation products will be launched, followed by a variety of derivatives, some of which must include clothing, this industry has a good prospect, you can consider opening an animation store!

1. The process of creating the brand, the background of the brand creation, the meaning of the brand logo, the consumer groups and the best interval of the brand positioning.

2. A complete and accurate market research report, which must have the following data: the current situation and prospects of sports brands in the market, the sales performance, consumer groups, and price ranges of various sports brands in the industry, and the detailed sales data, network distribution, and marketing strategies of competing brands.

3. According to the market report, the advantages and disadvantages of your own brand are obtained, and the advantages and disadvantages of your own brand's R&D team and sales team are analyzed. Suggestions for changes to possible disadvantages and how to use the strengths of your brand.

4. Summarize the feasibility of brand development, evaluate risks, and determine operability.

Chapter 1 Overview.

Section 1 The status quo of China's garment industry.

Section 2 Implementation of Apparel Brand Strategy.

Section 3 The Concept of Apparel Brand Planning.

Section 4 Research Scope of Apparel Brand Planning.

Chapter 2 Preliminary planning of clothing brands.

Section 1 Market Research on Apparel Brands.

Section 2 Apparel Brand Planning and Positioning.

Chapter 3 Establishment of clothing brand concept.

Section 1 The formation of the market strategy of clothing brands.

Section 2 The composition of the cultural concept of clothing brands.

Chapter 4 Visual Design of Clothing Brands.

Section 1 The basic visual system of clothing brand image.

Section 2 Application system of visual image of clothing brand.

Section 3 Visual Expansion System of Apparel Brand Image.

Chapter 5 clothing brand promotion and maintenance.

Section 1 Marketing of Apparel Brand Planning.

Section 2 Brand Maintenance of Apparel Brand Planning.

Chapter 6 Apparel Product Design Planning.

Section 1 Principles of Apparel Product Design and Planning.

Section 2 Elements of Apparel Product Design and Planning.

Section 3 Product design scheme and process.

Appendix: Syllabus for Apparel Brand Planning.

References. <>

Apparel brand planning is a highly interdisciplinary course, which integrates the knowledge of visual communication design, planning, space design and other disciplines in the fields of technology, production, management, marketing and design art in the context of the apparel industry. Liang Hui'e et al.'s "Clothing Brand Planning" is to grasp the characteristics of such teaching content and curriculum, based on planning theory, industry background as the feature, design art as a means, comprehensive performance of the complete process and expression of clothing brand planning, and the best to meet the professional teaching needs of clothing.

Among the brand franchises, the most common is clothing. It is the relationship between garment production enterprises, operating enterprises or regional general managers, and subordinate franchisees. Generally speaking, the former should provide unified personnel training, store management, store image, product price, etc.; And the brand's logo, spokesperson, image and other resources, so that franchisees in the region, in accordance with the provisions of the treaty; In order to better support the operation of franchise stores, many franchisees will give decoration and advertising support.

1. All franchise stores should have a unified image and a unified product price;

2. Sufficient supply support, and can be constantly updated and adapted to the market according to seasons and trends;

3. The franchisee gives strong management support and supervision;

4. The brand or product is differentiated, competitive and attractive in the market; Opening a clothing retail store is very decent, and on the surface, the profits are very attractive, so many people will enter blindly, and as a result, they will close their doors one after another. Clothing stores are the most frequently changed of all stores. To open a clothing store, you must first be optimistic about the local market, what opportunities there are, and then choose whether to buy yourself or join a clothing brand.

When opening a brand store, you must carefully examine its market prospects, the company's support, and your own financial strength. In the real market, even if it is a first-line big brand store, there are many things that lose money and close their doors, not that a brand can make money with peace of mind.

The investment promotion policies of clothing brands have their own merits, and basically the threshold for high visibility is also high, and when negotiating, manufacturers will give various promises, but once they join, all kinds of support will disappear without a trace. One of the most common is store management support, each manufacturer will promise to manage the service level of the store, must help the store owner to do a good job, unify the standard, and achieve good market performance, but the vast majority of it is just talk, no actual action, and even a whole year can not see the company's personnel to the market.