How about lotus paste mooncakes from the rice factory?

The lotus paste mooncakes of this house are carefully selected, exquisite craftsmanship and moderate sweetness.

I'm not afraid of not knowing the goods, I'm afraid of comparing the goods", the outstanding quality of Lianxianglou moon cakes will be known after a try. First of all, from the point of view of appearance, although the lotus paste egg yolk moon cake of Lianxianglou is the largest among the three moon cakes tasted this time, the dough is the thinnest, the font is also the clearest and three-dimensional, and the thickness of the dough is very uniform, and the skin can be seen flush from the section. The glaze color of the baked is uniform and shiny, and what is even more commendable is that the side of the mooncake that is easy to ignore is noticed, no matter which side is observed, the heat is even, which is even more difficult for the large size of the Lianxianglou mooncake.

"The first lotus seed store" praises the lotus seed quality of the lotus fragrance building. Cut the moon cake, you can see that the slightly transparent white lotus paste presents a soft paste, the oil is bright and smooth, the fragrance is far and clear, and the fruit lives up to the name of "lotus fragrance". At the same time, its sweetness is the lowest among the three mooncakes, so you don't have to worry about being overly sweet and greasy.

Although the egg yolk of Lianxianglou mooncakes is not as oily and moisturizing as Ronghua mooncakes, it is better than the larger size, orange color, and as bright and dazzling as a round of sunrise.

If there is a fly in the ointment of Lianxianglou moon cakes, that is, no matter single yellow or double yellow, the position of the egg yolk in the filling is often offset and cannot be located in the middle, which leads to the embarrassing scene that the whole family often eats moon cakes and some people can only eat "net lotus paste".

Suzhou Daoxiang Village was founded in Suzhou in 1773 (the 38th year of Qianlong in the Qing Dynasty), with Chinese pastries, green salt candied fruit, and candies roasted as its main products. It has been in continuous operation for almost two and a half centuries. It is one of the enterprises with the longest existing history in China's pastry industry, and it is also a "Chinese time-honored brand" certified by the state, and is a well-known traditional pastry brand at home and abroad.

Suzhou Daoxiang Village originated in 1773, 246 years ago, and was called "Suzhou Daoxiang Village Tea Shop" at that time. When Emperor Qianlong went down to the south of the Yangtze River, after tasting Daoxiang Village pastries in Suzhou, he praised it as "the best product in the food, the delicacy is rare" and the imperial inscription plaque, famous all over the world. The handwritten "Daoxiangcun" font and signboard are used on shop signs, doorways and product packaging.

1. The production company is different.

Beijing Daoxiangcun is produced by Beijing Daoxiangcun Food Co., Ltd.;

Hong Kong Daoxiangcun is produced by Beijing Xiangcunyuan Food Co., Ltd., and the eye-catching position of the moon cake product packaging produced by Xiangcunyuan Company is prominently marked with the words "Daoxiangcun (Hong Kong) Food ****".

2. Different ways of doing business.

Beijing Daoxiang Village was founded in 1895 (21 years of Guangxu in the Qing Dynasty), located in the front door of the appearance of the sound temple, the south store opened in the north, the front shop and the back factory, very distinctive, (then called "Daoxiang Village South Store"), is the first production and operation of southern food in Beijing, the products are widely welcomed by people from all walks of life.

Hong Kong Tao Heung Village has the act of clinging infringement. Beijing Xiangcunyuan Food Co., Ltd. (hereinafter referred to as "Xiangcunyuan Company") attempted to "be a famous brand" by highlighting the use of the word "Daoxiangcun" on the packaging of the trademark involved in the case.

1. Daoxiang Village, Beijing.

Beijing Daoxiang Village was founded in 1895 (21 years of Guangxu in the Qing Dynasty), located in the front door of the sound temple, the south store opened in the north, the front shop and the back factory, very distinctive, (then called "Daoxiang Village South Store"), is the first production and operation of southern food in Beijing, forced to close in 1926, resumed business in early 1984, so far there are more than 30 direct stores and more than 100 franchise stores, a food distribution center, a 140,000 square meters of central factory and a 40,000 square meters of raw material processing base scale, It produces more than 400 varieties of 12 series, such as Chinese and Western pastries, cooked food products, quick-frozen foods, and snack foods, with an annual sales revenue of 4 billion yuan.

On October 12, 2018, Beijing Daoxiang Village was sentenced to stop using the word Daoxiang Village and compensate Suzhou Daoxiang Village Food **** 1.15 million yuan.

2. Suzhou Daoxiang Village.

Daoxiangcun (Suzhou) has developed from an old store in Guanqian Street, Suzhou in the early days of its founding, to a large-scale group food enterprise with ten modern food production and processing centers in the country, and a number of direct supply bases of raw materials in Shandong, Jiangsu, Yunnan, Inner Mongolia and other places. Suzhou Daoxiang Village is exported and sold to more than 30 countries and regions around the world.

First, the materials are exquisite.

Beijing Daoxiang Village moon cake materials are very authentic, whether it is a five-kernel moon cake or a bean banquet Mingsha moon cake, it tastes very fragrant, chews sweet in the mouth, and there will be absolutely no greasy phenomenon. Nowadays, the signboard of Beijing Daoxiang Village is so loud, a large part of the reason is that the workmanship is very exquisite, and the heat is also to a certain extent. Now Beijing Daoxiang Village has developed a lot of flavors, and it is also a good choice in terms of gifts.

Second, integrity management.

Since its establishment, Beijing Daoxiang Village has been making all kinds of pastries and delicacies by itself, which are beautiful without tricks and have a good taste. It is said that when Daoxiang Village was established, the nearby dim sum shops had lost their original business, and all the choices such as gift-giving high points were the brand of Daoxiang Village, which was enough to see how deeply rooted his family's business was.

Third, there are many types.

I know that moon cakes have classic flavors such as bean paste and five kernels, but now with the development of the times, moon cakes have also begun to show different fillings, among which Daoxiangcun has also kept up with the trend of the times and developed a variety of flavors such as rose bean paste, blueberry cheese, matcha purple potato, Bazhen, etc., which absolutely meet the needs of modern people for moon cakes. In a gift box, you can not only eat a variety of novel flavors, but also the gift box packaging of Daoxiang Village is very exquisite, so that you will never lose face when giving gifts.

Daoxiang Village is better.

According to the report, in the list of online word-of-mouth index of moon cake brands, "Daoxiangcun" and "Huamei" occupy the top spot with high scores, indicating that traditional Chinese moon cake brands are still the first choice for consumers to buy during the holidays. In terms of brand awareness, "Daoxiangcun" is well-known to consumers as a time-honored brand and ranks first on the list.

In terms of consumer interaction, the "Yuanzu" brand has a high degree of interaction with consumers, ranking first. In terms of brand quality recognition, "Daoxiangcun" and "Guangzhou Restaurant" are leading the way and have been highly recognized by consumers, while there is little difference in the index of other brands. In terms of corporate reputation, there is a significant difference in the brand index, and "Starbucks" is ahead of other brands and has won more praise from consumers.

Brand History:

Suzhou Daoxiang Village is a "Chinese time-honored brand", founded in the 38th year of Qianlong in the Qing Dynasty (1773 AD), is one of the longest-standing and most influential well-known brands in the domestic food industry, and is recognized as a national brand.

With its profound cultural heritage, exquisite production skills and excellent quality reputation, it is known as "the master of pastry, the supreme of cake art".

The above content reference: Encyclopedia Search - Daoxiang Village.

Daoxiang Village belongs to the relatively high-grade moon cakes. Daoxiangcun is mainly engaged in Chinese and Western pastries and cooked food products, Daoxiangcun's moon cakes are diverse, the materials are exquisite, deeply loved by consumers across the country, and are also exported to more than 40 countries and regions around the world.

Daoxiang Village was born in the Guangxu period, 1895 AD. At that time, Guo Yusheng, a native of Nanjing, founded the "Daoxiang Village South Goods Store" in Guanyin Temple in Qianmen, Beijing, which was the first store in the capital to produce and operate Nanwei food, and later closed in 1926 for a variety of reasons, but the Nanwei food faction created by Daoxiang Village in Beijing was inherited, and in 1984, Liu Zhenying, the fifth-generation descendant of this faction, prepared to build Beijing Daoxiang Village.

Daoxiang Village food pays attention to "four seasons and three festivals", the end slips sell zongzi in the afternoon, the Mid-Autumn Festival sells moon cakes, the Spring Festival offers rice cakes, and there is a Lantern Festival in Shangyuan. The materials are authentic, and the walnut kernels should be from Fenyang, Shanxi, because the peach kernels there are white and thick, fragrant, and sweet in the mouth; The roses should be imitated oranges from the Myaofeng Mountain in western Beijing, because the roses there have large and thick petals and a fragrant smell, and they must be picked with dew when the sun does not come out. Longan should be used in Putian, Fujian; Ham should be used in Jinhua, Zhejiang, etc.

The grade of moon cakes in Daoxiang Village is very good, and they belong to the high-end goods of the moon cake industry.

Daoxiang Village was founded in the 38th year of Qianlong in the Qing Dynasty (1773 AD), has a history of 237 years, is a well-known traditional pastry brand at home and abroad, Daoxiang Village with its long history of superior skills and outstanding reputation, known as the pastry master, the supreme cake industry.

Daoxiangcun moon cakes, adhering to the essence of the century-old cake industry, Tongzu Lu with its unique formula, the selection of special raw materials, the integration of modern advanced technology, the product flavor is excellent, the taste is first-class, it is the Mid-Autumn Festival gift, self-dedication.

Honors

Daoxiangcun has successively won many honors such as "National Excellent Enterprise in Food Industry", "China Time-honored Brand", "Beijing Time-honored Brand" and "Top 100 Enterprises in China's Food Industry". "Beijing Famous Trademark" and "Top 10 Enterprises in Key Industries (Pastry)". Spike resistance.

In 2019, it was awarded the TOP10 of the "2019 Mid-Autumn Festival Mooncake Brand Ranking" released by iimedia ranking.

On December 26, 2019, Daoxiangcun (Beijing) won the title of "Beijing Gold Medal New Year's Goods" in the "2020 Beijing Baking Industry New Year's Goods Exhibition Bureau" held in Beijing. The family banquet royal gift box and yellow rice calcium milk dumplings won the title of "Beijing Gold Medal Specialty Food"; The fine eight gift boxes won the title of "Beijing Gold Medal Tourism Food".

On January 16, 2021, Daoxiangcun (Beijing) won the "Top Ten Commercial Brands in Beijing in 2020".

In May 2021, it was selected into the "Top 10 Online Development Rankings of Chinese Zongzi Brands in 2021" released by iiMedia Ranking.

On December 28, 2021, Daoxiangcun (Beijing) won the "Top Ten Commercial Brands in Beijing in 2021".

The above content reference: Encyclopedia - Daoxiang Village.