The theoretical system of crisis public relations, the core content of crisis public relations

The core of crisis public relations lies in the follow-up promotion of brand image, which can be started in the following directions.

1. Promotion-based approach.

We all know that creed can give people an image, a personality, an identity. Listening to what a person says about life, it is not difficult for us to imagine what kind of person he is, including how he dresses, how he lives, and what his preferences are. Therefore, we can use a concise, unconventional creed to flaunt the company's brand, so that this creed gives the company an obvious and unmistakable identity as a consumer of its products.

Second, based on the defect improvement method.

This approach is based on the law of compensation for defects, and brands should help their target customers offset the inner shortcomings that bother them. The main way of operation is to let the corporate brand of the enterprise company convey the kind of character that the target customer most desires to have.

If a brand can give its target customers a strong personality, it provides a rather attractive motivation to buy.

Civilian-military information: Crisis PR refers to the relevant mechanisms for responding to crises, which are unexpected, focused, destructive and urgent. According to Edward Bernays, public relations is a managerial function that develops policies and procedures to gain public understanding and acceptance.

Crisis public relations specifically refers to the dynamic process of continuous learning and adaptation of institutions or enterprises to learn, formulate and implement a series of management measures and coping strategies in an organized and planned manner in order to avoid or mitigate the serious damage and threat caused by the crisis, including crisis avoidance, control, resolution and recovery after the crisis is resolved. Crisis public relations plays an important role for countries, enterprises, individuals, and so on.

Public relations: It is a relationship of mutual understanding, support and dependence between social organizations and the public that is constantly established and developed between themselves and the public on the basis of their own improvement in order to establish a good image and use scientific means of communication and communication. We refer to this relationship and the activities carried out to establish it collectively as public relations.

The national public relations crisis is the biggest crisis. Referred to as public relations crisis, it refers to the events and factors that have a negative impact on the enterprise or even bring disaster due to the sudden occurrence and improper implementation of certain things in the external social environment of the organization itself or the organization, which has a negative impact on the reputation of the organization and its related products and services, and leads to serious damage to the image of the organization in the eyes of the public. It is fundamentally different from crisis PR.

Public relations crisis is a phenomenon, and crisis public relations refers to a series of means and methods adopted by public relations personnel or organizational leaders to curb the spread of the crisis and solve it when there is a public relations crisis in the organization.

Crisis management. It is a set of work processes in which the organization comprehensively deals with the unexpected events that have a major destructive impact and causes damage to the organization's image in its own operation, and turns it into a safe one.

The public relations crisis is the event and factor that has a negative impact on the enterprise or even brings disaster due to improper implementation of public relations activities.

The former refers to the public relations measures that enterprises should take in the face of crises, and the latter refers to the crises encountered by enterprises in the process of public relations.