2. Crisis PR resolution procedures and methods

Establish a sound crisis early warning mechanism.

There are more or less signs before the outbreak of the crisis, but most enterprises do not have sufficient crisis warning capabilities, and even if there is a crisis, it only stays in the experience early warning stage, resulting in the inability to respond in time when the crisis occurs.

Adopt different strategies for different purposes.

Depending on the purpose of dealing with a PR crisis, it can be divided into three strategies. For example, in order to cut off the fermentation point of rumors or crises, an offensive strategy can be adopted, responding to a PR crisis and issuing instructions at the first opportunity. In addition, for the purpose of explaining clearly to the public, a clarification strategy can be adopted to convey information to the public through communication and clarification.

The management of public sentiment is mainly to manage public sentiment, and it is recommended to adopt a defensive strategy and avoid the deterioration of the crisis by apologizing and other means.

How to deal with crisis PR?

1. In the face of a public relations crisis, it is necessary to quickly set up an emergency team and a special agency within the organization. Then the situation of the incident is understood, and the means, principles and objects of dealing with the crisis are formulated.

2. Disclose the content of the incident to the public and the news, indicating the company's attitude towards the incident and the measures to be taken, so as to eliminate some negative impacts on the company.

3. Adopt different methods according to different types of crises. For example, if the product is not sold immediately and recalled unless there is a problem; If harm is caused to the victim, it is necessary to actively train the victim to pay compensation for related expenses.

4. It is necessary to cooperate with the press and the media, and not adopt an attitude of prevarication and resistance, which will lead to the emergence of rumors. However, it is also necessary to actively correct the news and related false reports.

5. Enterprises should be cautious in defending themselves, do not evade responsibility, and show the company's attitude and determination to deal with the incident to the public and victims as soon as possible. If necessary, the method and results of the treatment can be displayed.

It takes a professional to know the steps and methods.

When it comes to crisis public relations, I believe that many friends are not unfamiliar with this word, but they don't know much about crisis public relations events, most friends also see on the Internet that enterprises or individuals often encounter crisis public relations events, such as: Sanquan pork dumplings incident, Samsung battery ** incident, Sanlu milk powder melamine incident, any of these events, if not handled properly, will make the enterprise fall into the point of not being able to turn over, so what are the countermeasures for corporate crisis public relations?

1. Pay attention to online crisis public relations, establish a crisis public relations management department, find professionals to monitor online speech, and deal with crisis events in a timely manner when they have just sprouted, which can reduce the possibility of crisis outbreak to a certain extent.

2. The internal division of labor within the crisis public relations management department should be clear, and in the process of management, it is necessary to carry out detailed supervision of each industry, and the responsibility should be assigned to the person.

3. Managers should have sufficient resources, and can mobilize all resources to solve the crisis after the occurrence of a crisis.

4. In the face of crisis events, we must dare to take responsibility, and we cannot give the public a kind of enterprise evading responsibility, and the impact of lies will aggravate the public's distrust of enterprises and intensify the crisis.

5. Transparency of information, so that the public can see the progress of the situation in a timely manner, because after the crisis occurs, some netizens will want to know the attitude and way of dealing with the enterprise, and if they conceal it and do not report it, it will cause resentment among netizens.

6. After the crisis is resolved, the research work of the crisis management department should be increased, more summarized, carefully analyzed the characteristics of the crisis, and the crisis awareness of employees should be cultivated, so as to facilitate the timely discovery of the crisis in the later stage.