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It belongs to the general type of company, you can understand large companies, Youzan, Weimob, Diandianke, belong to the leading enterprises in the market. There are hundreds of marketing plugins.
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The functions and types of common Mini Program marketing plugins on the market.
1. Large turntable**.
The enduring koi fish on the Internet shows that when the input cost is low enough, the vast majority of people are willing to participate in "gambling", and by increasing the interest in the form of a big turntable, the effect of marketing will be on a higher level. It can be used to improve user stickiness, and can also activate sleeping users through message push.
2. Business card holder.
It is mainly used to support the template of multi-store settlement, and by providing the best business card holder for the merchant, the merchant shares the business card while also bringing users to the applet. You must know that the business card itself has super social fission attributes, and with the mini program, the efficiency and breadth of communication will be further improved.
3. Spike. The limited-time spike and the pedestrian street clearance sale are essentially the same, both of which use the psychology of users to take advantage of the psychology of attracting fans, and by setting up a small number of ultra-low-priced products, they can often attract a large number of users to enter the mini program in an extremely short period of time, enhance the popularity and popularity of the store, and at the same time, it can also play a role in driving the sales of other goods.
4. Friends bargain.
When Pinduoduo was the hottest, I believe that many people were bombarded with bargaining links, although it hurt the user experience very much, but the effect of marketing was very significant - users invited more friends to bargain for a lower **, and used user connections to fission, and acquired new users at an ultra-low cost.
5. Group solitaire.
The gameplay of group solitaire detonated the WeChat group as soon as it was launched, and at the same time used the reward to improve the activity, and the extended gameplay also had order solitaire, and the user automatically generated a number after placing an order, and the order rate could be effectively improved by setting the winning number.
6. Distribution. Different from the above marketing methods to acquire users at low prices, distribution is to give loyal users a certain commission, using their connections to help the Mini Program gain customers, which can be said to be a "shared customer acquisition" model, compared with offline distribution, the advantage of the Mini Program plug-in is that the participation cost is close to 0, only need to share through dialogue, and the other party can receive the commission after clicking on the consumption.
7. Points**.
First set up a variety of behaviors to obtain points, such as check-in, consumption, evaluation, sharing, etc., and then set up the corresponding exchange goods in the points**, so as to guide users to obtain points through the above ways, virtually improve the user's consumption frequency, and at the same time harvest a group of loyal users.
In the Internet era, there are countless legends of gods who get millions of customers at one time, and with the Tiandiantong Mini Program marketing plug-in, you can easily copy their legends.
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You can experience it for yourself.
At present, there are still many easy-to-use applets, depending on your needs and industry.
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It's too troublesome to find someone to do, and it's expensive, so I found a small program to do it myself. **Employer**. There is a backstage. This must be understood**.
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The marketing applet is nothing more than some bargaining spikes** and so on.
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Now there are a lot of mini programs, all walks of life are doing small programs, catering, clothing, supermarkets, etc. have their own small programs**, through the small program to better market customer drainage.
The functions of the applet are relatively rich, which is very helpful for expanding customer drainage, and the use of functions such as grouping, bargaining, seckill, and red envelope fission greatly helps stores improve efficiency.
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At present, Mini Programs are becoming more and more popular, and many software companies have joined the team of Mini Program development. Now that the market is also mixed with Mini Program developers, if you want to find a more powerful Mini Program development company, you can consider the following aspects:
1. Suitable for yourself, find the right one according to your functional needs, there are already many ready-made templates that can be used directly, which can not only meet the requirements but also spend less money without custom development.
2. To see whether the functions of the Mini Program are rich, you must know that making a Mini Program is the first step, and then using various activities to promote to develop your users is the most important, so the marketing plug-in of the Mini Program determines the strength of your future promotion.
3. Whether the decoration of the applet supports custom decoration, some of the applet decoration style is relatively simple, and can only be decorated according to the template, which is much monotonous compared to the custom drag-and-drop decoration.
4. Whether the product is mature and stable, whether it has been tested by the market, and whether it is in continuous upgrading.
5. Whether the after-sales service can keep up, you will definitely encounter some problems that you can't solve by yourself, and you need technical after-sales support, if the service can't keep up, it will only delay your work process.
6. Reasonable and cost-effective.
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1. Look at whether the company has an official **, if an Internet company does not even have **, then it is conceivable that the possibility of a leather bag company will be greater.
3. Inquire about the company's reputation in the industry, and find some companies that have cooperated with the company to inquire about the situation. Generally speaking, this evaluation is real, and it is difficult to deceive.
4. Looking at its case, if a company does not even have a case of software development, it is either a new company that has just been established or the company has just started to do this business.
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Mini Programs have basically become the standard configuration of offline physical stores, and whether the Mini Program can operate well is the Mini Program and the key to the profitability of the Mini Program.
So how to operate a ** mini program?
1. Promote the Mini Program code.
4. Even post stores.
2. Increase the activity of the number of users of the Mini Program, (you can go to the Mini Program pad group to interact with each other) 3. Make clever use of the marketing function of the Mini Program (use marketing functions such as bargaining and grouping to let more people share and understand the social fission of the Mini Program).
1. Set up coupons in the Mini Program to strongly guide users to receive coupons and place orders;
2. Use social attributes to guide users to share spontaneously through activities such as distribution, grouping, and bargaining;
3. Guide the second visit through the official "service notice";
4. Use the entrance guide to guide and educate customers to use the quick entrance of the Mini Program;
The above content is summarized and sorted out by Orange Fox website.
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If you build a small program**, according to your specific functional needs, whether it is a templated applet or a customized applet, etc., ranging from thousands to tens of thousands, and another city recently launched the Bee Cai Yi applet**, including live streaming, maker distribution, community** and mini program** and other functions.
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Shopping mall applet.
The main functions are as follows:
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Different application scenarios require different functions of Mini Programs
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Take a look at the Meiliansha applet**, which has the latest features.
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Beijing small whirlwind technology, this production is not bad.
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Mini Programs are now widely used, and as far as WeChat Mini Programs are concerned, they have already covered more than 200 subdivided industries, and the functions of Mini Programs in all walks of life are not the same.
For example, the functions that can be achieved by e-commerce mini programs include:
Merchandise management, multi-person grouping, help bargaining, display spikes, member distribution, team**, data statistics, order management, financial management, etc.
For example, the functions that can be achieved by the catering applet include:
Scan code ordering, take-out ordering, reservation ordering, store display, dish display, marketing settings, delivery docking, delivery scope, delivery inquiry, delivery method, data statistics, distribution management, multi-store management, etc.
For example, the functions that can be achieved by enterprise Mini Programs include:
Therefore, there are still a lot of functions that can be achieved by the applet, and different power and liquid bright energy can be developed according to different industries, whether it is the custom development of the applet or the development of the applet template, the functions are very many. As for what buried energy needs to be developed, it can be evaluated and confirmed according to its own needs.
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What can the Pumei Technology Analyzer do:
1. Store applet: display of basic information of the door-to-door store, name, location, business hours, etc.;
3. Nearby applet: connect online and offline more closely, and can be shared at will through the WeChat chat window, which can be understood as being pushed to offline stores at will, so that more people can see offline stores;
5. Third-party platform connection: Mini Programs can be authorized to third-party platforms for custom development and customization according to functions and needs.
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You're talking about what you can do, or what it can do for your business.
If you are talking about what kind of power and bridge can be achieved by the Mini Program, it depends on what type of Mini Program you are doing, and different types of Mini Programs can achieve different functions.
If Duan is frank and what you said, what kind of help Mini Programs can provide for enterprises. Mini programs can provide a lot of help, especially in terms of drainage, customer acquisition, retention, and repurchase. This is mainly because there are many marketing plug-ins in the Mini Program, and these marketing plug-ins are run on the WeChat platform, so they can bring a lot of traffic to enterprises.
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Nowadays, the function of Mini Programs shuttles through all walks of life, and can play a role in e-commerce, catering and transportation, education, and medical care. It is not difficult to find that there are people around us all the time who are using WeChat Mini Cheng to locate travel, appointments, services, shopping, and entertainment. In addition, the marketing function developed by the WeChat Mini Program is favored by major businesses, and various brands continue to settle in the Mini Program, such as Starbucks, which is not a small number of people, and the marketing of the WeChat Mini Program is not sensitive, which only lowers the threshold for entrepreneurship, enriches product capabilities, and provides a convenient user experience, and spreads rapidly in the user group through WeChat.
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Different application scenarios require different functions of Mini Programs, and the following are the most widely used solutions on the market.
Mini Program e-commerce platform.
Mini Program brand homepage.
Display corporate image, service publicity, business card, customer demand form, release of news information, etc.
Hotel reservations. Key tease functions such as online booking, location to store, and order management.
Knowledge is a waste of money.
Catering takeaway manuscript selling.
Realize functions such as display, ordering, code scanning, payment, and membership marketing.
Voice password red envelope.
As long as you say the password set by the initiator, you can receive the bounty after the program recognizes it.
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Now Mini Programs are the trend of the times, and they are used in various industries. Mini Programs have the characteristics of no need to install and go when they run out, and Mini Programs can be opened to bring huge traffic to enterprises; Help enterprise fission users; Help enterprises improve the repurchase rate of customers early; It helps enterprises improve conversion rates and other functions, which is a very good marketing and promotion platform for enterprises.
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Most of the functions in the app software can be realized, such as some ordering, ordering, making an appointment for Hui Yuzen, dismantling Zen and selling products, and corporate display. The functions of the Wangpu cat applet are relatively rich, you can learn about it.
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Mini Program**, live streaming Mini Program. Hidden Bucket.
Live e-commerce has brought new opportunities to merchants, using the "live broadcast + **" form of clear search, high interaction rate, easy to realize, ** combined with live broadcast outlets, stores access to live broadcast, bringing high traffic entrance to let you enjoy the profit model brought by the sharing economy.
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A variety of marketing methods of the ordering applet quickly attract traffic, firmly control the new customer attraction and retention, and carry out fission dissemination of goods through this big marketing. Help you seize the tuyere of the applet, and use the lowest cost to achieve the best value, and seize the traffic one step faster. Dianbao is committed to continuous iteration around different business models, through products and services, to help enterprises upgrade to digital transformation, through technology to drive business innovation, and truly achieve "smarter mobile and smarter business".
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Mini program, it can achieve all the functions of **, what functions you want to do can be realized.
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At present, Mini Programs have covered most industries and can ensure the needs of most scenarios.
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Reassociable***; Publish high-quality content on content platforms such as ***, and insert a small program card or mini program code into the article. Stimulate readers' purchase impulse through content and guide them to enter the Mini Program to purchase goods, so as to achieve the conversion of "content-purchase".
social gaming; During the Spring Festival, the number of people in the program was as high as 28 million hours, and then Nike smashed 20 million to become a jumping advertisement. Jumping has shown that the arrival of mini program games will ruin macro gods, and WeChat social networking combined with mini program games will bring huge monetization space.
Service provider: This is the common profit model of Mini Programs on the market. Technology-based companies take advantage of their excellent technical advantages to provide Mini Program development services for enterprises and individuals.
If there is a problem, I can privately realize a new generation of micro-business
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Connect online and offline.
We can often see a variety of "scanning ***** app" in outdoor print advertisements, but in fact, because there is no wifi outdoors, the traffic is precious, and there are very few people who really scan the code **app, but because the applet does not need to**, the basic functions in the app can be realized by sweeping, so it is easier to enter online from offline. There are many consumption scenarios that can be formed in offline stores, and a lot of traffic entrances can be obtained from offline. At present, the online and offline connections are relatively good, such as Mobike, Aixian Bee Flash Supermarket, Poly Ruo Neighborhood Community Convenience Store, etc.
Based on the positioning function of the applet, it can also realize online and offline, similar to O2O.
It is already inseparable from the order of Xiaocheng Xichong, a *** can be associated with multiple small programs, and more importantly, the small program can insert *** articles in a variety of ways, such as text links, **links and small cards, and**links and small cards can put the product pictures you want to promote the most, after all, there are pictures and truths, which can promote customer purchases. As long as your article copywriting is at a high level, it is very easy to form the user's perceptual consumption, and compared with the microstore, it will be able to greatly improve the sales conversion.
Upgrade traditional e-commerce.
WeChat occupies a huge entrance to China's social communication traffic, and the small program, as its important program traffic entrance, will be an important breakthrough in the e-commerce industry, and it is bound to seize or even occupy the traditional e-commerce traffic in the future, such as micro-business, Tmall, and JD.com. At present, the goods can only be shared to WeChat in the form of Tao passwords, and they are stacked product terms or attributes, which have no meaning, and they have to be opened separately to jump, increasing the user's operating costs; JD.com's products are shared on WeChat, which can only be displayed in short text and thumbnails, which is not intuitive enough. However, when the products of the applet are shared, there will be an intuitive big picture, and you can directly enter ** to place an order to buy.
For micro-businesses, the mini-program store must be standardized, the mini-program with transaction functions must be certified, and the certification must have a business license, and the mini-program requires that the goods on the shelves must be consistent with the business scope on the business license, so the goods on the mini-program are more reliable than the micro-business and **, and can gain the trust of users.
Compared with the app, the applet does not need to be **, does not occupy memory, does not have ads, and has a good user experience. However, it is impossible for Mini Programs to replace Apps, but there will still be at least 80% of Apps that will complement each other with Mini Programs, such as JD.com, 58.com, Meituan and Luqi and other platform-based APPs have developed Mini Programs. Because the Mini Program is based on WeChat, the restrictions have become more, and many companies will not completely press the treasure on the Mini Program, if you expect the Mini Program to directly replace the APP, it is possible that the APP will be uninstalled, the user will be lost, and the Mini Program will also end on the trial.
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For businesses, there are the following benefits:
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