E commerce texting, what kind of copywriting is easier to impress users?

Nowadays, with the popularity of mobile phones, some e-commerce text messages have entered people's field of vision, and when these text messages are sent too much, some users have a certain "immunity", and some users are disgusted with e-commerce text messages.

1. Set a realistic goal for text messages.

Nowadays, many e-commerce companies are in a hurry to send text messages, and often send active text messages to users, and most of them choose to delete them directly after seeing them, while a few choose to ignore them, which essentially causes the SMS conversion rate to be low.

In fact, when sending text messages to users, you must first set a small goal, and then achieve this small goal through text messages, and then you can slowly increase user attention (not that you can win customer attention once or twice, you need long-term persistence), and the user attention is high, and the conversion rate will naturally be high.

Second, a good beginning leaves a good impression on users.

Generally, when we look at a text message, we will swipe it at a glance, and if we see an irrelevant one, we will directly choose to delete it, so when e-commerce users send a text message, let the user feel that this text message is related to me, I have to read it.

Therefore, the beginning of the general text message needs to arouse the customer's favor as soon as possible, so that the user is interested in reading it

Such as [e-commerce name].If it's an e-commerce member, they know who sent the SMS).

Mr. xx Madam or Dear xx??(Users are more concerned about information about themselves).

xx goods xx discount, xx discount? (Users will pay attention to the strength of the product discount).

3. Don't want to be fat in one bite.

Many e-commerce companies send a text message when they feel that there is no effect and they are not sending it (or only send it once on holidays, and do not send it at all at other times), this is often just a case of wanting to "eat a fat man in one bite", just imagine that the user does not know you very well, and will buy your product with a text message? I don't think it's possible, just use SMS step by step to let users know about you, trust you, and then it is possible to buy your product.

Fourth, select suitable target users.

It doesn't mean that all users will buy your products, but users who have demand for products and trust you will buy them, so for some target users, e-commerce should screen suitable target users through SMS, so that users can be impressed step by step through SMS, so that the conversion rate of SMS will be high.

Tips: Here the e-commerce company should write out the SMS copy in advance, and the content should be repeatedly considered, simple and clear (the general SMS word count is within 70 to 300 words), and it is necessary to think from the user's point of view, whether this good SMS can be by itself? This way texting users can resonate.

First of all, we need to learn to empathize.

Only by personally understanding what customers think can we write good e-commerce copywriting, and we can only convince ourselves to persuade others. From the customer's point of view, it will make the customer feel that the profit is worth it, and it is easy to read the entire copywriting information.

Second, identify yourself. It means that customers need to know who they are and what experience and products they can bring to customers.

Third, grasp the selling point of the product and the pain point of the customer. The selling point refers to the advantages between the product and other products, and there is a comparison before the first choice. The pain point refers to the herd mentality and the mentality of cheap and high-quality for most customers. In the copywriting is to highlight the strength of the discount and the advantages brought by the product.

Fourth, create an atmosphere of consumption for customers. Every festival, there must be **, seize the opportunity to create a concept of consumption for customers, holidays, double 11 do not buy something, customers have a sense of loss.

Fifth, increase credit value. The success or failure of an enterprise is due to the credibility of the enterprise. Enterprises can start from product consulting services, after-sales service, and quality assurance to provide customers with high-quality experience, so as to continuously attract new customers, retain old customers, and strengthen their brand influence.

The above are some tips for writing e-commerce ** SMS solutions, you can refer to the reference, study carefully, the level of copywriting will greatly improve, the heart is not as good as action, practice, e-commerce SMS copywriting will be better and better.

Before you start writing e-commerce copywriting, you need to have three basic concepts.

1.It's not how you want to introduce it, it's what consumers should see.

2.Every socks product function needs to have a time to be used to be meaningful.

3.The customer group is not an ethnic group, but a person who needs your product to solve a problem.

Whether your product is a service or an actual product, the goal should be to solve the problem and tell the consumer how I will solve your problem. Product power is the credibility of your product to solve problems.

1. Dig out the selling point of the commodity

You can first list all the holes and selling points of a certain product, have an overall and clear understanding of the product, and then dig out the core selling point of the commodity street.

In the next step, carefully consider the real usage scenarios of the users targeted by the product, and combine the core selling points of the product we found above with the real and most common usage scenarios of users for copywriting.

2. 3-second title

A title, within 3 seconds, to entice people who see it to keep reading. Many advertising gurus have expressed similar views on this point. If I were given 5 hours to write copy, I would spend 3 hours thinking of the headline.

In the age of massive amounts of information that we are exposed to every day, we ourselves will also be deeply aware of the fact that it is becoming more and more important to attract the attention of potential buyers.

3. Build trust

For a long time before payment, customers will think carefully about some questions about the goods. As a copywriter who writes a merchandising copy, you must first understand the customer's concerns and finally solve them through the copy.

In the copywriting of e-commerce, every word involves human nature.

The form of the e-commerce industry is the three major platforms (**Tmall JD.com) and tens of millions of sellers. If it is a large seller, it is still a company, and most of the small sellers or traditional channels come to e-commerce to occupy a pit e-commerce team, and there are basically a boss, a few customer services, plus art operations, etc., and many operations are also copywriters. It can be said that e-commerce is the flattest organizational structure in the universe.

Or who is basically a crowd tactic. Do copywriting, and then plan, I believe that there are very few people who earn more than 10,000 yuan a month. If you become the store manager, the first person other than the boss, it is more likely that the monthly income will be more than 10,000.

But at this time, what can make you worth more than 10,000 yuan will basically not be your copywriting ability.

Good copywriting and good customer service are what every store wants to compete for, but no one bids more than 10,000 yuan (maybe there is, I haven't heard of it).

I believe that Apple is not very valuable in Yantai, so let's take it to other places and sell it! My copywriter is so hanging, I go to an e-commerce training company as a lecturer, and it shouldn't be difficult to earn more than 10,000 yuan a month.

Maybe it's more difficult for a boss to pay a monthly salary of 10,000 yuan to ask for operation, so I'll take on some private work! You are a well-known copywriter in this category, and I believe that it is not difficult to contact private work. It's easy to get a few orders a month, and it's more than 10,000.

To be honest, I am more pessimistic about the way out for e-commerce practitioners. Each position is highly replaceable. The most important thing for e-commerce is traffic and UV value, traffic depends on the boss's investment + promotion strategy + art** + platform policy + 10,000 other factors, UV value looks at brand + copywriting + art + product + ** + customer service + 10,000 other factors.

How hard is it for you as a copywriter to make a decisive influence on so many factors? Suppose that in the past, the company had a monthly sales of 2 million in one store, and there were several stores at the same time, but the company was all a group of people with a monthly salary of 3,000! The highest is 56,000!

At that time, there was no copywriting at all!

If you don't know, you can pay attention to the style copywriting.

There are many types of copywriting in it for your reference that are guaranteed to be liked.