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Anonymous users2024-02-10I've only written about marketing plans, so I don't think it's called a report.
Market Background. Competitive analysis (similar competitive and non-similar competitive products) marketing environment analysis.
Product analysis. **Analyse.
Foreground**. Consumer behavior analysis.
Brand research reports.
Channel analytics. SWOT analysis.
Advantages and disadvantages.
Go-to-market operation manual.
Product promotion strategy. Wait a minute.
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Anonymous users2024-02-09Marketing plan writing.
1.Executive summary and essentials.
Trademarks, pricing, important means, target market, etc.
2.The current state of marketing.
1) Market conditions: the current product market scale, advertising market, profit margins, etc.
2) Product condition: the varieties on the market at present ** packaging and so on.
3) Competitive situation: the main competitors and basic situation in the current market.
4) Distribution status: sales channels, etc.
5) Macro environmental conditions: consumer groups and demand conditions.
Problem analysis. Advantages: Advantages in sales, economy, technology, management, policy, etc.
Disadvantages: Inferior forces in sales, economy, technology, management, and policies (such as policy restrictions such as industry regulation).
Probability: Market probability and certainty.
Threat: The biggest threat and risk factor in market competition.
To sum up: how to make use of strengths and avoid weaknesses, give full play to their strengths, and avoid disadvantages and risks.
4.Objectives Financial Goals:
The company's sales revenue in the next 3 or 5 years** (in case of successful financing):
Unit: 10,000 yuan).
Year 1 Year 2.
Year 3 Year 4.
Year 5 Sales revenue.
Market share Marketing target: What is the gross profit margin of cost of sales.
5.Marketing strategy.
Target Market:-
Positioning:- Product line:-
Pricing: the composition of the cost of sales of the product and the basis for the formulation of the sales **, etc.
Distribution: Distribution channels (including ** channels, etc.).
Sales team: formation and incentive call mechanism, etc.
Service: After-sales customer service.
Advertising: Promotional advertising format.
Promote the state to call for sales: ** way.
R&D: Product Improvement and New Product Development Initiatives.
Market research: the main market research methods and measures.
6.Course of action.
Marketing campaign (timing) scheduling.
7.Projected income statement and other important financial planning statements: -
Which Sino-foreign cooperation projects need to write a marketing plan?
For industries with strong market competition (such as production and sales projects of ordinary consumer goods), in addition to business plans, international investors generally want to see the marketing and distribution plans provided by the project party.
How to write a plan plan.
1. The name of the proposal. >>>More
1. At the beginning of a plan, the purpose and effect of the plan should be considered, as well as the original intention of the planned event, the requirements of the sponsor, the organization of the participants, etc., which are the basis for writing a good plan. >>>More
What kind of activity?
Notice on the holding of the 2005 Freshman Debate Competition. >>>More
1.Title There are two types of headings for reports: single headings and double headings. The so-called single title is a title. The so-called double title is two titles, that is, one main topic and one subtopic. >>>More
1. The name of the proposal.
Write the name of the plan as specific as possible, such as "Year, Month, Day, **Dance Association, Event Planning Book" and put it on the page**. >>>More