How do you think the current physical store should become bigger and stronger?

Now the physical store wants to become bigger and stronger, first of all, you have to open a store that is loved by the general public, the decoration style can be unique, and the service attitude must be good, you can do some preferential activities at ordinary times, let more people pay attention to the store first, and slowly more people will take care of your store.

Now there are some strong competitors in physical stores, that is, **, now mobile phone technology is advancing, everyone has a mobile phone, and they can buy things online almost at any time, so for physical stores, they need to find their own characteristics, find different places, and make ** irreplaceable, so as to make the physical store stronger and bigger.

The brick-and-mortar store should find a suitable geographical location and ensure that there is a sufficient source of customers. Moreover, the secret of the success of physical stores is to operate with integrity and not infringe on the rights and interests of consumers. Follow the principle that the customer is God, and understand the many problems of market competition.

Find your own competitors, and then continue to innovate your own products, store decoration style to be unique, to do a good job of market research, to understand what the needs of consumers are now, can not blindly open a store.

To increase the cost of ** and develop **, after all, the sales group of physical stores is relatively small. And ** is different, he can involve people in all aspects and places. There are also some preferential policies that are often introduced.

If the physical store wants to become bigger and stronger, it must have a good business philosophy and business methods, so that it is possible to make the physical store bigger and stronger.

The most important thing is to play your own brand, a strong brand is the premise of going strong, if your reputation is loud enough, naturally there are many people to come to your door to join.

If you want a brick-and-mortar store to become bigger and stronger, you have to take it step by step, first you have to investigate the market, and then do some research to see if you are suitable for this brick-and-mortar store.

The content I will share with you today is the 4 key strategies for physical store operation! All bosses who want to do a good business and make a big business can refer to themselves to think about it and see how many things they can do and what needs to be improved!

Are brick-and-mortar stores becoming less and less profitable?

At present, many brick-and-mortar store operators lament that the business is not as good as day by day, the social competition is fierce, the survival of the fittest, and the physical operators are constantly changing their business strategies, but most of the business conditions have changed very little

The consequences of high rents.

After investigation, nearly half of the brick-and-mortar stores are not operating properly because of the rising rents every year, a few years ago, when many enterprises were operating normally, there was no impact of e-commerce, and low rents made many brick-and-mortar store owners really make a lot of money. However, in recent years, the employment environment is not particularly optimistic, everyone wants to open their own stores, and the threshold is low, but they have to face two major problems, many operators, and expensive rent. In the past 20 years, rents have risen dozens of times.

A friend once ran a restaurant and signed a five-year contract with the same rent for five years, which was $60,000 a year. Five years later, a three-year contract was signed, and the annual rent rose to 120,000 yuan, but the business was really good in those years, and the annual net income of my friend reached 500,000 yuan in the next three years, and the business was booming, and he made millions in eight years. The owner saw that his friend's business was good, and when he signed the contract, the rent rose to 300,000 yuan per year, and the friend continued to lease and felt that more than half of the hard-earned money had to be given to the landlord.

Therefore, high rents have a very big impact on brick-and-mortar store owners.

Let's talk about the impact of e-commerce.

E-commerce has brought the convenience of shopping and the diversity of choices, home delivery, fast refunds, high quality and low prices have attracted a large number of consumers, and the rapid development of logistics has also made physical store owners lament the loss of consumers and cannot pay for their daily store opening costs. E-commerce uses a lot of customer analysis methods to continuously improve the consumption experience of consumers, in fact, this is also the problem, e-commerce has a better understanding of consumers' consumption psychology and shopping needs.

Convenient service. Compared with **, some physical stores have no way to return goods if they are not satisfied, but in fact, if they can return if they are not satisfied, withdraw at any time and other convenient services, physical stores can do a lot.

Twenty years ago, when it was still a brick-and-mortar store, location determined customer traffic. Ten years ago was the era of e-commerce, and under the suppression of online merchants, brick-and-mortar stores were close to closure. New retail is a form of physical store + e-commerce.

But it's not just a simple physical store + e-commerce, otherwise it's O2O, new retail pays more attention to user experience, introduces newer technology, and uses the concept of omni-channel and full-scene to bring physical stores to life and transform e-commerce.

Under the new trend, the market has begun to appear in the integration of channels, the intelligence of stores, the socialization of goods, and the digitalization of operations. New retail, in the final analysis, is a reshaping and reform of traditional retail, the essence of which lies in the integration of online + offline + logistics, the reconstruction of people, goods and yards, and the shaping of a data-driven pan-retail form centered on consumer experience.

The foundation is the digital upgrade of the enterprise, which allows the enterprise to accurately understand the needs of users, customize services for users, and retain users. At the same time, digitalization can help optimize business decision-making and improve resource allocation. It plays a significant role in reducing costs and improving competitiveness.

The so-called digitalization of operation refers to the digitalization of marketing, store digitalization, chain digitalization, store staff digitalization, membership digitalization, commodity digitalization and other digital processes. The process of digital transformation and upgrading of physical stores is also an important process for physical stores to create new retail. In general, it can be understood and created from the following aspects:

Mobile: Digitalization of the customer.

Store side: store operation is intelligent.

The core technology of new retail is artificial intelligence + Internet of Things + big data + cloud computing. The intelligent transformation of stores is an important cornerstone of business digitalization and database building, and the new POS cash register system and membership management system (that is, new retail software) can help the intelligent operation of stores.

Backend: Omnichannel sales management ERP

The important thing about new retail software is the back-end support, which requires omni-channel sales management functions including channel management, commodity management, order management, warehouse management, purchase, sales and inventory management, platform management and other functions. If it is a new cross-border retailer, it also has the function of three orders to collide.

The demise of anything is not accidental. There are a lot of problems with brick-and-mortar stores. High housing prices are secondary.

The most important thing is the pain point of consumers for many years: the difficulty of consumer rights protection. Before the rise of e-commerce, it was common to see consumer rights protection incidents.

It's very difficult to return something you buy in a physical store. Treat consumers as fools, e-commerce is different, I can return goods for no reason within seven days, and I can give bad reviews. Many people who do brick-and-mortar stores turn a blind eye and can't see that this layer of work should be done.

The sales of well-known brand counters are still strong, and this is the reputation.

There is no physical store, there is no job to do for part-time workers, and the salary will not be high if you find a job, it is still better than the previous model, the streets are full of people, and the consumption power is naturally high.

After reading the landlord's question, it is mainly for daily groceries, how about the amount?

What do you think is the reason for the bad business? Is it a problem with the quality of the goods? Not enough profit per product? Or is there not enough traffic?

If you are the owner of the store, you should describe the problem more.

Nowadays, the physical store business is very difficult to do, and even many physical stores have closed down, so what is the most fundamental reason why the physical store business is not good?

1.The less the traffic turned out to be.

2.The influence of e-commerce is increasing.

3.The rent is too high.

Do business, your peers have prepared "running shoes", what should you do.

E-commerce has eliminated physical stores, and there will be no physical stores in the future.

1 Why brick-and-mortar stores are becoming more and more difficult to do because of peer competition.

People have a herd mentality. This "tradition" has been handed down from a long time ago. If you see that others sell good clothes, you will sell them. When you see the bubble tea shop, the fire will follow.

In the past, I used to drink a cup of milk tea 500ml, and if I wanted to drink a large cup, I had to add money. Now you can drink 700ml full, and yesterday it was 11 yuan for two cups of 700ml. As soon as you open a certain software, the full reduction is full of screen flying, and the same yellow stewed chicken, the full reduction is uneven.

Just on the new store, the full reduction is almost in vain.

2 Why brick-and-mortar stores are becoming more and more difficult to do, because of the impact of e-commerce.

In fact, the biggest part of the impact of e-commerce on physical stores is that it is more transparent, coupled with peer bidding, resulting in chaotic prices. Let customers compare multiple again and again.

The physical store business is not easy to do, but those real businesses can still develop? Whether it is an e-commerce or a physical store, there are good and bad, mainly human factors, as long as you do it with your heart, you can move the product information in time, seize business opportunities, and do a good job in service, the physical store can still be engaged, the physical store is not large, but in the fine, positioning is very important, and you must find the business that matches your own, for example, if you are an old man to sell youth and girl clothing, it will not have too good results. I think it should be possible for young people who have ideas to open a wedding company, and now the vast market in the countryside is attaching importance to weddings, if you can do one-stop service, you should have a considerable income, but the investment is also larger.

Then there is the possibility of running a farmhouse, but the dishes and services are more important, if you have ideas, you can investigate first.

Very hard to do! But e-commerce is not easy to do now, if you want to start a business, you need to find another way, choose the right project, design a good marketing method, whether online or offline, you will have your own spring!

With the rise of e-commerce, the presence of physical stores is not as good as year after year, and things bought online are cheaper and of no worse quality than physical stores. The cost of store rent is also good, from the original thousands of yuan to the current 10,000 yuan, and a lot of costs are in the rent.

With hope, the future is spring.

So why are so many people still holding on?

First, because the original input cost is very high, if you don't work for a few more years, it is easy to lose your wife and soldiers, not only waste decoration costs, all kinds of manpower and material resources, but also waste time costs, and some may be because the lease period is too long, there is no expiration problem.

Second, it has been greatly impacted by the Internet.

However, with the Internet system becoming more and more sound, and various laws and systems are improving, the bottleneck of e-commerce has also come. At present, the cost of e-commerce includes labor, platform deduction, promotion costs, express fees, after-sales, financial costs, water and electricity rent, plus taxes. The fees, big and small, are no less than those of a physical store.

If you're running a brick-and-mortar store and aren't ready to give up, believe in people's social needs and keep doing it with strength and drive. It's up to you to decide whether it's good or not.

Persevere, and success is just around the corner.

Is everyone's brick-and-mortar business okay? Can it still be held on?

Compared with the embarrassing situation of almost no one in the traditional industry, DIY handicraft stores with a wide range of consumer groups of children, students and young people are relatively more marketable. There is no need for large capital investment, high profits and fast capital, and the operation will recover the cost in the short term. Moreover, as a novel and fashionable way to start a business, projects such as handicraft shops are easier for entrepreneurs to operate, so it is very appropriate to choose handicraft shops for entrepreneurship.

Now if you do a physical store, it is quite difficult to target a store that only sells goods, because of the suppression of e-commerce, you can only fight the best war, and if it is easier to do an entity, you will not only choose the form of selling goods, such as doing a handmade store, not only selling goods, but also allowing customers to experience the process of making it by themselves, and selling a sense of experience is the most needed in the current market.

If you want to run a brick-and-mortar store well, you must have enough perseverance and perseverance not afraid of losing money, as well as have operational knowledge.

Running a brick-and-mortar store is like having a pet, you have to be patient enough to take care of them.

There are many ways to run a good brick-and-mortar store, activities for all:**. However, this activity must be carried out within one's means.

**There are many types of activities: new tasting fresh, expiration or stockpiling discounts, daily drainage**, etc.

Secondly, to run a good physical store, you also need to have operational knowledge, not blindly **, small profits and quick sales are good, but not necessarily long-term application.

Our main focus is on the customers who run our own stores. What kind of activities or discounts should old customers enjoy when they enter the store, and how should new customers become members of our store when they enter the store, this is the top priority of running a good physical store.

For example, when an old customer enters the store, we can use the data provided by SaaS software to check the number of purchases he has made in the store, as well as his preferences, and then give it away, or ask him to add 1 yuan, add 10 yuan, etc., and he will get one more product. Or just send a small gift and so on.

It can also be, in the first activity, pick a few activities, tell him these activities, old customers can buy a few discounts or a few yuan, dozens of yuan.

Introduce new customers to buy in the store, and how much money will be reduced if there are a few people (here it can be, a new person will be reduced by 2 3 4 5 and so on).

New customers enter the store to place an order, send gifts, two new customers place an order at the same time, and the whole product or designated products are discounted.

It should be said here that to run a good physical store, we must maintain customers, and the current consumption concept and consumption mode are all inclined to service and experience.