Do you think the accuracy of digital precision advertising is good?

You can rest assured that digital precision advertising is highly accurate, with very little error, and it is OK to identify fake traffic.

Yes, many people who have done digital precision advertising have praised it, and its advantages are accurate positioning, easy to see ads, etc., among other advantages.

The company is a data service provider focusing on mobile Internet, and its self-developed "Trusted ID" can provide mobile device screening services for mobile developers, help developers control the authenticity and comprehensiveness of data from the source, identify false data through effective anti-cheating measures, and improve the quality of operational data, so as to effectively prevent the erosion of the gray industry chain. The Digital Alliance is also committed to building credit standards for the mobile Internet industry through massive real data, giving full play to the effective value of raw data, using data to speak, make decisions, and innovate with data, and change marketing with technology. As of June 2018, the Digital Alliance's trusted ID has covered 100 million Android devices (deduplicated active devices within 6 months), covering more than 9% of Android devices in the same period, and monitoring more than 2,400 promotion channels; Covering more than 99% of domestic promotion channels, the daily active users have reached 100 million, which is comparable to the first daily active users, second only to WeChat and Alipay.

At present, more than 50% of the top 100 APP companies in China are using our company's promotion anti-cheat products, and more than 120 APPs such as Phoenix News, Ink Weather, Kuaishou, Tuniu, Qunar, NetEase, Luckin Coffee, Xiaomi and so on are all our customers. It has become a unicorn enterprise in the industry.

Based on the advantages of big data, it has expanded the business of precision advertising marketing and big data commercialization. In the precision advertising business, it has its own DSP DMP platform, and as the earliest company in China to combine AI algorithms for advertising, it has become the most accurate data provider in the industry. In addition to the large volume, fine granularity and high accuracy of the data we have accumulated, in many dimensions, we even exceed the data mastered by the three major operators (China Mobile, China Unicom, and China Telecom).

I am the nth power network marketing ****, just engaged in the network advertising industry for less than a year, but I am willing to share my experience with you, so I will work hard to tell you about precision network advertising, precision network advertising is mainly divided into three characteristics:

1. Precise delivery: The network number precision advertising system can be based on the habits and preferences of network number users.

and needs, targeted advertising that is of interest or useful to users.

The unified platform precision advertising system delivers advertisements to the target audience's network account.

3. The effect is controllable Advertisers can monitor the advertisements placed through advertising monitoring**, and can be based on.

The results of the monitoring are adjusted to control the effect of advertising.

Doing the above points should be regarded as precision advertising.

Presented at the World Congress in July 2006, the innovative form of advertising aims to make the advertisement appear only to the people who want it to be presented. In the field of mobile Internet, precision advertising is also called precision push. It refers to the advertiser presenting the advertisement in front of the advertising object accurately, timely and effectively according to the needs of the advertising recipient to obtain the expected conversion effect.

This service model, also known as peer-to-peer service, is characterized by precision and efficiency.