What is the reason for the continuous aging of Chery s new car design?

For Chery Automobile, over the years, I don't know whether it is voluntarily lowering its posture or lack of stamina in manufacturing, and it has always been in a state of following and running. Not only are there very few models squeezed by the market, but they have shrunk into the current Tiggo series and Arrizo series. Although the competitiveness of these two brands is still performing well in the market, it is because Chery's new models are difficult to keep up with the changes in market demand, so that Chery's new design is quite a bit of a problem.

On the one hand, the design of enterprises is still based on the concept of the past tense, which makes it difficult to keep up with the pace of more and more fashionable now; On the other hand, it is also because Chery's concept of "big and complete" has been repeatedly attacked, such as Qoros's "out of control" and Kaiyi's "solo flight", which makes Chery's overall manufacturing more and more limited. For this reason, when building a car under pressure, it is obvious that there will be a disconnect between manufacturing and branding.

As Chery Automobile, it can be said that it is one of the oldest independent car companies. But the reality of the situation, especially at the level of new design and new branding, makes people feel a little old-fashioned.

Whether it is realistic manufacturing innovation or design capabilities, it seems that it is difficult to match this old qualified car company. The reason for the correction lies in the serious fault between the advanced design consciousness and the new product, and the new design is unconvincing, which makes Chery's new car start to copy the previous design. I am afraid that there are not only problems at the investment level, but also problems with limited design capabilities, which have restricted the pace of Chery's development to a certain extent, which is really a pity.

When it comes to R&D and design, it may be that Chery's focus has not been on the brand.

Because of the lack of innovation, they are unwilling to cater to the ideas of young people.

This question presumably arose in the hands of the designer.

Because there was a problem with the design idea, the direction was wrong.

Chery's awareness of pushing new products is getting weaker and weaker.

Because he can't let go of his pride, he doesn't want to develop young.

Because the designer is complacent, and the lack of flexibility is the reason.