What actions Nongfu Spring has taken to promote the success of the brand

Environmental protection concept. —Nongfu Mountain Prefecture Kuanquan.

Never using city tap water, every drop of Nongfu Spring has its source. Nongfu Spring believes that only the natural water source of Haoluheng can produce high-quality bottled drinking water. Drinking water containing natural mineral elements is the most suitable for human needs, and it is difficult for any artificial water to compare.

Natural philosophy. - Adhere to the construction of factories in water sources and production in water sources.

Health concept. - Nongfu Spring only produces healthy drinking water with natural weak alkaline, and resolutely opposes the addition of any artificial minerals to the water. World Health Organization.

The Guidelines for Drinking Water Quality indicate that a certain proportion of minerals and trace elements must be consumed from drinking water, regardless of whether the diet is rich or not.

Therefore, Nongfu Spring believes that drinking water should contain comprehensive, balanced and natural mineral elements required by the human body, and opposes the addition of any artificial minerals to the water.

First, the brand has its own distinctive personality characteristics and distinctive differences. The advertising slogan "Nongfu Spring is a little sweet" left a deep impression on people, Nongfu Spring is unconventional, and it has a unique way, and clearly explains the characteristics of the product through the three words "a little sweet", which leaves a deep memory.

Second, the brand launched strives to be simple, as long as it is a little bit and easy to remember. Nongfu Spring has shown extraordinary wisdom in this regard, using only the three words "a little sweet". These three words seem simple, but they are full of emotion, and reflect the characteristics of the product, which undoubtedly has the effect of strong memory, so that consumers will naturally think of Nongfu Spring when they mention "a little sweet".

Third, it conforms to the characteristics of the product and highlights the excellent quality of the product. "Nongfu Spring is a little sweet" behaves impecbly at this point.

Fourth, establish the depth of the surface, and set off this point from an all-round cooperation. In the advertising promotion, the planner of Nongfu Spring matched the advertising slogan in the choice of background, first a very beautiful and simple scenery picture of Qiandao Lake, green mountains and green water, and then focused on the pure lake water, and then a peasant child happily drank Nongfu Spring and showed a sweet smile, the choice of the whole picture highlights the theme well.

Summary. The following measures 1. Brand quality strategyNongfu spring water is taken from pollution-free active water below 70 meters above the surface of Qiandao Lake as raw materials, rich in balanced minerals, and the water quality is weak and alkaline, suitable for people to drink for a long time. Nongfu Spring Company adopts an automatic filling system, the bottle enters the aseptic filling room after the first sterilization, and the whole production process is completed from the second disinfection, bottle discharge, bottle feeding, rinsing, filling, capping, capping, external inspection, plastic sealing, and packaging.

These have established a high-quality, high-standard market position for the brand Nongfu Spring, leaving a good impression on consumers.

The following measures 1. Brand quality strategyNongfu spring water is taken from pollution-free active water below 70 meters above the surface of Qiandao Lake as raw materials, rich in balanced minerals, weak water quality, not pure and alkaline, suitable for people to drink dry people for a long time. Nongfu Spring Company adopts an automatic filling system, and the bottles enter the trouserless sterilization filling room after the first sterilization, and the whole production process is completed from the second disinfection, bottle discharge, bottle feeding, rinsing, filling, capping, capping, external inspection, plastic sealing, and packaging. These have established a high-quality, high-standard market position for the brand Nongfu Spring, leaving a good impression on consumers.

2.**Differentiation StrategyNongfu Spring has adopted different pricing strategies according to the different marketing periods of the products, and adopted the first-quality strategy during the introduction period of the product, the company has successfully launched "Nongfu Spring" with the "little sweet" as the selling point, and successfully launched the "Nongfu Spring" through standardized packaging and brand operation, and quickly established the high-end and high-quality image of Nongfu Spring in the water market. "High quality" also makes many consumers believe in its excellent quality.

Successfully attracted the attention of consumers and accelerated market penetration. Now guess leather products have entered the mature period, his competitive pressure is very great, in order to stabilize their own consumer market disturbance field, the company has adopted a low-price and high-quality strategy, price reduction makes the market share rise rapidly, forming a low-price and high-quality brand differentiation.

3. Advertising strategy Whenever Nongfu Spring is mentioned, the first thing that flashes in consumers' minds is the excellent advertising slogan "Nongfu Spring is a little sweet" Lao Zheng Shu, which has a clear, concise and concise theme, highlighting the characteristics of Nongfu Spring's water quality. "We don't produce water, we are just the porters of nature", showing the natural and pollution-free water quality and taste in front of consumers, so that the image of natural water and healthy water is deeply rooted in the hearts of the people. Different from other brands to create self-hilarious marketing concepts, Cong Chang is that basically every product promotion of Nongfu Spring adopts the model of documentary, and the "secret" of Nongfu Spring products is carried out 1:

The restoration of 1 allows users to have a clearer and three-dimensional understanding of Nongfu Spring's marketing concept of "natural and healthy".

In its product positioning, Nongfu Spring mainly meets the following psychological needs of consumers:

1.Health needs: Nongfu Spring advertises itself as pure natural drinking water, which is in line with the concept of health.

2.**Moderate: Nongfu Spring**Moderate, suitable for general consumers.

3.Convenience: Nongfu Nabi Spring's bottle is designed to be easy for consumers to carry and drink at any time when traveling or exercising.

To sum up, Nongfu Spring mainly meets the psychological needs of consumers such as health, moderation and convenience in its product positioning.