How to plan a webweek?

Collected some assistants hoping to help you!

Provided by China Network Water Army Marketing Network.

The main method of promotion.

Third: is the Q&A type of promotion, which is mainly for example: Q&A and posts to ask which one is good to do network marketing, we will be below, will be the customer's experience of the feeling, we have cooperated with China's network water army marketing network is very good, and other words that are beneficial to your company's brand and publicity.

Fourth: Advertorial promotion, promote your products through advertorials, and write from the perspective of customers so that it will be convincing. This is a disguised promotion, and the average customer will not feel that they are advertising.

Fifth: blog promotion, the key to blog promotion is that we can brush up the click-through rate of blog posts, which can be ranked on the homepage of the blog, which has the effect of publicity, and can also directly brush the blog on a leaderboard.

Sixth: well-known portals ** press release, in: Tencent, Sohu, Sina, NetEase, Tianya, CCTV and other well-known portals ** press releases, which can enhance the company's brand image, and can directly talk to customers in the future:

Seventh: Forum promotion, that is, we send the written advertorials to well-known forums, and we can quickly spread posts all over major forums overnight.

Internet hype. 1. Find the hype point.

Before the hype, we have to consider a point of hype about this article. It is a point that can arouse public thinking or public controversy, or a title that everyone is more interested in. Then start writing the full text and planning the plan, which is called the headline, because the appeal of the headline is the key to the success of the hype.

2. Determine the hype platform.

Once we've identified the hype point, all we have to do is write the hype article and publish the topic. With a good hype point, it is not difficult to write a hype article around the hype point, and then we will take the title to some forums to test the reaction of that headline, and finally choose the headline and article with more attention.

3. We prepare.

We're going to start registering the IDs we want to use in the forums where we post and reply, and that's a very important part, so we're going to have two days to prepare. If each portal has 500 top posts, we need to prepare more than 500 IDs per day

Fourth, start hype.

Within a week, select a few popular forums every day to top and reply to create an illusion, so that more people can participate, and start posting in thousands of other forums, all in the best way. Cause wider attention. If the post is successful, I will pay attention to it and start reporting, as soon as I enter, I must post on a larger scale, striking while the iron is hot.

The topic has become very hot and hot, attracting other **or big** to take the initiative to pay attention to the topic of the event for follow-up reporting. Then we'll succeed.

The planning plan should be written from the following aspects: 1. Target analysis, that is, what users your product is facing; Second, find the correct positioning, that is, for the selected users, for their own product brand positioning; 3. Select channels and choose appropriate marketing channels for these target groups, such as building official websites, blogs, microblogs, forums, and other marketing channels; 4. Develop a marketing plan, for example, for the selected marketing channels, formulate daily work content, completion, expected goals, etc.;

Internet Weekly is a publication published under ENET, and it is difficult to say that it is ,,, quality such as the latest news and rumors in the IT industry,,, etc.

Phoenix Weekly is a well-known current politics, financial and cultural journal sponsored by Phoenix Satellite TV, +Wei DFVIP and number 8609, licensed by the China *** Information Office and the General Administration of Press and Publication of China, and sold in Chinese mainland. The Phoenix Weekly news client doesn't seek to report everything, but here, you can have your own school of current affairs. Every reader is total, and you only need to subscribe to the columns that interest you in each magazine.

The airport, the railway station, there is a book store, there is a paid purchase, the Phoenix headquarters is a paid subscription for the magazine, mailed to customers, free of charge, major shopping malls, banks, high-end consumption places.

12 issues a year!

There are more than 80 pages in one issue.

The first phase has a circulation of 150,000 copies.

3,500 yuan is an issue, 150,000 copies will be distributed, and it will be distributed in a month.

How long does it take to come out? Place an order before the 10th of each month, and the current month can be out after the 10th of each month, and the typesetting will be issued next month.

How to promote through Phoenix Weekly?

Phoenix Weekly is hosted by Phoenix Satellite TV.

Won the first press office in China.

and the General Administration of Press and Publication of the People's Republic of China.

The monthly circulation of each issue is 110,000 volumes.

How to promote through Phoenix Weekly?

The printing is beautiful, and the reception of the advertisement is high, and I am impressed.

Precise issuance, one-to-one effective communication.

Positioning high-end, Qi Meng exchange 【 m l ·0·· How to promote through Phoenix Weekly?

Phoenix Weekly is represented by celebrities'Speech.

Rich in content, wide coverage, and informative.

It is a high-end reading material of Phoenix Satellite TV.

It is a high-quality life reading material for entrepreneurs.

How to promote through Phoenix Weekly?

Diversified cooperation: character interviews, content customization.

Internal magazine**, column co-organizer, public relations activities are wide.

Event coverage, accurate, broad and mature distribution network.

Get your shovel product announced'It was rumored that a 'night' exploded.

Advertising! The traffic of that column should be quite large, and you can try to plan some events or news, or interviews and the like.

I also have our team, and I also subscribe to Phoenix Weekly.

The effect of my subscription is okay and it is not very expensive.

I was on page 19 of Phoenix.

It seems that more than 100,000 copies have been distributed, and many people have come to me every day since the release.

Phoenix Satellite TV's high-end readers, Henan entrepreneurs' high-quality life books.

The positioning is professional and mature, elegant and high-end brands, complementing each other.

Interpret the true connotation of high-grade life and express the proposition of middle-class life.

The basic characteristics can be summarized as: global vision, middle-class strength, and life wisdom.

Cultural taste, fashion consumption five aspects of reader advantages.

It is highly readable and has a long reading cycle.

The printing is exquisite, the advertising acceptance is high, impressive, and the accurate distribution is one-to-one effective communication.

High-end positioning, stable reader structure, strong pertinence, diversified cooperation: character interviews. Content customization, internal magazine**, column co-organization, public relations activities promotion, and distribution advantages of event reports.

In fact, online investment promotion as a whole is a complex system, which cannot be decided by simple planning.

It is necessary to do a good job in attracting investment on the network of enterprises.

You'll need to include at least a few of the following operations:

1. Planning Department 2, Investment Promotion Department 3, Customer Service Department 4, ** Department You need to do at least the following things.

1. A good investment promotion (or a single page with strong logic and prominent explosion points) 2. A good return visit and communication skills standard and change mechanism 3. A good conference presentation document and a few good lecturers and hosts 4. A strong investment promotion team to ensure the signing rate.

Of course, if you're going to do it for the long term, the operations department is very critical. In particular, the data part is not only conducive to the later work, but also can provide great confidence for investment promotion. Hope you can do well. Exchanges are also welcome. I am a marketing consultant at Xi'an Dacheng Agency.

That's it.

I also go up a lot to see hehe.

What is the main purpose of network promotion and operation, what is the operation of, and the content of network operation.

What is network operation, how to do network operation well, and where should you start if you want to learn network operation well?

What literacy or knowledge do you need to have to do Internet product operation?

The important terms of Internet operation network marketing mainly refer to the network marketing system, which is related to the promotion of the work, mainly including the target user line research, update and content, network marketing planning, promotion and traffic monitoring, analysis, summary and other content, and its important maintenance and promotion.

**Core function and auxiliary function, user experience, loyal users, data statistics, traffic conversion, line interaction, etc.**Operation key points**Promotion means include external link optimization, search engine optimization, blog marketing, email marketing, advertorial marketing and other five mainstream promotion segments and ten kinds of promotion.

1.What should be planned accordingly before the project is not online?

2.In the early stage of the new project line, what is the use of limited funds to promote the efficiency of the first rapid gathering?

3.**The more functional** core function and auxiliary function are appropriately reflected? Let the accessibility function grab the core function of the line of sight?

4.How do you create a user experience? Let users spread the word of mouth, so that the first can quickly reach the commercial scale point?

5.How to build the best online relationship? What is the best data co-ordination?

6.Traffic interruption and revenue increase? How to increase the traffic conversion rate and increase the traffic value coefficient?

7.**Line can make a profit, look broken**Can you make money?

8.Do you want to keep the best to remain competitive?

9.Build a combat effectiveness team to ensure that the collaborative relationship between the operation department and the technical development department is 1+1>3?

10.**What are the principles of operational power? What are the operating elements?

1. There is no shortage of products on the Internet, only good products

How we make our products stand out in millions of applications. Becoming the best product to be used by users is a very, very big issue, so I say that it is easy to make the Internet, but it is super difficult to do it well. How do we do the Internet well?

It includes the analysis of user needs, as well as the design and operation of products.

2How do I operate a product that will be on the market in 4 years?

Today, I will share with you how to do a good job in product operation from the perspective of operation and operation cycle.

The above is the main operation strategy of our first year, we saw that we obtained the first batch of seed users, and then achieved the explosive growth of seed users, the precipitation of seed users, this year's time is an important period of operation for Ku6.com from a new product to become an important competitor in the industry.

3. 3 important cycles of product operation

1. The seed stage is the stage where the first batch of users are formed after the new product is launched;

2. Explosive period: It is the rapid explosive growth of the number of users on this basis after the precipitation of users in the Zhongzi period.

3. The plateau period is when we find that the development of users is slowing down and encountering bottlenecks, or the momentum of our product growth has been very rapid, and we hope to consciously reduce the growth of the product to adjust the rhythm of the product, and we have entered the plateau period.

4. Seed stage

Let's move on to the first cycle: the seed stage.

Our operations revolve around the product, with the goal of acquiring users, and the product is the core of the operation. What we need to pay attention to in our products is MVP, minimizing the viable product. That is, when the first version of our new product is designed, the product in our seed stage must be MVP, as long as our core function is clear, our main process can be opened, and our product is OK.

Remember not to design our products too perfectly, Internet products will never be perfect, they are constantly improved through the use of continuous improvement.

Therefore, in the operation process of the seed stage, our products should be simple, the core functions are clear, and the main process can be launched.

With the product, let's look at the user. For users in the seed stage, we must pay attention to being small and focused. Our principle suggests that smaller is better, smaller and smaller again.

We define it as a fan user group, the user group that needs our products the most and is most sensitive to core functions. When we found that we had made the definition of the seed user base smaller, we naturally found these user groups, and we knew how to operate and acquire these user groups, so the definition of the user group was very important.