The old domestic goods pull back to blow the cottage wind , can t the pull back be yourself?

Pull Back is a well-known sneaker brand。It has a very long history of development, and the process of development is also very tortuous. There are many popular brands from abroad in the market, such as AJ, Adidas, Nike, etc., which firmly attract a lot of consumers.

This makes the situation of Huili even more difficult, and now the Huili brand is also actively launching products that are in line with fashion trends.

There are a lot of copycat pull-back sneakers on the market now. I don't know why people seem to buy the copycat version of the product, probably because its ** is cheaper than the genuine sneakers, and there may be many people who do not have a special understanding of the brand Huili, thinking that they have bought it**, but it is actually a copycat. In the face of this rampant piracy, Hui Li also adopted the law to protect its legitimate rights and interests.

In recent years, there has been a lot of news about the popularity of the pullback and the popularity of being rubbed. For a brand, it should be sad that people are known not because of the products they have launched, but because they are known by many infringements and infringements. The Huili brand itself is not accepted by many young consumers, and if it continues to be unable to get out of these news that has nothing to do with the product, it may soon be eliminated by history.

Hui Li should focus on its own brand research and development. We all know that there is no problem with the quality of pull-back canvas shoes, but the reason why they are not accepted by many young people is mainly because they do not meet the aesthetic needs of young people today. A lot of pullback canvas shoes are still monotonous colors such as white and red or blue, on the other hand, foreign fashion brands like AJ brands, it has launched a lot of styles, and there are many series of collectible value, which is worth learning and learning from.

Personally, I feel that Hui Li still has to do his own, and there will definitely be similarities in terms of modeling, and it is not considered plagiarism.

The reason why they will plagiarize other people's designs is also because Hui Li has no intentions in this aspect of design, and Hui Li has to put more thought into design if he wants to make his own brand.

Pullback shoes are also groping for their own style, so there may be copycat rumors, and I believe that pullback will get better and better.

If there are fewer styles of shoes, customers will not pay, so this is a manifestation of keeping pace with the times, which is very good, and there are still classic styles.

There is no factory anymore for Pullback. It's all OEM. Hui Li is just authorized, let others produce, and he will rely on the authorization fee to calculate the money. Like the Antarctic people, those are all the same.

Huili is at its peak very early, and in recent years, the retro style has prevailed, and it has been brought to the fire, and the plagiarism incident has intensified.

The news of plagiarism was exposed before the pullback, which is undoubtedly a heavy blow to the old brand, if you want to do a good job of the old brand, you still have to innovate independently.

It is still relatively difficult to survive in the competition, so it is still necessary to carry out reforms, but this reform does not seem to have found its place.

The most important point is because. Hui Li is a state-owned enterprise. It is a socialist state-owned enterprise that is very, very much in line with China's national conditions.

State-owned enterprises are okay with poor efficiency, it's okay with poor innovation, and under normal circumstances, they will never go out of business because the state will support them. As the saying goes, without competition, there can be no progress and innovation. You can also think about why the military boots of the US troops are so advanced China has been the same camouflage broken shoes for decades.

Because American companies need to attract the military with good products. China's direct state contracting is irrelevant.

Unconsciously, Hui Li, together with domestic products such as "Lao Gan Ma" and "Dabao", has become a popular product chased by foreign consumers! In 2008, Orlando Bloom, who played the role of the elf prince in "The Lord of the Rings", became popular all over the world, and many Hollywood stars wore pull-back shoes all over the world, and since then, many Hollywood stars have worn pull-backs. The French edition of ELLE magazine has reported:

This is definitely a challenge to Converse's fashion dominance in the minds of young people. ”

At the same time, the east wind of the Beijing Olympics also "blew" for the pullback, Mongolia**, the Belgian crown prince, the Danish deputy prime minister and other foreign dignitaries to buy pullback shoes! During the 2010 Shanghai World Expo, Huili hand-painted shoes entered the World Expo for display, attracting nearly 800 franchisees to negotiate with Huili to join cooperation!