How to do online marketing and how to find customers

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Summary. Dear, hello, how to find customer resources through online sales, you can use the following channels: first, through the company's information platform for industry screening, such as through the enterprise check, Tianyancha, Qixinbao, etc.

Of course, this method is relatively backward, and it is easy to be thought of as advertising and promotion, and then hang up, and the conversion efficiency is low. Second, through the third-party B2B platform to obtain customer resources in a targeted manner, for example, through the industry platform**, or through Alibaba Chengxintong, etc., to enter the other party's store, understand the specific situation of the other party, communicate with the other party through **, and also contact. Third, the form of self-built ** or platform active customer acquisition through their own business ** or platform, fully display their own advantages and customer pain points, form a good marketing conversion page, and then promote through search engines, so that real customers take the initiative to find the door, this is a relatively good way to get customers, but it requires some capital investment.

Fourth, through self-leading channels, customer acquisition, through a variety of self-promotion, such as Baijiahao, Toutiao, ***, etc., to publish their own business information, and take the initiative to obtain effective customer visits. Fifth, to acquire customers through short-term traffic, through various short-term platforms or live broadcast platforms, to promote their own products or businesses, and to obtain potential customers, it is necessary to continue to adhere to operations.

Dear, hello, how to find customer resources through online sales, you can use the following channels: first, through the company information platform for industry screening, such as through the enterprise check, Tianyan check, Qixinbao, etc. Of course, this method is relatively backward, and it is easy to be thought of as advertising and promotion, and then hang up, and the conversion efficiency is low.

Second, through the third-party B2B platform to obtain customer resources in a targeted manner, for example, through the industry platform**, or through Ali Fiber, Baba, Chengchengtong, etc., to understand the specific situation of the other party, you can communicate with the other party, and you can also contact. Third, the form of self-built ** or platform active customer acquisition through their own business ** or platform, fully display their own advantages and customer pain points, form a good marketing conversion page, and then promote through search engines, so that real customers take the initiative to find the door, this is a relatively good way to get customers, but it requires some capital investment. Fourth, through self-leading channels, customer acquisition, through a variety of self-promotion, such as Baijiahao, Toutiao, ***, etc., to publish their own business information, and take the initiative to obtain effective customer visits.

Related extension: online sales is based on traditional transactions, there is a sale to form sales, the state wide use of the Internet for a variety of sales activities, the use of network platform carriers, dependent on network marketing, traditional logistics, etc. to achieve the purpose of sales code late.

Sales skills and skills 1: sales is the "master" First of all, you need to be clear about what sales, sales is to let customers always follow your ideas, and constantly affirm a process, that is to say, guide customers to follow you, you as the "master". Top sales must be a process that constantly asks questions and can always control its own pace, even if it can't, it can be quickly reversed.

For example, if you have a baby product, how quickly you can chat with a customer can close a sale. After opening the topic, remember not to talk about the product directly, if you see that your circle of friends has a mother to post your own **, at this time you can go to like, comment, mix a familiar face, and facilitate future chats. Summarize a few questions in the process of communicating with customers.

1. Ask simple questions that are easy for the other party, 2. Ask questions that are easy for the other party to affirm, 3. Ask questions that are easy for the other party to choose. Sales skills and words, absolutely dry goods sales skills and words The first question: If I am making baby products, I ask her how old is the baby?

This is a very simple question, nagging, it shouldn't be difficult, and then you carefully collect intelligence information and record it. Q2: Do you want to choose a healthy product for your baby?

The other party is yes, not to say no. Third question: Are you ZFB or, do you want one set or two?

These are all two-choice questions, so it's not hard to choose. We often meet a lot of customers who come up and ask, how much does your product cost? At this time, if you talk to her directly, it is likely to form a mindset, too expensive, can it be cheaper, is there a discount or the like, and then the customer asks a lot of questions, and in the end it may not be a deal, because the customer has become the "master".

But what if a customer asks us? There will definitely be encounters, so we will first go to the guide, and here continue with the example of baby products. Do you want to buy our xx products from the Imperial Palace?

How old is your baby? Have you ever bought a similar product before? The sales process must be done with rhetorical questions.

If you don't ask people, how do you know the needs of the other party, and use rhetorical questions to ask the needs of the other party, what brand have you used before? Did you encounter any obvious and hidden problems before the demolition? Then, the other party can follow your train of thought and solve a series of her problems, and the possibility of closing the deal is greatly increased.

Ways to find customers in online sales:

1. Hit as many ** as you can. Before looking for customers, never forget to take the time to define your target market accurately, so that the person you communicate with in ** will be the person in the market who is most likely to become your customer, play as many as you can, and play more than less.

2. Be brief. It is not possible to sell a complex product or service on **, ** to do a sale should last about 3 minutes, and it should focus on introducing yourself, your product, and get a general idea of the other person's needs in order to give a good reason for the other person to want to spend their precious time talking to you, and most importantly, don't forget to make an appointment to meet the other person.

3. Prepare a list before hitting **. If you don't prepare a list in advance, most of your sales time will have to be spent looking for the names you need, and you'll be constantly busy, always feeling like you're working hard, but not typing a few, so always have a list of people on hand that can last for a month.

4. Focus on work. Take advantage of the marketing experience curve, and as with any repetitive job, the more you repeat that work in adjacent slices of time, the better you become, your second will be better than the first, the third will be better than the second, and so on. In sports, we call it"Gradually get to the best"You'll find that your sales skills don't actually improve as your sales time increases.

5. If the use of traditional sales hours does not work, it is necessary to avoid the peak hours for sales. Typically, people call a sale** between 9 a.m. and 5 p.m. So, you can also set aside an hour a day at this time to do sales.

Summary. 4. Relationship Marketing Law. Through our own existing relationships and customer introductions.

1. Computer network query method. It's the easiest and most efficient way to find your target customers today.

2. Market Research Law. Visit local home appliance stores, building materials supermarkets, building materials markets, and comprehensive stores.

3. Market Consultation Law. This includes the use of professional consulting companies, various professional exhibitions, exchange meetings, etc.

4. Relationship Marketing Law. Through our own existing relationships and customer introductions.

There are four ways to do this.