What are the advantages of using scenic mini programs in scenic spots?

1. Acquire a large number of users.

The biggest attraction of the mini program for scenic spots is that it can be attached to WeChat and be used frequently, using 64 entrances to obtain more customers. Nowadays, as people continue to increase the time spent on WeChat, the stickiness is extremely high, which naturally drives the use of Mini Programs.

2. It is more convenient to disseminate.

Tourism itself also has strong social and content attributes, and people will have the urge to share whenever they find something interesting. The Mini Program itself has the foundation for spreading in the WeChat ecosystem, and can be shared with a certain person or a certain group, which not only reduces the cost of promotion, but also increases user enthusiasm and brand promotion.

3. Realize online and offline connection.

At present, the tourism applet has covered the entire process before, during and after the trip, which can fully meet the various needs of users for travel, and the applet has covered the entire tourism industry chain, and the use of the applet in scenic spots has the following advantages:

1. Connect online and offline.

Online tourists can purchase tickets on the Situ mini program and use them offline, which greatly saves the manpower of the scenic spot and improves efficiency.

2. Acquire users through Mini Programs.

3. Scenic communication service platform.

The scenic spot can use the scenic guide, voice explanation, and real-time status of the scenic spot in the applet, which greatly improves the experience of tourists and improves the service of the scenic spot to a higher level, and the applet can be used and go, which is also more convenient for tourists.

Now the mini program is widely used in the scenic spot, whether it is to buy tickets, or make an appointment to enter the park, or to purchase secondary consumption products, it can be realized in the scenic spot mini program, providing great convenience for tourists.

In addition to being beneficial to tourists, the mini program also has many benefits for the operation and management of scenic spots.

What problems can the development of scenic spot applets solve in tourist attractions?

Solve at least 8 aspects of the problem:

1. Solve the problems of crowding and low efficiency in peak season.

As soon as the scenic spot arrives in the tourist season, there are often long queues and crowded links of ticket purchase, ticket collection and admission to the park. Use the scenic spot applet to realize online ticket purchase, electronic verification, and off-peak admission to the park, effectively solving the problem.

2. Solve the problem of untimely reception of tourist feedback.

3. Solve the problem of few self-owned channels and weak marketing ability in scenic spots.

The mini program is the scenic spot's own direct sales channel, and it has a wealth of marketing gameplay and marketing data analysis functions to help improve the operation effect of the scenic spot.

4. Solve the problems of difficulty in obtaining customers and high cost of customer acquisition.

5. Solve the problem of weak word-of-mouth marketing and brand communication ability of scenic spots.

6. Establish the best to solve the problem of low secondary consumption income.

In the small program of the scenic spot, you can establish **, ** accommodation, catering, tourism specialties, scenic cultural and creative products, surrounding tourism routes and other products in the park to achieve multi-format sales and increase the secondary consumption income of the scenic spot.

7. Solve the problem that tourists' travel experience is not high and they are overlooked.

8. Improve the degree of intelligent construction of scenic spots.

A lot of data can be collected from the applet, such as user behavior data, product sales data, age distribution, per capita consumption, suggestions and guessing data of tourists, and these data can support the intelligent management + system operation strategy of scenic spots and improve the degree of intelligent construction of scenic spots.

In general, there are many benefits to developing a mini-program for tourist attractions, and scenic spots that have not yet made a mini-program can consider developing it as soon as possible.

There are many application scenarios for travel mini programs.

Take Situ's travel applet as an example, it can be applied to the following scenarios:

Travel e-commerce. Hotel reservations.

Entrance fees to scenic spots. Rent a car charter.

Help merchants to carry out travel car rental, car rental, self-driving rental and other businesses through small programs.

Outdoor activities. 6.Release of Information.

Scenic spots can establish their own platform information through the applet, release scenic spot information, tourism guides, tourism activities, etc., so that tourists can participate.

6 advantages of developing tourism mini programs:

2. The speed is fast and does not occupy memory, because the front-end of the applet is stored on the WeChat server and stored in Tencent Cloud, so it does not need to be loaded, it is opened directly, and the speed is relatively fast. And it doesn't take up your phone's memory yet.

3. Security, stability, and strong confidentialityIn fact, the Mini Program is similar to the Apple Store, which first needs to be reviewed before it can be released. Secondly, the Mini Program communication adopts https access, SSL encrypted communication, and the Mini Program style** is encapsulated in the WeChat Mini Program, so the security is higher and more stable.

4. Rich functions, rich scenes, you can call more mobile phone system functions than H5 for development, such as GPS positioning, recording, video uploading, adding, etc., which can develop richer use scenarios.

5. The same function with low development cost and easy maintenance is estimated to cost hundreds of thousands or even hundreds of thousands to make an app, and the development of a small program can be done for a few thousand yuan. It is also relatively simple and convenient to maintain.

6. There are many open entrances for nearby positioning and entrances, in addition to common entrances such as scanning codes, sending friends, searching, and nearby, they can also be associated with ***, **article embedded, *** menu links, etc.

Advantages of travel mini programs.

First, the traffic is huge, traffic is always the essence of business, there are a large number of user groups in WeChat, everyone has their own WeChat, and all-weather **, then the traffic of WeChat Mini Program can also be imagined.

Second, the function is open, and the WeChat mini program officially gives more open functions. We can complete a lot of APP design is more complex functions, this is also a benefit given by WeChat, for many developers no longer have to do two sets of APP, Apple system to write a set, Android also needs to write a set of programs, now make a WeChat applet.

Third, resource support, the development of WeChat Mini Programs will be supported by various resources. Now we see that WeChat Mini Programs are mainly combined with WeChat, and may be combined with more platforms in the future, and the functional interfaces of application design will be more diversified, and many interface functions will be more standardized, which will reduce the development cost for enterprise development.

The development of the travel mini program has the following advantages:

The biggest attraction of mini programs for travel agencies is that the travel software that was used infrequently in the past can be attached to WeChat, which is used frequently, and then you can grasp the traffic entrance of the source of tourists. According to the official report of WeChat, in December 2016, WeChat had a total of 100 million users worldwide. The most striking thing is the usage time, with 50% of users using WeChat for more than 90 minutes a day.

WeChat has opened the function of "nearby mini programs", which is that when users use the mini program, the page will automatically display the nearby small programs, which means that traditional travel agency stores can use this function to appear more in front of users, which to a large extent makes the spread of travel agencies easier, so that offline stores and online are perfectly combined.

Tourism itself also has strong social and content attributes, and people will have the urge to share every time they find a good hotel or food. The Mini Program itself has the foundation for spreading in the WeChat ecosystem, and can be shared with a certain person or a certain group, which will greatly reduce the cost of word-of-mouth communication and increase user enthusiasm and brand promotion.

Good user experience Take the small program based on tourist routes as an example, it has the advantages of small and beautiful - small, does not occupy memory, does not need to install, can be used anytime and anywhere, and does not cost traffic; Fast, small memory, page jump speed block, better experience than APP. From this point of view, the mini program in the tourism industry does meet the characteristics of the mini program, fast, light, users run out of left, there is no redundant advertising push, there is no complex function, for tourists who travel 1-2 times a year, WeChat mini program is very suitable for this demand.

Within WeChat, the content is easy to disseminate Within WeChat, the content is very easy to disseminate. The travel industry itself has strong social and content attributes. Many times, when tourists see a deeply touching travelogue and find a ** air ticket, they will have the urge to share it.

Nowadays, the trend of customized development of tourism mini programs in the tourism industry is getting better and better, and many related enterprises in the tourism industry have also begun to start or seek third-party development companies to customize and develop tourism mini programs.

After all, the mini program is based on WeChat, and it can be said that it comes with a traffic population of nearly 1 billion. And the development cost will be much lower than a native app, and the development difficulty is not so great, but it can achieve almost the same effect as the native app. , and the conversion rate is very high - higher than PC, H5 and other channels, slightly worse than the client, indicating that users who find Mini Programs really have demand.

With the continuous development of China's tourism industry, the tourism market continues to develop in the direction of individual tourists and leisure, and tourists' demand for tourism information has grown explosively, and smart tourism has come into being.

At present, the common tour guide applets on the market are roughly divided into two categories: one only provides recorded audio explanations of Chinese scenic spots, such as Dajieshi, pocket guides, etc.; The other category adds practical functions such as foreign language translation, currency exchange, ticket sales and location sharing, such as donkey trail tour guide, chain view, and all the way to enjoy travel.

Although some tour guide service applets are constantly updated in terms of functions, the pre-recorded audio tour guide explanations are single and boring, lacking interest and emotion, and cannot meet the consumption needs of tourists. Based on this, this paper analyzes tourists' consumption intentions and influencing factors of the cloud tour guide applet through a questionnaire survey, and puts forward suggestions for the development of a cloud tour guide applet app with humanized and real-time tour guide explanation and interactive functions, in order to better meet the "personalized and convenient" consumption experience of tourists.

Through the survey, it is found that the main target groups for the development of the Mini Program Cloud Tour Guide APP are the "post-80s" and "post-90s" groups, whose travel frequency is relatively high, and nearly 80% of them choose to travel independently, and the personalized and diversified tourism needs are significant. This group has a strong demand for cloud tour guide apps and has a huge market development space. They have high expectations for the quality of tour guides, travel experience sharing and explanations.

In the process of developing the cloud tour guide applet, we should first design a UI interface that conforms to modern aesthetics and has unique features of the applet, and draw on the basic part of the existing tour guide app in the market to improve the relevant functions, such as the link and update of major maps, the promotion of local attractions and special products, and online dating through the applet. Then focus on the feature of the Companion Cloud Tour Guide applet APP - voice call.

First: voice collection. Voice capture refers to the collection of audio data from a microphone so that sound samples can be converted into digital signals. It involves a number of important parameters: sampling frequency, number of sampling bits and number of channels.

Second: coding. In a real-world voice call application, coding is essential. At present, such as ILBC, AAC, SPEEX, etc., these are commonly used speech coding technologies.

Third: network transmission. Once an audio frame is encoded, it can be sent over the network to the other party on the call. For voice conversation applications, low latency and smoothness are very important, which requires our network transmission to be smooth.

Secondly, strengthen the selection, training and management of ** cloud tour guides. The companion cloud tour guide applet app will set up hierarchical tour guide management, set up a ** cloud tour guide level exam, select gold medal tour guides and hire them to conduct level training for platform tour guides. Set up explanation service evaluation and comprehensive evaluation.

Finally, strengthen marketing. Publicize through the online platform, hire Internet celebrities to conduct product evaluations, share the experience of using the cloud tour guide applet, and promote products. Conduct rigorous statistics and correlation analysis on a series of expenses and markets such as development costs, and formulate reasonable strategies and plans.

1. Advantages from the perspective of C-end users: Travel applets do not need to be installed, saving mobile phone space, using them as they go, and leaving when they run out

Imagine that as a C-end user, if you go to the scenic spot to play, you still need the best app to enter the scenic spot, will you be crazy? This is the application scenario of the tourism applet, open WeChat, scan the code to jump to the applet, and directly place an order to buy into the scenic spot. Convenient and easy to use.

Second, the advantage of the merchant's perspective: more cost-effective

1.The traffic entrance is large, and the customer acquisition channel is increased.

Mini Programs are backed by platforms such as WeChat and Douyin, which have large traffic entrances, and with the help of the traffic of these platforms and the support policies of large manufacturers for Mini Programs, it is to reduce the difficulty of customer acquisition for merchants, for example, the "Nearby Mini Program" function in WeChat is a channel to increase customer acquisition, which is much easier than offline single page publicity.

2.Standardize products and reduce costs.

Now for different industries, there are different standardized applet products, that is, in order to solve the pain points of the industry, the applet technology has developed mature applet products, and at the same time, in order to reduce the cost of merchants, it can be said that it is a batch sale of applet products, so as long as you find the right service provider, for merchants, you can buy a product that does not need to wait, and you can use it to reduce the cost of development time.

3.Operational services are more secure.

Using directly purchased Mini Program products, the later operation is more secure. If you encounter any problems, you can find a technical provider to solve them, and you can also enjoy follow-up services such as updates. Relatively speaking, this model is more secure and stable.

Even if you operate it yourself, you don't have to worry about system failures and no one is taking care of them. At the same time, you can also build a private domain traffic pool to increase repurchase. Reduce customer acquisition costs.