Find a teacher who can talk about business model innovation, and have better qualifications.

Chung Wai Lun (Hong Kong, China).

Business Model Innovation Mentor.

Expert in enterprise management process control.

Internationally renowned trainer trainer trainer.

Professor, Hong Kong Graduate School of Business Administration.

CMC International Management Consultant.

Director of Chinese Human Resources Development Research Association.

Experienced investor.

Double Bachelor's degree in Economics and Psychology from the University of Hong Kong. For more than 10 years, he has served as a senior executive in the world's largest U.S. financial group. He has received international and systematic management training for a long time and has accumulated rich practical management experience.

In the past 5 years, we have focused on providing professional management consulting services and leadership development for different enterprises in China, helping enterprises optimize management and get out of bottlenecks. At present, he is a perennial management consultant for many well-known enterprises, a distinguished lecturer for MBA and DBA classes at Peking University, Tsinghua University and other universities at home and abroad, and a well-known enterprise management consultant, mainly committed to the research and practice of corporate governance, organization and control process optimization, etc., and is known as the "new generation of corporate physiotherapists".

Professor Zhong is also a senior investor, and cooperates with a number of well-known equity investment institutions at home and abroad to provide capital, management technology, market, talent and other support for enterprises with development potential, promote the upgrading of enterprise industrial structure, enhance the core competitiveness and innovation ability of enterprises, and promote the rapid development of enterprises.

1. The core of business model innovation lies in "breaking stereotypes and bringing forth the new".

3. Technological innovation: technology overwhelms the crowd and does better than others (people have my superiority).

4. Reverse thinking: When others give up, persistence is victory. In extraordinary times, we must dare to think backwards.

5. Learn to give up: When a certain business model becomes the object of imitation by everyone, smart businesses should take the initiative to choose to give up. Any good way and method is limited by time, and can only succeed in stages, not in eternity.

6. Cost control: whether it can create the greatest value with the lowest consumption. The Internet is a "money-burning" industry, and whether enterprises can reduce operating costs and shorten the cycle from loss to profit will be an important aspect of testing the innovation ability of enterprises.

7. Customer excavation: We must carefully tap potential consumer groups!

8. After-sales service:

1.We must always pay attention to the customer's experience and make every effort to improve the defects of the product!

2.After-sales service should reach the level of 100% satisfaction!

9. Product positioning: whether the product is competitive and whether it can help customers quickly realize value added.

10. Model extension: Model extension refers to the integration and penetration of existing business models to form a new business model.

Operating model, profit model, B2B model, B2C model, advertising revenue model, etc.

1. Operating model.

Business administration believes that the most basic and main functions of the business operation model are financial accounting, technology, production and operation, marketing and human resource management. The business activities of the enterprise are a cyclical process of the organic connection of these five functions, and in order to achieve their own business objectives, the enterprise must carry out overall management of the above five functions.

2. Profit model.

Profit model is one of the important research objects of management. The profit model refers to the revenue structure, cost structure and corresponding target profit of the enterprise according to the stakeholders.

3. B2B mode.

B2B business model: refers to one of the areas of a market, which is a business-to-business marketing relationship. E-commerce is a concrete and primary manifestation of modern B2B marketing.

It will be the enterprise intranet, through B2B** close integration with customers, through the rapid response of the network, to provide customers with better services, so as to promote the development of enterprises.

4. B2C mode.

B to C stands for B2C (Business to Customer). B of B2C is business, which means enterprise, 2 is the homonym of to, and C is customer, which means consumer, which is one of the categories of e-commerce according to transaction objects, that is, the form of e-commerce that represents business to consumer.

5. Advertising revenue model.

Business model: There are various transaction relationships and connection methods between enterprises, between departments, and even with customers, and between channels, which are called business models.

Business model is a very broad concept, and there are many things related to business model, including operation model, profit model, B2B model, B2C model, "mouse plus cement" model, advertising revenue model, etc. A business model is a simplified business logic.

To tell you in the most straightforward words: the business model is what way or way the company makes money? In short, beverage companies make money by selling beverages; Courier companies make money by delivering couriers; Web companies make money through click-through rates; Telecom companies make money by collecting phone bills; Supermarkets make money through platforms and warehousing, and so on.

As long as there is a place to make money, there is a business model.

Business models can be divided into two broad categories.

1. Operational business model.

Focus on solving the interaction between enterprises and the environment, including the interaction with the industrial value chain. The operational business model creates the core strengths, capabilities, relationships and knowledge of the enterprise, and mainly includes the main contents of the following aspects.

Industrial value chain positioning: what kind of industrial chain is the enterprise in, what position is it in this chain, and how the enterprise should be positioned in combination with its own resource conditions and development strategy.

Profit model design (income **, income distribution): what are the forms of income obtained by enterprises, in what form and proportion of these incomes are distributed in the industrial chain, and whether enterprises have the right to speak on this distribution.

2. Strategic business model.

Strategic business models extend and leverage operational business models. It should be said that the strategic business model involves all aspects of the production and operation of the enterprise.

business model; What kind of value and benefits does the business provide to customers, including brand, product, etc.

channel model; How to deliver business and value to customers, including channel multiplication, channel concentration and compression, etc.

organizational model; How to establish advanced management control models, such as establishing a customer-facing organizational structure, building a digital organization through enterprise information systems, etc.

The business model is a recombination of value chain, business chain, capital chain and information chain. In order to gain competitive advantage and maximize the value of the enterprise.

From the value chain, there are mainly these types:

1 Platform-based business model.

2 Entry-based business model.

3 Prosumer business model.

4 batches of zero-commercial business models.

5 Service-oriented business model.

6 Cash-flow-based business model.

Are you also working on this, we might be able to have an exchange. I think the business model is a process of commercialization. The earliest definition of BM in the literature I've seen is how to do business.

In fact, it is how to do business, how to buy and sell. In my opinion, it is a process of commercializing a product or service, which is accompanied by three modules: value creation, value delivery, and profit acquisition.

Teacher Tan Xiaofang talked about business models including: Core competence and sustainable competitiveness Business model includes: customer value, business scope, income** related activities, core competence and sustainable competitiveness.

Generally speaking, the business model of the service industry is more complex than that of the manufacturing and retail industries. The oldest and most basic business model is the "shopkeeper model", which is to open a store and display its products or services in a place with a potential consumer base.

A business model is a description of how an organization performs its functions and a summary of its main activities. It defines a company's customers, products, and services. It also provides information on how the company is organized and how it generates revenue and profits.

The business model, together with the (company) strategy, dominates the company's major decisions. The business model also describes the company's products, services, customer markets, and business processes.

Today, most business models rely on technology. Entrepreneurs on the Internet have invented many new business models that are completely dependent on existing and emerging technologies. With technology, businesses can reach more consumers with minimal effort.

With the progress of the times, the business model has become more and more sophisticated. The "bait and hook" mode – also known as the "razor and blades" mode or the "tied products" mode – emerged in the early twentieth century. In this model, the **** of the basic product is extremely low and is usually in a state of loss; The consumables or services associated with them are very expensive.

For example, razors (bait) and blades (hooks), mobile phones (bait) and airtime (hooks), printers (bait) and ink cartridges (hooks), cameras (bait) and ** (hooks), and so on. Another interesting variation of this model is that software developers give away their text readers for free, but the price of their text readers is a few hundred dollars.

In the 50s, new business models were created by McDonald's and Toyota;The innovators of the '60s were Wal-Mart and hypermarkets (supermarkets and warehouse-style sales in one); In the 70s, new business models appeared in FedEx Express and Toys R US toy stores; In the 80s, it was Blockbuster, Home Depot, Intel and Dell; In the '90s, it was Southwest Airlines, Netflix, eBay, and Starbucks. And an unwell-thought-out business model is a serious problem for many dot-coms.

The logic should be thorough, the analysis of market demand should be in place, the business model should be feasible, and the development expectations should be reasonable and achievable. All in all, it is necessary to be realistic, innovative, and have opportunities for development.

On January 1, 2000, the company's founders, Robin Li and Xu Yong, returned to China from Silicon Valley with $1.2 million in venture capital and founded the company. At the beginning of its establishment, it positioned itself as a Chinese search engine for Chinese, and was willing to make unremitting efforts to achieve this goal.

In May 2000, it provided search technology services for the first time for the portal** - Silicon Valley Power, and then quickly occupied the Chinese search engine market and became the most important search technology provider. In August 2001, the beta version of the search engine was released, shifting from back-end services to independent search services, and the first PPC business model in China, and the Baidu search engine was officially released on October 22, 2001.

On August 5, 2005, it was listed on the NASDAQ in the United States, becoming the most eye-catching listed company in the global capital market in 2005, thus entering a new stage of development.

User Service Over the past 6 years, we have been tirelessly pursuing technological innovation, relying on broad and profound Chinese wisdom, and is committed to providing users with "simple and reliable" Internet search services.

Respond to hundreds of millions of search requests from 138 countries every day. Users can find relevant search results in an instant through the homepage, which come from a database of more than 1 billion Chinese web pages, and the number of these web pages is growing at a rate of tens of millions every day.

At the same time, users don't have to visit the homepage to search for information. More than 30,000 search affiliates combine search with their own ** in various ways, so that users can search at any time on the Internet. It also provides WAP and PDA search services, which allow users to search through wireless platforms such as mobile phones or PDAs, even if they do not have a PC nearby.

It has been committed to listening, excavating and meeting the needs of Chinese netizens, adhering to the concept of "user experience first", in addition to web search, it also provides diversified search services such as ***, documents, maps, teases, film and television, etc., and takes the lead in creating a search community represented by Tieba and Know, integrating the wisdom in the minds of countless netizens into search. "Down" has become the new verb for people to search.

Customer Service It also provides software, PPC, and contextual advertising services to businesses of all kinds. Each month, more than 5,000 businesses are using opportunities, 50,000 are using PPC services, and more than 300 large enterprises are using sponsored ads services.

We will not be satisfied with this, and the innovation of technology will never end. We will continue to focus on Internet search engines, and make people's lives better through unswerving efforts with advanced search technology and high-quality services.