How to choose products for small and medium sized sellers on Amazon, Amazon recommends products

How to select products and Amazon selection skills are as follows: 1. Market-oriented method: such as the best sellers two-stage selection method, such as the high-quality store hybrid replication method, etc., these are good selection methods, you can quickly select products that have been tested by the market.

Compared with the seller's familiarity with the market, many industry merchants are not inferior to the product and market familiarity, so, as a seller, it is very necessary for us to communicate more with the first business, and ask more from the first businessman. 4. Brush single group selection method: whether it is Facebook brush single group...

You can refer to the following points to do a good job of product selection:

1) The profit is relatively high (at least 50% of the profit);

2) Small size and light weight (the weight of a single product after packaging is less than 2kg);

3) Simple and easy to operate (try not to sell products with many functions and complex operations, otherwise it will increase a lot of customer service work);

4) There is almost no after-sales repair (not easy to damage, relatively durable products);

5) Exquisite and fashionable packaging (such as exquisite gift cards in the box, write some words of thanks or send coupons, plus the company's brand and official website and other information, foreigners eat this set);

6) Design your own brand (to prevent the product from being infringed or co-sold after it sells well; European and American buyers prefer branded products, and at the same time avoid falling into the ** war);

7) At the beginning, you can choose to use cheap, low-repair rate, and hot-selling products in the market to create explosive models, even if you lose a little, as a paid promotion, attract buyer traffic and improve the rating of the seller's account.

At the same time, it is necessary to launch high-profit flagship products in a timely manner to make profits.

You can also pay attention to some selection platforms, "pumpkin warehouse", and it's not bad to make a reference.

There are thousands of ways to select products, and the way of selecting products may be different for each big seller, but the ideas are basically the same. Today, let's talk about the most common selection methods of Amazon's best-selling sellers, and Purple Bird Browser provides you with reference.

1.The selection method of the site list.

The selection of products on any platform is inseparable from the data on the platform, after all, the products will eventually be put on the platform to sell, so the list provided by the Amazon front desk has important reference value.

The lists that sellers often pay attention to include Best Seller, New Release, Movers & Shakers, and Most

Wished for, gift ideas, generally speaking, the data of the two lists of best seller and new release are more indicative.

If you find that a product in the top 100 appears multiple times in a category under New Release, then this product is likely to be a hit that other sellers have focused all their efforts on.

2.Competitive monitoring and selection method.

This method is more practical for sellers who often want to select products, that is, to find competitors first, and then monitor their stores, and now big data selection has the function of seller insight, and it has become more convenient to analyze and monitor competitors.

1. Product selection experience 1: Don't blindly select products.

To make a product, don't blindly go to Amazon to see, don't blindly look at some categories, first locate yourself what kind of volume your product is (consider the outer packaging). You can first make a ** volume requirement, for example, the side length should be less than 18 inches, which is about 48 cm. If you want to narrow down the range a little more, it is best to have a side length of less than 38 cm, and you have to determine this yourself.

This indicator should be taken into account at the beginning, because this size is closely related to the cost of FBA.

2. Product selection experience 2: the weight of the product.

Generally, the weight of the selected product is considered to be within five pounds, about two kilograms, and if it is lighter, it is within three pounds, about kilograms. Next, I will select the products according to the determined volume and weight range, so that it does not lead to more and more products. Keep in mind that the selection is too wide and it is difficult to determine the selection.

3. Product selection experience three: product pricing.

This pricing refers to how many American knives I want to sell, like I have a very clear goal in my heart, that is, we must make a high customer unit price, this product is not necessarily a high profit, but it must be a product with a high customer unit price. For all products on sale, the profit percentage is generally relatively fixed, the absolute value of the profit of the product is low, and the absolute profit of the product is high. **In terms of two levels, the first is between $50 and $70, and the second is between $70 and $150.

18amz cross-border thinks that if the ** is higher, I may not choose to do it. There is an advantage to the low ** of the first gear, this is a range of impulse purchases, what does it mean, for example, buying our product will not consider too many horizontal things, such as the number of reviews, good reviews, bad reviews, **, **, etc.

4. Product selection experience four: the minefield of products.

What is a minefield of products? This includes a lot of content, first of all, for example, is there an obvious seasonal fluctuation in the sales of the product? If there were significant seasonal fluctuations, I wouldn't have considered this product.

Second, there are not many links in the production process, or there may be some risk of damage during transportation or delivery. The third is that if the customer does not know how to use it without reading the product manual, I will directly exclude it. The fourth is whether this product can solve the user's pain points, the problems that similar products can't solve, and the user's pain points can be found from the first?

The first choice is, of course, review.

Amazon's product selection is actually very difficult, but for those who know, it is still very simple. First of all, throw away all the category guesses that can't be done, include Zhaoshi, and then talk about the categories that can be done, conduct overall data analysis, and then select products.

Product selection is the first step for us to do a good job in the store, and if we want the store to do better, then we need the post-maintenance and optimization of the product. Only operational technology can make profits flow.