How to increase the popularity of hot pot chains, what are the tips

Promotions are held.

Before the official opening of the hot pot restaurant, a certain number of tasting activities can be launched, and the pricing of the tasting activities can be carried out according to the cost price, and its purpose is mainly to obtain the original feedback of users on the taste, so that before the official opening, the problems of customer feedback can be adjusted in time, and the number of negative evaluations of customers after the official opening can be reduced, and the influence range of negative evaluations can be minimized.

After the official opening, a certain discount will be launched for the opening of the event, which can be set to 7-15 days. The specific information of this activity should be known to the residents and guests around the store through publicity or advertising before the opening, so as to maximize the scope of promotion as much as possible to expand the number of consumers.

Strengthen publicity. A hot pot franchise restaurant is often not well known by most people from scratch, so the promotion of hot pot restaurants is the most important thing in the early stage. The promotion of hot pot restaurants should be carried out at least half a month before the opening of the restaurant.

The traditional method can be carried out by distributing leaflets, delineating the scope of publicity in advance, roughly estimating the number of people in this range, so as to determine the number of leaflets printed in advance, and avoid printing too many or printing too much to produce waste. After that, leaflets are sent to passers-by in batches within the scope of the need for publicity.

One of the more important points in the catering industry is the taste, a good taste, in order to retain more customers, according to their own objective situation, to develop in line with the local market environment of the opening of the publicity strategy, if the hot pot restaurant just opened, do not do a good job of publicity, directly affect the business situation of the store. Therefore, before opening, we must do a good job in publicity and use our own resources in various aspects, so as to collect more popularity. You can also do some tasting activities, buy as much as you want, or give as many as you want, or ** dishes and other discounts, which will definitely attract more customers.

In the catering industry, taste is king! Your hot pot restaurant tastes good and has characteristics, and customers will naturally come to the door! However, it is still necessary to customize some marketing methods and publicity, such as discounts on some special dishes, how many are given away, ** activities, and discounts on the circle of friends, etc., so that not only can maintain old customers but also attract new customers.

Catering people want to increase customer traffic. The first one is that you first make sure that your taste is better. When the taste is good, there will be more customers.

The second is to be. Do some ** activities. I haven't been to your store.

When you do an event, you will attract it. The third is that the store must be clean and hygienic. Nowadays, many people eat in one environment.

The rest is such as the service attitude, various discounts and so on.

**Activities, word-of-mouth publicity.

First of all, hygiene: "The people take food as the sky, and food is clean first". Door and face hygiene, store hygiene, personal hygiene and grooming of employees, etc., details determine success or failure;

The second taste and portion: since you open a restaurant, of course, you have to give others food, Chinese eat is particular about taste, chef is very important, just like writing an article, a good article must first move yourself, the chef must first move the boss's stomach. Make your own brand.

In addition, the amount is also the top priority, don't pursue profits too much, even if the business is good, you can't miss two pounds, so that customers feel value for money from the dishes and **. As the saying goes: if you give it to the customer, the customer will eat;

The third harmony: to create a harmonious hardware environment and software environment. The so-called hardware environment is to have an environment where everyone who comes in feels comfortable and has the desire to eat.

The so-called soft environment is a number of factors that determine the quality of service, such as: between the boss and the employee, between the employee and the customer, between the employee and the employee, between the operator and the management department, etc.

Harmony makes money; Fourth positioning: Although it is the last one, it should be prioritized. That is, what level of business do you plan to do, whether it is high-end consumption or mass consumption, or low-grade subsistence consumption.

These factors determine the store area, decoration grade, tableware quality, etc., don't be greedy for high, reduce the cost to a minimum.

If you just want to listen to vocal music, then there must be two aspects, the first is to increase the turnover rate and increase popularity, and the other is to increase the consumption of a single table. If you attract people and machines, you can engage in some activities, such as a roulette big ** prize you can buy beer and drinks for a few dollars, which is equivalent to selling at cost price can play a role in promoting sales.

Tips. After the customer eats, the hot pot restaurant can provide some small benefits or discounts to retain customers, so that they become repeat customers, and the closer the coupon can be paid by the customer, the more it can stimulate the customer's motivation to return.

For example, the basic hunger marketing, welfare delivery, consumption reduction, etc., but these tips are all based on the taste of passing. The service should be enthusiastic and intimate, and in the details of the service, it is necessary to grasp the key points, such as a clean dining environment, a good service attitude, etc.

The quality of the dishes should be checked.

Procurement is a key part of controlling costs in hot pot operation, and the freshness of the dishes also determines the quality of the dishes in the entire hot pot restaurant. Doing a good job in procurement has become an important part of hot pot management.

Service is key.

Service level is the key to reflect the image of the entire store, and it is also an effective condition for maintaining customer flow. Good service can leave a deep impression on customers, and the same bad service can also leave a deep impression on customers. Therefore, you must do a good job in service when opening a store.

The first is marketing. You can spend money to buy some traffic for promotion, or find some well-known Internet celebrities to do promotion. The second is preferential activities, such as opening today, all dishes will be discounted by 80% or 90% or something, and then what gifts will be given after consumption.

As a delicacy that can be enjoyed all year round, hot pot has always been favored by consumers in the market. However, when a hot pot restaurant is operating, it is inevitable that business will be bad and the turnover will decline. So, the question is, what can you do as an investor to increase the turnover of a hot pot restaurant?

In fact, as long as investors can master certain methods, it is still very simple to increase the turnover of hot pot restaurants.

1. Create a smile service

Smile has a very magical magic, it is very contagious, the waiter always keeps smiling hot pot restaurant, more can create a relaxed dining atmosphere for customers, and a sincere smile can also promote consumption, the United States "Journal of Applied Social Psychology" published a study found that the waiter smile service will make consumers willing to pay more.

2. Pay attention to the publicity of hot pot restaurants

If the business of the hot pot restaurant is not good after the operation, it is actually because of the publicity problem in many ways. Many young entrepreneurs often think that the hot pot taste of their hot pot restaurant is good, so there will naturally be more consumers, but for the current era of relying on ** publicity. The promotion of the hot pot restaurant is also a very important step, otherwise many people don't know that their hot pot restaurant is delicious, and it is difficult for the hot pot restaurant to be publicized just through such a way as word of mouth.

3. Timely research and development of new products

Each consumer's requirements for food are different, for us, for different consumers, we must fully understand the consumption needs of most consumers, only as many options as possible, in order to attract consumers to consume. Liangmi Blind Eating Hot Pot Subverts the traditional dining model of multiple people eating in one pot at the same time, and innovatively launches a small hot pot eating method of one person and one pot, which is convenient, fast, healthy and hygienic. In line with the consumption needs of the majority of consumer groups, a variety of ** combinations will be your choice, simple, fast and affordable, fully in line with the time requirements of fast-paced life.

4. Increase the freshness of ingredients

The dishes in the hot pot restaurant are all served directly after simple processing, and the ingredients are fresh or not at a glance. In order to make consumers feel the freshness of the ingredients, investors should increase the freshness of the ingredients with the help of some auxiliary materials on the basis of ensuring the safety, health and greenness of the ingredients, such as using more ice cubes or creating a sense of fairy spirit, so that the freshness of the dishes can be visually improved.

I hope that the above methods can bring some help to investors.

Hello, Chaotianmen hot pot will answer for you (below, hand play original, experience talk, please do not copy and paste).

Running a hot pot restaurant is a technical job, and it is difficult for inexperienced people to make a good hot pot restaurant, but Chaotianmen Hotpot believes that there are two core points to open a hot pot restaurant and make it profitable.

One is taste, and the other is business skills and knowledge.

If you carefully analyze and observe, the business is hot and the popular stores, they all have one thing in common, that is, there is a boss who can operate, so business is a technical job, so what if you lack relevant business experience? You can refer to:

1. Strictly implement the brand's business plan

One of the important significance of joining the brand is that the mature experience of the brand (big brand) can be directly used to operate, a time-honored brand, many years of operation experience is not comparable to a small brand, so it also seems that it is quite critical when choosing a brand.

2. Continuous learning in the process of implementation

The hot pot market is constantly changing and developing, as a manager or boss, you need to have a continuous learning mentality, learn skills in daily operations, such as purchase, arrival, locking, customer retention, old customer building, etc., and gradually accumulate your own hot pot restaurant operation experience.

In addition, some people say that joining is not recommendedBecause he doesn't understand the meaning of joining at all (layman), the meaning of joining is that there is the support of the headquarters, the mature operation experience and bottom material technology of the brand, the purpose of opening a store is to open a hot pot restaurant with sustainable profits, if you have insufficient experience in opening a store, the risk of opening a store is very high, you will encounter all kinds of pits, pay all kinds of tuition, or fry yourself, there are ready-made teachings on the Internet, but do you really dare to open a store with the finished products made of these teachings? Let a layman just go and open a store, and then think about it yourself and know the answer.

The above, original, peers please do not copy and paste (otherwise report), such as satisfactory.

First, the heart of the service.

One of the essence of catering is service, service quality is one of the important factors to determine whether it can impress customers, whether it is a new store or an old store, customers enter the store for the second time and for the third time, because customers get excellent service from the store, from the front desk, to the meal, from the soup to the checkout, to give each service link customers excellent service experience, customers can complete the process from one to two ripe, and the number of old customers will naturally increase in the long run.

Second, the taste of hot pot restaurants.

As a kind of food and beverage industry, the hot pot industry emphasizes the taste, and if the taste of the hot pot restaurant is good in this aspect, then the business will naturally be good and the business will be good. The profit will be considerable, so relative to popularity, these problems do not need to be considered, of course, the problem of taste is to ensure the long-term operation of the hot pot restaurant in the case of publicity, and the problem of taste is to ensure the long-term operation of the hot pot restaurant, and publicity is equivalent to a stepping stone, a guide.

3. Decoration design.

Then it is the image design and planning of the characteristic hot pot restaurant. The characteristic hot pot restaurant can work the design of the store emblem, the choice of the theme of the characteristic hot pot restaurant, the decoration style, furniture, layout, color and lighting of the characteristic hot pot restaurant, so as to make it play a leading role.

1. Create a unique flavor of soup.

Based on the most basic original soup, we try to find as many suitable ingredients as possible to blend them, and constantly try to create new flavors that are suitable for the base of the pot, and open up the gap between us and our competitors.

2. Look for special ingredients.

On the premise of understanding the characteristics of all existing soups, we will find and introduce special ingredients suitable for these soups, and create differentiation that does not exist in the industry.

3. Plan a flexible marketing strategy for the off-season.

The peak season of hot pot is in winter and summer, and the low season is in the alternation of the seasons in January. As long as the industry can plan interesting marketing activities in the off-season and package the goods into targets that can attract everyone's attention, they can not only continue the good performance in the peak season, but also take a big step ahead of their peers in the off-season.

Fourth, perfect service.

What are the profit skills of hot pot restaurants? The service process of the hot pot industry takes 1 to 2 times longer than that of ordinary restaurants, and in contrast, perfect service is particularly important.

Advertise. You can do more discounts through ****.

You can also hand out flyers. 100 yuan can be worth 150 yuan. Someone will definitely go.