Why do good brand stores sell and sell at brand prices?

The reason why the brand is called a brand is because he has a process of building, in this process, it takes a huge amount of material resources and manpower to create a brand, of course, the cost of this building process has to be attached to the brand, plus profits, the brand is naturally much higher.

The reason why the stall goods are low is because of the lack of a process of building, the cost is certain, and there is no need for investment in intermediate brand building, so it will naturally be lower. But it doesn't mean that the low quality of the stalls is definitely not good, and some stalls also have a good reputation. When I was in college, I bought a T-shirt at a stall for ten yuan, but it was very comfortable to wear and of good quality, and I was willing to throw it away after wearing it for five or six years.

Many brand stores will make clever use of this when they are operating. I just started selling branded goods and became famous. The quality of the pass, consumers are naturally trustworthy, but such operating profits will not be too high, after all, the cost is also relatively high, so they will collect some of the quality of cheap brands and even stalls to charge at a time, because in the early stage of the operation and ** has established a bond of trust with consumers, the stalls can naturally be confused, in this way, the seller to obtain higher profits at a lower cost, although there is a suspicion of deceiving consumers, but it is also a loophole.

There are also some brand stores that are not doing well, so they will consider changing the brand, reducing the brand, and winning customers with the first battle. It is also a brand replacement, but in this case the profit is lower, after all, the previous benefit is not very good, he must attract customers, so ** is much lower than the original brand **, so as to attract customers.

In the final analysis, brand stores selling land stalls are ultimately deceiving consumers, and should be resolutely cracked down.

From a layman's point of view.

When the brand first started to do, most of the popularity was very low The main thing to do the brand is quality and design, in order to be able to have a certain share of their own brand in the market, compete with other brands, and occupy a certain market rate.

In the brand quality control stage, at the beginning, in order to be able to impress customers, generally I buy a piece of clothing, wear it more often, first, the design of this dress is really decent, second, this dress after many wearing, after finishing it is almost the same as when I first bought it, I would rather spend ** to buy this dress. This brand will also make a good impression on me, and naturally I will be her repeat lesson.

When the brand occupies a certain market, the operator may not focus on the quality of the control, more, how to make the enterprise get more profits, spend more effort on the operation of it, the goal of the enterprise has changed, naturally all together will change.

Last year, during the Chinese New Year, I should buy myself a better dress, I will naturally choose a brand that I am more familiar with, but it is really chilling. It's better to buy it directly on a certain treasure, at least you can feel that you haven't spent so much unjust money.

For the clothes in the current brand store, a dress is not worth her to set like that**, now almost all brand stores are relatively high in decoration, hehe, a piece of clothing** to add a lot of additional**ah, what celebrity endorsement, brand operating expenses, middlemen, employee costs, store rent, water and electricity bills, these are all to be reflected from the clothes, quality can only make people hehe. Enterprises are to make profits, and wool comes from nourishment.

If the brand store really sells the land stall at the brand price, this is a short-sighted behavior in business.

You talk about operation and cost control, but no matter what, the product is the core of the company's survival. When word of mouth comes out, there will naturally be profits. If you are shoddy, lying on the brand and eating the old book, thinking that as long as the brand is played, you can sell the stalls with **, and sooner or later it will be eliminated in the fierce market competition.

You see, Chanel and other world-renowned brands are all in terms of quality for decades to create timeless classics. Just thinking about the store bullying customers and making money, I can't sink my mind and make products well, and it will backfire in the end.

And this also reminds us consumers that we consumers need to be rational when buying goods, don't just recognize the brand, be blinded by the brand, and promote the arrogance of such brands.