The latest VI design direction What is VI design

fyi。We recommend Shanghai Jiexin to you, with their outstanding brand strategy management, and take this as the core command of VI design, not only to help enterprises tailor a strategic VI, but also to help enterprises accumulate brand equity. If you search for it, you can see the company's official website and related information, which has many cases that they have served in depth.

vi design, what exactly is designed?

vi: Visual identity system.

The complete VI construction is composed of the concept system (i.e., corporate philosophy, culture, values, vision, etc.) and the visual system (i.e., logo, standard word, standard color, basic application part).

It is the process of externalizing the expression of corporate philosophy and culture.

The design of VI is divided into the basic part and the application part.

Basic part: standard logo, standard word, standard color, standard graphics.

Applications: office applications, transportation applications, clothing applications, environmental applications, etc.

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VI full name VisualIdentity, that is, brand VI visual design, is an important part of the corporate brand or product VI image design. The most important VI design service is to help companies create, reinvent, maintain and improve their brands. Most companies will choose the slim VI design services including VI visual design, logo graphic design, brand design, brand positioning planning, etc.

Zhonghui Design (professional VI design company):

VI design refers to visual identity design, also known as brand identity design. It is a way of designing that conveys a company's or brand's identity through visual elements. The vi design includes a variety of elements such as company logo, fonts, colors, patterns, **, slogans, etc., which together form a unique visual system to ensure that the brand is recognizable and differentiated.

The purpose of the VI design is to establish a clear, unified and impressive brand image that will allow consumers to distinguish the brand from its many competitors and leave a long-term memory impression in the brain. Therefore, the VI design must take into account the brand's positioning, target audience, cultural background, and other factors to ensure that it is in line with the brand's style and values.

VI design can be applied in many aspects, such as logo design, ** design, advertising, product packaging, etc. The most important of these is logo design, as the logo is the core of the brand identity and is the first brand element that consumers see in stores, on the street, or online. Therefore, the logo design must be simple, easy to recognize, easy to remember, and consistent with the brand's voice and positioning.

In conclusion, VI design is an important brand marketing strategy that can help businesses build a strong brand image and increase consumer awareness and loyalty to the brand.

Zhonghui Design's original VI design works.

VI design is a multi-angle, all-round reflection of the company's business philosophy. The VI here is the abbreviation of visual identity, which is what we usually call the visual design of the enterprise VI, and its basic components include, the enterprise name, logo, modeling, standard words, standard colors, symbolic patterns, slogans, etc.

What is vi:VI (Visual Identity), which is translated as visual identity, is the most communicative and infectious aspect of the CIS system. 83% of the external information that people perceive reaches people's minds through visual channels.

In other words, vision is the most important and main channel through which people receive external information. The visual identity of corporate image is to transform the non-visual content of CI into static visual identification symbols, and carry out the most direct communication in the most extensive and diverse application forms.

The core of the basic part of VI is the logo, which can be in the form of graphics or text logos, and the most common is the ** form of logo. What is the fundamental part of VI design? The graphics, fonts and colors of the logo are strictly standardized, so that consumers can feel the identification symbols of the enterprise through their eyes, and the symbols have distinctive information transmission and unique characteristics.

Carry the company's culture or concept, and even industry attributes with logo graphics.

The enterprise visual identity system, that is, the VI system, is an important part of the overall strategy of CI, which belongs to the international general design, which generally includes two parts: the basic level and the application level, reflecting the corporate image, so that the public can grasp the information that the enterprise wants to convey at a glance.

Assist the corporate logo, strengthen the corporate character, and express the characteristics of products and services;

Around the 50s of the 20th century, visual identity emerged in the United States (vi).

Its background is influenced by the United States"Car culture"impact. At that time, the highway network had been formed, and new requirements were put forward for the traffic signs of the road, and in order to adapt to high-speed driving and complex driving paths, a unified and concise traffic identification symbol appeared. Marketers in the United States have shifted this concept to business communication, arguing that consumers are like high-speed drivers, facing the complex identification environment of entertainment cities, and competing companies need to have concise and unified symbols to capture the attention of consumers (and all relevant audiences).

The idea of this standard symbol system is also widely used in various public settings.

Visual information communication accounts for the largest proportion of the overall communication, and corporate identity is dominated by visual graphics. Its basic elements include: trademarks, standard colors, standard characters, etc. IBM and McDonald's are the representatives of the use of VI by American companies at this stage.