What are the theoretical materials of enterprise VI design and the key points of enterprise VI desig

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1. The sense of form in vi design.

The basic function of vi design is to convey the corporate concept through a certain design form and form different visual image positioning. Therefore, what kind of design form the advertising company adopts, such as whether the corporate logo is dynamic or static, whether the standard color of the enterprise is cold or warm, and what form the standard font uses, all depend on the positioning of the corporate image. Therefore, the premise of virtual instrument design is the design concept, and the design concept determines the form of the virtual instrument.

Excellent corporate image works are not inspired by inspiration, but to accurately grasp the corporate image positioning, through the image design to fully reflect its corporate philosophy, VI design process is the concept and graphics of the enterprise.

2. VI design concept.

VI design concept refers to the ideal positioning of the collection of corporate image design, including market positioning, industry characteristics, such as brand positioning, the concept of the enterprise, specifically refers to the logo, standard font, standard color, auxiliary graphic creativity, VI design concept design form refers to the collection of various design elements, including points, lines, surfaces, shapes, colors, space, etc. The concept of VI design does not contradict the essence of design form, but "concept before form" and "form before concept" form different VI design concepts. The design style of "concept first, shape and family second" requires starting from the concept, clarifying the design concept, and then matching the design form.

This vi design philosophy sometimes ignores the design form in order to fully reflect the design concept.

3. VI design style.

In general, the design style of VI is "less is more", which embodies the concept of "local reflection of the whole" from simplicity to "partial reflection of the whole", and reflects profound ideas from the few changes such as local colors or deformation of English fonts. However, it's easy to fall into the fallacy that simple equals simple. VI design advocates the combination of traditional culture and design form, so the sense of culture is strong, but the form is often greater than the content.

Therefore, the coordination between the design concept and the design form of virtual instruments is a worldwide problem. Only by combining the two with national culture, local culture, and corporate culture can we form unique works.

What are the key points of corporate VI design, Global Ivy will share with you here for the time being today. If you are more interested in the processing of geometric elements in ** design, page layout, and poster design, I hope that this article can help you in your study or work. If you want to know more about graphic design materials and skills, you can click on other articles on this site to learn.

The design of VI is not a mechanical symbolic operation, but a vivid expression with MI as the connotation. Therefore, VI design should reflect the business philosophy of the enterprise from multiple angles and in an all-round way.

A, the principle of unity of style B, the principle of strengthening the visual impact C, the principle of emphasizing humanity D, the principle of enhancing national personality and respect for national customs E, the principle of implementability: vi design is not the whimsy of the designer but requires strong implementability. If it is too troublesome in terms of implementation, or if the implementation is affected by the high cost, no matter how good the VI design is, it will become a castle in the air and a piece of paper because it is difficult to implement.

Therefore, in the implementation process of the years, it is necessary to pay full attention to the arbitrariness of the nuclear or personnel of the implementation department, and strictly follow the provisions of the VI design manual to ensure that it is not out of shape.

I won't post the case here, and it's not the first time I've done this.