What exactly do the publicist do 20

The responsibilities of a public relations officer in an organization include: establishing relationships with **, social groups, customers and **, organizing and arranging necessary political activities, mediating disputes, adjusting the relationship between employees and investors, etc. Of course, the public relations department is not only the voice of the organization, but also understands the attitudes and needs of customers, employees and other different interested parties.

In order to enhance communication with each other, PR professionals need to establish and maintain good cooperation with group representatives, customers, employees, non-profit organizations, and media such as newspapers, magazines, radio and television.

The PR staff is also responsible for gathering information to ensure that the public, interest groups and shareholders are kept abreast of the organization's policies, activities and achievements. On the other hand, they also provide information to the management of the organization so that it can keep abreast of public attitudes and issues that must be addressed in relation to other organizations or institutions.

The publicist prepares the information for publication and contacts the staff responsible for publishing or disseminating it. On their desks, there are many radio or television features, as well as newspaper and magazine features. Sometimes, these columns focus on an organization and its policies towards employees or its role in society; In most cases, the column is about a public topic, such as health, nutrition, energy, or the environment.

The PR staff is also responsible for arranging and directing the ways and steps in which the agency's representatives engage with the public. For example, they schedule time for company spokespeople to speak; Speeches are often prepared by them. They represent their employers at social events, arrange introductory videos, slides or other visual materials at conferences or school assemblies, and prepare for large-scale meetings.

In addition, the annual report and other written recommendations are also written by the PR staff. In organizations, publicists are often referred to as press secretaries, information officers, or public affairs specialists. They guarantee that the public is aware of the actions of the ** agency or department.

For example, the Public Affairs Commissioner of the Department of Energy needs to inform the public about the proposal to continue leasing coastal land for oil exploration. It is the duty of the press secretary of a candidate for Congress to inform voters about the achievements of the candidate he represents.

In large organizations, the head of public relations is often one of the agency's vice presidents at the same time. He may need to work with other supervisors to determine the agency's overall plan and policies. In the public relations department, there are also dedicated public relations personnel who are responsible for researching, writing and preparing various materials, maintaining contact with the outside world, and asking questions.

Publicists who work in small organizations or for private individuals often need to be a "jack of all-rounders". They are not only responsible for liaising with the outside world and preparing various materials, but also helping the sales and marketing department solve advertising problems and participate in marketing efforts.

The main tasks he is engaged in include:

1) Communicate and coordinate the relationship between the organization and the important public inside and outside, handle public consultation and complaints, and receive and arrange public visits;

2) Collect, collate, monitor and analyze public information related to the organization's image, and provide advice and suggestions to the organization's leaders on organizational image management;

3) Formulate the organization's public communication plan, produce and distribute the organization's publicity materials, and be responsible for the organization's news release and image communication;

4) Participate in the development of image management plans for organizations and products or services, plan and organize thematic public events, and evaluate them;

5) Assist the organization and relevant departments to find and deal with the contradictions, problems and emergencies or crises between the organization and the public;

6) Provide business guidance to relevant personnel.

The main tasks he is engaged in include:

1) Communicate and coordinate the relationship between the organization and the important public inside and outside, handle public consultation and complaints, and receive and arrange public visits;

2) Collect, collate, monitor and analyze public information related to the organization's image, and provide advice and suggestions to the organization's leaders on organizational image management;

3) Formulate the organization's public communication plan, produce and distribute the organization's publicity materials, and be responsible for the organization's news release and image communication;

4) Participate in the development of image management plans for organizations and products or services, plan and organize thematic public events, and evaluate them;

5) Assist the organization and relevant departments to find and deal with the contradictions, problems and emergencies or crises between the organization and the public;

6) Provide business guidance to relevant personnel.

Public relations refers to practitioners engaged in the research, planning, implementation and evaluation of organizational information dissemination, relationship coordination and image management affairs, as well as consulting services. Candidates who want to work in related fields can check the following content for reference.

Be fully responsible for the work of the public relations department to ensure the normal performance of the functions of the department; Acting as the company's spokesperson to disseminate news and information to the outside world; Planning and co-ordinating the company's public relations and promotional activities; Assist the General Manager and Operations Director in the reception of important guests; Formulate the department's work plan, public relations plan and various work systems, and supervise the implementation of the plan; Responsible for arranging the reception of relevant visitors and handling relevant letters and complaints; Manage the performance of the employees of the department and coordinate the relationship between the employees of the department; Train and educate employees, evaluate their performance, and implement rewards and punishments; Communicate the contact channels between the department and other business departments, and maintain a good working relationship in order to carry out the work better; Organize some large-scale public relations activities to improve the overall image of the enterprise; Carry out targeted publicity activities, liaise and communicate with the news media and social publicity channels; Responsible for collecting documents and materials related to the business of the department, handling all kinds of documents and materials, and handling the reporting and approval of various documents; Supervise the work of the staff of the department and complete it with high quality as planned; Plan and preside over the company's big rock annihilation activities.

Those who meet one of the following conditions can apply for the junior public relations officer: through the formal training of the junior public relations officer of the profession to reach the specified standard number of hours, and obtain the certificate; More than 2 years of continuous engagement in this occupation or related occupations (journalism, advertising, marketing, management, secretarial); Obtain a diploma in public relations or related majors (journalism, advertising, marketing, management, secretarial) from a vocational school above secondary level that has been reviewed and recognized by the labor and social security administrative department.

Those who meet one of the following conditions can apply for the intermediate public relations officer: after obtaining the professional qualification certificate of the junior public relations officer of the profession, they have been engaged in the profession or related work (news, advertising, marketing, management, secretary) for 2 years or more, and the intermediate public relations officer of the profession has been formally trained to reach the specified standard number of hours and obtain the certificate; After obtaining the professional qualification certificate of junior public relations officer of this profession, he has been engaged in this profession or related work (news, advertising, marketing, management, secretarial) for more than 3 years; Have a college degree or above in public relations or related majors (journalism, advertising, marketing, management, secretarial), and have been engaged in this profession for more than 1 year.

Those who meet one of the following conditions can apply for the senior public relations officer: after obtaining the intermediate public relations professional qualification certificate of the profession, they have been engaged in the profession or related work (news, advertising, marketing, management, secretarial) for more than 2 years, and have reached the prescribed standard number of hours of formal training for the senior public relations officer of the profession, and obtained the qualification certificate; After obtaining the professional qualification certificate of intermediate public relations officer of this profession, he has been engaged in this profession for more than 3 years; Have a bachelor's degree and have been engaged in the profession or related work (journalism, advertising, marketing, management, secretarial) for more than 2 years; Have a bachelor's degree in public relations and have been engaged in this profession for more than 1 year.