Why should PR professionals pay attention to their personal etiquette?

Take a look at the PR introduction below!

After reading it, you should have your own answer!

1. The origin of the word "public relations":

In 1807, Merriam-Webster's New Ninth Edition College Dictionary was abbreviated as "PR".

In 1903 it became a specialized profession.

In 1923, it became a discipline, often translated as "public relations", with multiple meanings and multiple meanings.

Second, the connotation of public relations:

1) The art of shaping the image of the organization, pay attention to innovation and ingenuity.

2) Management science, focusing on people's hearts.

3) The management philosophy of seeking unity from within and development from outside.

4) Intangible assets, a means of "soft competition".

3. Definition of public relations.

1.Primitive attributes.

Public relations is a kind of social relationship between a social organization and the part of the public that constitutes its living environment and affects its survival and development.

2.Comprehensive functional definition.

Public relations is the science and art of social organizations to influence the public in order to survive and develop, through communication and communication, shape the image, balance interests, coordinate relationships, optimize the social and psychological environment, and influence the public.

1) PR consists of three elements: p17

Communication: Social organizations ——— the public.

Communicating Subject, Intermediary Object.

Core work: shape the image of the organization and coordinate interests.

Purpose: Organizational survival and development.

Scope: Organizational Survival Psychological Environment.

1.Definition of extended attributes (omitted).

Refers to public relations activities.

Public Relations Careers Public Relations.

PR awareness (concept).

Definition of the PR profession by the Ministry of Labor and Social Security:

Personnel who specialize in the investigation, consultation, planning and implementation of public information dissemination, relationship coordination and image affairs of the organization.

Fourth, the basic characteristics of public relations:

1) Targeting the public.

2) For the purpose of reputation.

3) Based on the principle of reciprocity.

4) Take the long-term approach.

5) Honesty as the creed.

6) Use communication as a means.

Public relations is composed of three elements: social organization, public, and communication.

Otherwise, how can it be PR? This is the most basic.

Just like when you want 1+1 equals 2, you first have to know that 1+1 equals 2, hehe.

1. Internal and external distinction: There are two major types of domestic etiquette and foreign-related etiquette, focusing on the internal and external differences between the objects of etiquette service. The former refers to some of the etiquette norms and regional characteristics that prevail within the country; The latter refers to the etiquette norms that should be followed when participating in foreign affairs activities.

2. From the main body of the work object: it can be divided into housekeeping etiquette, official etiquette, business etiquette, and personal social etiquette.

Housekeeping etiquette: In the family, the etiquette norms that should be followed when socializing with relatives and friends, including greetings, congratulations, celebrations, gifts, banquets, etc.

Official etiquette: refers to the etiquette norms that should be followed in official activities, including official etiquette, official etiquette, etiquette for official reception, etiquette for official meetings, and etiquette for official banquets.

Business etiquette: the etiquette norms that should be followed in the work and entertainment of the business department, such as business reception, business negotiation, business celebration and other etiquette.

Personal etiquette: The etiquette norms that individuals should follow when participating in social activities, including some basic etiquette, such as shaking hands, introductions, conversations, gifts, etc.

Due to the complexity, extensiveness, creativity, and flexibility of public relations activities, public relations personnel are required to have good professional qualities. Here are some etiquette qualities that public relations personnel should have, so that everyone can learn.

1. Keen sense of public relations

1) Build an image, keeping in mind that due to the close relationship between the profession and the public, an individual's actions – even private – can have an impact on the reputation of the cause.

2) Based on the long-term, any public relations behavior should start from the company's long-term strategic goals and maintain the company's image.

3) Keen insight and grasp the opportunity to shape the image of the enterprise.

2. High level of thinking

1) The public relations personnel of the company's public relations department should be clear about the functional positioning of the department, and actively strive for the status of the public relations department in the enterprise with practical actions and work performance, so as to better help the development of the enterprise, not just an executive function.

2) Be familiar with the policies, laws and regulations related to the organization, be good at analyzing the situation, grasp the trend of changes and development of the social environment, and help the organization grasp the opportunity, strategize and make scientific decisions.

3. Have extensive and solid knowledge of public relations. It is necessary to continuously learn the theoretical knowledge of public relations, the practical knowledge of public relations, and the knowledge of disciplines related to public relations. Such as management, sociology, psychology, marketing, etc.

The learning of relevant knowledge will help to deal with various affairs of public relations in complex and changeable social relations.

4. Language skillsIn addition to having excellent writing skills, being able to write fluent and well-organized manuscripts, public relations work should also have the ability to communicate with very good friends and friends, establish a good relationship with the public through communication, be able to write and speak, and be able to use language well to convey the relevant information of the organization, and effectively communicate with the public, which is a basic quality requirement for public relations personnel.

Mature mindset and open personality. The state of public relations is complex and changeable, and public relations personnel are required to have high wisdom, calm thinking in case of problems, strict logical thinking and macro collision ability, the ability to comprehensively analyze problems, and rich imagination and creative thinking ability, so that the organization is invincible in the fierce competition. The personality should be open-minded, steady, and have a self-contained, tolerant spirit and a positive and optimistic personality.

The etiquette that a public relations professional should have.

Etiquette cultivation for public relations personnel.

Basic workplace etiquette and skills for public relations professionals.

Public relations personnel improve the form of etiquette.

Dress code for publicists.

Public relations etiquette of meeting etiquette.

Common sense of meeting with PR personnel in business meeting etiquette.

Business Etiquette & Professionalism**.

What are the basic etiquette common sense?

Introduction to the etiquette of the secretary.