How can offline stores retain customers?

In order to retain customers, offline stores should mainly improve the shopping experience of consumers and build a full-scene user experience, so that customers can stay and increase purchases.

1. In terms of people's digital upgrading, it provides support for product selection and marketing strategies by collecting offline user shopping behavior data. For brands, online user touchpoint data is often relatively easy to collect, while offline access to user data is very limited. In practice, AIoT devices such as smart touch screens, sensors, and cameras collect user offline behavior data, analyze user browsing patterns, optimize product display, and improve user purchase rates.

Second, in the digital upgrade of goods, commodity data analysis feeds back product selection, first-class strategy, and optimizes the dynamic sales rate of goods. By connecting online and offline commodity and inventory data, the sales of goods can be analyzed, the selection of products can be optimized, and the sales rate of goods can be improved. In addition, in the store** scenario, based on data accumulation, the sales volume can be achieved by building an algorithm model suitable for the retail industry, which can reduce the store out-of-stock rate, reduce the number of inventory turnover days, and drive the growth of store sales performance.

3. In terms of on-site digital upgrading, interactive interactive methods were launched to optimize the shopping experience. In order to meet the omni-channel shopping needs of consumers, stores provide delivery services through platform e-commerce, mini programs, takeaway platforms, etc. By providing online and offline integrated payment and other services, reduce the queuing time of consumers and optimize the shopping experience.

In fact, the easiest way for offline stores to retain customers is online, because online is easier to manage users. Then it can be done in several ways.

2. Use some preferential benefits to attract users and let customers taste the sweetness, so that they can retain customers for a long time.

3. The frequency of communication with customers must be increased, and only by communicating with customers often can we know what they think and catch customers.

4. The establishment of a membership system is also a way to retain customers.

In addition, you can also connect with customers through **, you can establish your own online sales route, let online and offline operate at the same time, and make good use of the advantages of more online traffic and easier customer acquisition. For example, on the micro level: Le Keke, which is equivalent to moving the offline business district to the online, all of them are in one **, and the goods in the ** can be mutually ** and obtain benefits from each other, so as to generate a group of businesses for warmth.

Nowadays, many merchants are facing the problem of difficulty in obtaining customers, and more than seventy percent of new customers arriving in the store cannot be effectively connected, and can only be reduced to one-time traffic.

This is a good question, very representative. Isn't the unmanned supermarket on fire for a while under the impetus of capital? How can wood survive with warmth, interaction, culture and small data?

Customers must first be classified, regular customers and flowing customers, the first important thing for store survival is to retain regular customers and develop flowing customers. According to the famous 28 theory, in fact, 80% of sales are created by 20% of customers, and these 20% of regular customers are the base where you want to do everything possible to retain. With the base and then the development of flowing customers, what is called flowing customers, is passing customers, passing customers The probability of secondary and tertiary consumption is low, but it should not be underestimated because of the word-of-mouth effect.

In the age of automobiles, runners can also become regulars, so they need to be taken seriously as well.

The first thing to retain customers is the home atmosphere, a few days ago the closure of the neighborhood convenience shelter with the store, as soon as the clerk entered the cold, there was no smile on the face, the customer felt that the dog days into the cellar! No matter how difficult it is recently, customers come to greet with a smile, the old Beijing restaurant customers come, first shout loudly "Come to you, please here", don't look at this greeting first, the first is full of enthusiasm, the customer's heart is also warm, the second is to create a lively atmosphere in the store, and it is also a kind of home culture atmosphere for customers who are already in the store. Enthusiastic, lively but not enthusiastic, some store customers come in and hurriedly ask customers what they want to buy, and even follow the customers, the customers will have a black line, too enthusiastic and even scare away the customers.

Once Xibei dined accidentally ordered a lot of dishes, and called the waiter with a smile and said that if you two din, it is recommended to order three dishes to eat, and other restaurants are eager for you to order more. Haidilao has also achieved the ultimate in family culture, treating you as a family member, and successfully creating a warm atmosphere.

The second is small data, the hot big data actually has a half-dime relationship with our wood, and small data is solid, practical and valuable. When you enter a store, whether it is the waiter or the clerk actually remembers your preferences, are you a little moved? Why is it called a small number, because you may not remember that much, but the aforementioned 20% of the regulars who generate the highest sales for you must remember that this is not difficult to drop!

Therefore, it is called small data, and the reason why many community convenience stores have been standing for a long time is that the neighbors have an emotional bond, remembering everyone's preferences, such as what brand to buy for smoking, drinking coffee, and drinking instant or canned, which is the fatal ** of people.

The third is service upgrading, with the basic plate of regular customers and flowing customers, how to create higher profits? Appropriate recommendation, Bihong Luru can recommend the new products launched in the store for customers who like to drink coffee, and recommend new products with similar taste for smokers.

Then the guest will be introduced to the family members, and the family members will be briefly introduced to the guests one by one. It is better to be able to succinctly state their hobbies and characteristics, which will give the guests a pleasant feeling and show the harmony of their family. If you are a regular customer, you should speak naturally, too much politeness will make people uncomfortable.

If you are a stranger, you should say something like "You may be seated", "Is there something wrong?" Don't be busy, talk slowly", "Please ask your name" and other meeting words. When talking, Kei Sui should focus on the guests, so that the guests can explain the purpose of Sakura's visit as soon as possible, give the guests a sense of home, and make him feel that the host is good and polite.