The significance of the development of online retail of travel products

With these, it is easy for us to find out which hotels are currently cheaper. Sometimes an industry changes constantly, if you identify a brand every time. You won't find out until one day. In fact, everyone has long since used this brand. That is, you are left behind! ·

Hello, glad to answer for you. Because the sales process of tourism products is also the process of product information transmission, people have strong personalized requirements for the tourism industry, destinations, itineraries, time, and the choice of ** are very different, and the amount of e-commerce information is large, fast, and the degree of place is high, especially suitable for the sales of tourism products; On the other hand, tourist sources and tourist destinations are all over the country and abroad, buyers and sellers are far away and scattered quickly, a tourism transaction often needs to be completed through a large number of sales intermediaries, e-commerce for tourism, can save costs, reduce intermediate links, expand market coverage, thereby greatly reducing operating costs. Therefore, travel products are particularly suitable for online sales.

Summary. Because the sales process of tourism products is also the process of product information transmission, people have strong personalized requirements for the tourism industry, destinations, itineraries, time, and the choice of ** are very different, and the amount of e-commerce information is large, fast, and the degree of place is high, especially suitable for the sales of tourism products; On the other hand, tourist sources and tourist destinations all over the country and abroad, buyers and sellers are far away and scattered, a tourism transaction often needs to be completed through a large number of sales intermediaries, e-commerce for tourism, can save costs, reduce intermediate links, expand market coverage, thereby greatly reducing operating costs.

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The survival of a business in the market largely depends on the company's marketing strategy. In the current era of rapid development of computer networks, tourism network marketing came into being. A variety of marketing methods emerge in an endless stream, tourism enterprises should keep up with the pace of the Hui La, the traditional marketing of enterprises to make corresponding adjustments, in order to survive and develop in the ever-changing information age.

In the context of the rapid development of the tourism industry and the rapid growth of the number of netizens, tourism e-commerce came into being. We mainly understand tourism e-commerce in a narrow sense: tourism enterprises based on the Internet and modern communication technology to carry out tourism product burial and rolling trading activities, including information services, cavity liquid jujube advertising, negotiation, booking, payment, investigation and transaction management and other business processes.

Because the sales process of tourism products is also the process of product information transmission, people have strong personalized requirements for the tourism industry, destinations, itineraries, time, and the choice of the state group are very different, and the e-commerce information is large, fast, and in place, which is especially suitable for the sales of tourism products; On the other hand, tourist sources and tourist destinations all over the country and abroad, buyers and sellers are far away and scattered, a tourism transaction often needs to be completed through a large number of sales in the sail orange industry, the use of e-commerce for tourism, can save the best costs, reduce the intermediate link nuclear cover, expand the market coverage, thereby greatly reducing the cost of operation.

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Summary. Tourism e-commerce has the characteristics of large amount of information, fast update, strong autonomy and timely response. By booking online, travelers can not only book cheap air tickets and hotels, but also enjoy discounts on entertainment, dining and other expenses.

E-commerce has the characteristics of large amount of information, fast demolition, strong autonomy and timely response. Through online booking, tourists can not only book cheap air tickets and hotels, but also enjoy discounts on entertainment, food and beverages.

Tourism network marketing can transcend the limitations of time and space for information exchange, and across time and space to reach transactions, so that any tourism enterprise can provide global business around the clock.

Pin service. The multi-function of the Internet enables tourism network marketing to concentrate on various forms of communication such as sound and voice, and create a virtual environment to spread tourism information in three dimensions. This is the outstanding feature of tourism network marketing, which makes it a stool and virtual marketing.

Tourism network marketing has a high degree of integration, it can bend the pants travel products to simplify production, price, channels, market research, consulting, transactions, settlement, complaints and other tourism affairs.

The tourism network is the most economical to focus on marketing, and non-store sales save a lot of money from tenants, such as money, water and electricity, labor costs, and other large expenses, and reduce the logistics costs of physical exchange, all of which greatly reduce operational losses.

Summary. Dear, glad to answer for you! Why tourism products are suitable for tourism e-commerce:

Because the amount of information in tourism is very large, it can be fully displayed in front of the public through e-commerce, leaving aside the limitations. Moreover, with the increasing number of Internet users in China, the Internet is one of the most common ways for the public to absorb information, so they will generally find useful information on the Internet first. Tourism is even more so, with the continuous growth of tourism in recent years, the competition has also increased significantly, if you can show the public your advantage tourism products through **, as well as enough tourism information, you can win the goodwill of the public, so as to expand the company's own popularity.

Dear, I'm glad to answer for you! Why tourism products are suitable for tourism e-commerce: Because the amount of information in tourism is very large, it can be comprehensively displayed in front of the public through e-commerce, putting aside its limitations.

Moreover, with the increasing number of Internet users in China, the Internet is one of the most common ways for the public to absorb information, so they will generally find useful information on the Internet first. Tourism is even more so, with the continuous growth of tourism in recent years, the competition has also increased significantly, if you can show the public your advantage tourism products through **, as well as enough tourism information, you can win the goodwill of the public, so as to expand the company's own popularity.

Data expansion: First of all, the tourism industry is very interrelated, requiring the coordination and cooperation of the departments of transportation, post and telecommunications, commerce, light industry, urban construction, culture and cultural relics, so when making decisions, in addition to considering the provision of catering, accommodation and other related products and services to tourists, but also to meet the needs of various related industries. Tourism e-commerce can connect a large number of tourism businessmen, tourism intermediaries, and tourists, and scenic spots, travel agencies, tourism hotels and tourism-related industries can attract more customers with the help of the same **.

On the basis of the complementarity of excellent liquid potential, the utilization efficiency of clear oak resources has been improved, and a win-win situation has been formed between banks, tourism intermediaries, tourism product producers and tourists. Secondly, most tourism products have the characteristics of intangible and non-storable, and the process of production and sales is completed in the process of service, which avoids the problem of imperfect distribution system in modern e-commerce.

Advantages of tourism network marketing:

1. Use the network to carry out marketing activities, so that small-scale tourism products can achieve global marketing with low marketing costs.

2. There is no source of online shopping, and tourists can get tourism products according to their own needs, and tourists are highly satisfied.

3. Network marketing greatly reduces the low tourism marketing cost of Chaliang.

4. The use of network marketing can provide all-weather advertising and services without increasing expenses, which is conducive to increasing the contact opportunities between tourism enterprises and tourists, and greatly increasing potential sales opportunities.

At present, there is a phenomenon that is not optimistic in China's tourism commodity industry, which is mainly manifested in the low level of operation and management. At present, there are some phenomena in China's tourism products: lack of brand goods; The grade is low, the packaging is not refined, and the added value is low; The phenomenon of commodity similarity is serious; The production is shoddy, and the quality of tourism goods is low; lack of relevant industry support; The fancy update of tourism commodities is slow, and the development of new products is weak; Wait a minute.

These problems have seriously affected the development of China's tourism commodity market, making the development of China's tourism commodities far below the level of developed countries. These problems in China's tourism commodity industry are mainly caused by the operation and management of the tourism industry, and only through effective planning and improving the level of operation and management can we promote the long-term development of China's tourism commodity market.

1. It has local characteristics and is easy to take away.

2. Combined with the theme of the scenic spot, there is culture and commemorative meaning, 3. It is creative and novel.