What should I pay attention to in search engine advertising?

The most important thing is to count your input-output ratio, but this is something that search engines can't do, and you can achieve it by searching for winners through Baihui. On September 23, Baihui, the world's leading enterprise cloud computing platform, held a press conference in Beijing to announce the release of Baihui's new product "Search Winner". It is designed to help businesses that advertise on search engines optimize their performance and spend less money.

To this end, Baihui has released the "Search Winner" to provide a better "solution" for enterprises that advertise on search engines: Baihui Search Winner is created in combination with the current dilemma of enterprise search delivery.

The enterprise search delivery effect improvement tool, through Baihui search winners, can tell business owners the real input-output ratio, help business managers to good customers, so that business owners spend less money on search engines. "Search Winner" from keywords, users, user conversion, sales follow-up, transaction management, after-sales service, search winner to help business owners manage the whole life cycle of customers, help enterprises to manage customers, manage search delivery, so that enterprises can obtain greater benefits at a lower cost on the search engine. For more information on "Search for Winners", please visit the official website of Baihui**.

In addition to the basic account settings, the choice of keywords is very important, which will directly affect the clicks and conversion rate of the advertising performance. In addition, advertising effect monitoring will also die is very critical, a good monitoring tool can make the advertising effect several times. From advertising to consulting to sales, a professional tool can monitor the data of the entire process, and our online marketing part, it is necessary to learn to use such a tool.

1. A search engine consists of four parts: a search engine, a brother indexer, a search engine and a user interface. The function of the search engine is to roam the Internet, discover and gather information. The function of an indexer is to understand the information searched by the searcher, extract index items from it, represent documents, and generate an index table for the document library.

The function of the retrieval device is to check out documents in the index database according to the user's query, evaluate the relevance of documents and queries, sort the results to be output, and implement a certain user relevance feedback mechanism. The role of the user interface is to enter user queries, display query results, and provide user relevance feedback mechanisms.

2. Search engine refers to the system that collects information from the Internet according to a certain strategy and uses a specific computer program, organizes and processes the information, provides users with retrieval services, and displays the relevant information retrieved by the user to the user. Search engines include full-text indexing, catalog indexing, meta-search engines, vertical search engines, aggregate search engines, portal search engines, and free link lists.

360 Sogou Shenma's top few! After Google withdrew from the Chinese market, Blind Yu became the boss.

1；Adwords are linked ads that appear on search results pages. It belongs to the CPC (Cost-Per-Click) fee system, that is, advertising fees are charged according to the number of clicks.

2；The basic feature of PPC is that you pay by clicking, and the promotion information appears in the search results (usually the top position), and if it is not clicked by the user, no promotion fee will be charged.

1. It has a strong pertinence.

When searching, customer needs have been expressed through keywords, and search engines give corresponding results according to customer needs, so advertising is completely exact matching, directly aimed at customers with needs.

2. Trackable advertising performance.

3. Wide audience.

From 2005 to 2007, the number of users using Internet search in China will grow at an annual rate. In this way, China's search users account for 88% of Internet users, and the absolute number of users exceeds 85 million.

At present, the mainstream search engine platforms in China are with ads, and the mainstream search engines are nothing more than 360 Sogou Shenma platform, from the perspective of market share, they are the big brother on PC and mobile, unshakable, so Sogou is proud of the development of Sohu behind it, Tencent's support, and Shenma is relying on the huge traffic entrance of the UC browser to occupy the second position on the mobile end. 360 is sad, the development of both ends is unsatisfactory, it's a pity!

The more shocking Toutiao began to do search advertising, which is a shock to the platform, after all, Toutiao has developed too fast in recent years, and I don't know what subversive products will be made, looking forward to observation!

At present, the mainstream search engine platforms in China are with ads, and the mainstream search engines are nothing more than 360 Sogou Shenma platform, from the perspective of market share, they are the big brother on PC and mobile, unshakable, so Sogou is proud of the development of Sohu behind it, Tencent's support, and Shenma is relying on the huge traffic entrance of the UC browser to occupy the second position on the mobile end. 360 is sad, the development of both ends is unsatisfactory, it's a pity!

Today's headlines, which is even more disadvantaged and shaken by rent, began to do search advertising, which is a shock to the platform, after all, Toutiao has developed too fast in recent years, and I don't know what will be done to subvert the production bridge, looking forward to observation!

Regarding this issue, if you just want to advertise on search engines, such as 360 search, Sogou and other search engines, then you need to open a bidding account, and you can consult your local ** for the account opening fee and the account opening fee of 360 search, or you can open an account directly on the 360 official bidding platform.

If you want customers to search for your information when they hit related keywords and enter your **, this involves the selection of keywords. So how to let the other party be able to search for their own keywords? There are 2 ways to go about this:

Free SEO keyword optimization technology is to optimize ** keywords, lay out good keywords, and let the keywords rank to the first page, so that customers can find directly into your official **, SEO keyword optimization technology is free, no need to spend money on advertising, but this requires you to understand SEO technology, if you don't understand it, then you can't do it yourself, but you can also ask someone who understands SEO to pay him, let them help you optimize ** keywords. Try to optimize as many long-tail keywords as possible, because if the overall weight of the core of the highly competitive keywords is relatively low, it will be difficult to optimize Li Wanghua. You can only start with long-tail keyword optimization first.

2. SEM promotion.

This way is to open, 360 search, Sogou and other search engine bidding accounts, this is a fee, and the daily advertising quota can be set by yourself. 50 yuan to 100 yuan a day can be. This kind of bidding account, for the bidding account, you need to be able to do keyword selection, title optimization and introduction writing, and the bidding landing page must be well designed, otherwise you run ads, but the conversion rate is very low, you are easy to lose money.

All belong to bidding promotion, and there is a 2-word reminder of "advertisement" on the right.

As for how you say to promote your products, first of all, you have to analyze which groups of people are the target customers who use your products, these groups of people will appear on the Internet, and then promote them where they appear, otherwise there is no effect on the blind promotion of which hand, where he does not appear, you also promote, it is useless, there are many ways to promote the product, for example, your customers are on WeChat, then you can use social community e-commerce, content e-commerce, Or it is the WeChat 4 linkage to promote (small program + personal account + WeChat *** + WeChat group). There are many ways to do this, but the premise is to analyze the target customers of your product.

As for the problem of hanging ads on the top, then you have to go to your **background to see, generally if there is a place to insert ads in your **background, then you can directly upload the advertising design map to display ads on the **above, if your**background does not support inserting ads, then it will involve modification**, you can insert ads in the **front-end**.