Can I start my own business after learning live streaming?

It's up to you to do this, and it's okay if you want to start your own business, depending on your own relationship.

1. The new anchor should be able to interact.

The word interaction must be understood by everyone, how to achieve interaction in the real sense, which all depends on personal on-the-spot play and reaction speed. Everyone should know that the anchors in each live broadcast room are either playing their own, or they are playing **, and some anchors are singing. The fastest and most effective way to increase popularity is through interaction.

2. Be an anchor and have a new breakthrough every day.

First of all, if you want to steadily develop the popularity of your live broadcast room, you must have a QQ group. There are ten people joining every day, so what you should do tomorrow is to break through these 10 people, and you must know that the fan base is your real stable person, the stable person who watches the live broadcast, and the stable person who interacts as I mentioned above.

3. Find live streaming topics.

There should be enough topics to talk about every day. Or say something interesting, popular, and some jokes, so that the audience will not be so boring to watch. When the audience comes to your live broadcast room and sees the atmosphere and the humorous interaction of the anchor, they naturally want a person to register an account and be willing to chat with you.

is willing to watch your live broadcast, and the biggest point in the hearts of the audience watching the live broadcast is the sense of existence, if they want to have a sense of existence, they will naturally live here, and they can't drive away.

4. Personality language is required during the live broadcast.

Everyone should have a unique paragraph and a unique sentence. Here's an example. Well, who else, everyone should know this.

That's right, it's important to have some of your own language and your own sentences like this. Not only for ridicule, but in an emergency, when you really can't think of words, you can use sentences to talk about the topic when you are short of words.

Measures for the Supervision and Administration of Online Transactions.

On March 15, 2021, the "Measures for the Supervision and Administration of Online Transactions" formulated and promulgated by the State Administration for Market Regulation was officially released at the 31st "3.15" Gala of **Radio and Television Station.

On April 23, 2021, seven departments, including the Cyberspace Administration of China, the Ministry of Public Security, the Ministry of Commerce, the Ministry of Culture and Tourism, the State Administration of Taxation, the State Administration for Market Regulation, and the State Administration of Radio and Television, jointly issued the Measures for the Administration of Online Live Marketing (Trial) (hereinafter referred to as the "Measures"), which will come into force on May 25, 2021. The Measures propose that livestream marketers and livestream room operators who are natural persons shall be at least 16 years old; Where minors 16 years of age or older apply to become livestream marketers or livestream room operators, they shall do so with the consent of their guardians.

1. Choose a platform Before starting to do live sales, it is very important to choose a platform 2. Choose products and sources of goods that you want to sell live broadcasts, and the sources of goods are key food, daily necessities, beauty and so on. If you don't have a supply by your side, you need to keep your eyes open and go out to find it. Novices should remember to be careful of pressing goods, there are many factors that make a good impression of a thing, so don't invest a lot to buy a lot of goods, and the result is not selling.

3. Live broadcast equipmentLive broadcast equipment is also the key to affecting live broadcast salesTips for selling goods live streaming1. Shape memory points.

In fact, online live streaming is very similar to offline branding. When you open a store offline, you must make your own brand, just like when you think of milk tea, you will react to Hey Tea, and when you talk about hot pot, you will think of Haidilao. It must make consumers think of you when they want to buy something.

Shaping memory points not only creates a psychological suggestion, but also makes your image easy to remember.

2. Hunger marketing.

Many physical people who are new to live streaming have made a mistake, and will only say "My product is really good, many people have bought it!" Ambiguous words like "It's in demand in my store, you can try it." At this time, you actually need to quantify the popularity of the product.

Answering that the new anchor has just started the live broadcast, and often faces the problem of no traffic and zero turnover, here are some more basic live broadcast promotion methods for everyone, and everyone who pays can choose to buy the official traffic boost directly, and you can try the traffic supplement and overseas shopping traffic assistant for free, increasing the number of people in the live broadcast room. These methods are often used and have a good effect, and you can choose according to your own situation. Streamers need to be aware of the live content.

The live broadcast content here includes the live broadcast process, product introduction, and live room interaction. Only if you really have a comprehensive understanding of the live broadcast, can you bring an immersive feeling to the audience through your own language description, and your professionalism can greatly enhance the user's trust in you, thereby increasing the transaction volume.

How does a newbie do live streaming? How to do live streaming for newcomers? What's the trick? Today I am sharing with you how to lock fans in the live broadcast room and how to retain fans ** live broadcast skills.

These beatings can be used for live broadcasting. It can attract popularity.

Clause.

1. Choose a platform.

My content is mainly based on live clothing as an example, and you can make a reference for other categories. Before starting to do live broadcasts, it is very important to choose a platform, from the current point of view, I think that the platform is well chosen, and the energy is less than half, and the importance of choosing a platform that suits you accounts for 50% of the live broadcast of goods.

Now is the era when traffic is king, any business is grabbing traffic, I came into contact with a person when I was doing live broadcasts, and I started to be a Yingke in 16 years, with annual sales of more than 10 million and a net profit of 26%, not singing or dancing, just selling goods.

Clause. Second, find the source of goods.

It is difficult for a good woman to cook without rice, and if you want to live broadcast and bring goods, solving the goods is the fundamental problem. There is a ** chain of clothing for clothing, and there are beauty cosmetics for beauty, both domestic and foreign.

So first look at the resources around you, whether there is a suitable source of goods, if not, take action. Regarding the supply of goods, it is also the experience of making clothing for seven or eight years: don't be in a hurry to stock up.

Many people are so tired that they don't make money, and they are crushed to death by inventory. Clothing is like this, it is expensive when you buy it, and it is difficult to dispose of inventory.

It's better not to stock up on your own from scratch, and you'd rather have a lower profit and sell someone else's goods. Looking for the source of clothing categories, you can first look at the market around you, at present, the development of e-commerce is Hangzhou, ** live broadcast this ecology has achieved a large number of live broadcast bases, these places do not need you to stock up, free venues, just help her sell goods. Wide.

Clause. 3. Live broadcast equipment.

In addition to mobile phone equipment, another important equipment is lighting, and the live broadcast has relatively high lighting requirements for the live broadcast room. Indoor light off arrangement, it is important to choose a relatively large top light, and then a front ring light. The sound part is generally brought with the device, and the sound card is rarely used, and half of the singing anchors will use the sound card more.

Clause. 4. Account opening.

After the basic things are ready, you need to have a live broadcast account, and the live broadcast function needs to be opened additionally, especially with the ability to bring goods. **It will be divided into details, and the live broadcast of the store is distinguished from the live broadcast of the talent, and it involves MCN institutions and the like, so if you want to start broadcasting in **, either you need to have more than a store with drills, or you can contact an agency to open the live broadcast permission.

If it is relatively simple to open it in Kuaishou live broadcast, there is a place in the background to open it directly. Watermelon delivery is currently in the internal testing stage, and it is difficult to open the permission to bring goods.

Clause. 5. Background preparation.

Without further ado, let's get straight to the point! How does a novice do live streaming?

Clause.

1. Be mentally prepared to set goals

You can have the ambition to become the second Li Jiaqi, but you can't be in a hurry and be too impetuous! There is no indomitable perseverance, and I advise you not to delay your time! There will always be times when you are confused on the way to your efforts, so set goals for yourself first to avoid losing your direction on the way to your efforts!

Clause.

2. Choose a live streaming platform

There are many platforms that can do live broadcasting, and you have to choose the platform that suits you according to your own advantages, such as supply advantages, environmental advantages, specialty advantages, etc.!

Clause.

3. How to open live broadcast permissions

I have summarized the methods for each live streaming platform to apply for live broadcast permissions, and it is good to prepare to open live broadcast permissions according to the live streaming platform you choose!

Clause.

Fourth, learn the rules and regulations of the platform

You have to learn the rules and regulations of the platform and take good notes! Otherwise, once you are banned for violating the rules, your efforts will be in vain, and you will have to start from scratch!

Clause.

Fifth, find the source of goods and select methods

This part teaches you how to select products according to the characteristics of the platform and market demand, as well as several ways to find reliable sources!

Clause.

Sixth, the allocation of personnel for live broadcasting

According to the number of team members, the appropriate allocation of functional personnel!

Clause.

7. Selection of live streaming equipment

Depending on the category of the product you choose and the size of your team, choose the right live streaming equipment!

Clause.

8. Decoration method of live broadcast persona

The decoration of the live broadcast personality includes the setting of your account's basic information and the decoration method of the live broadcast room!

Clause.

9. Collection and sorting of live broadcast scripts

Live broadcast speech includes retention words, interactive words, forced single words, etc.!

Clause.

10. Live streaming process script

To do live broadcast, you must do a good job of scripting in advance, and the anchor will broadcast live according to the script plan and the process, which is 100 times stronger than the live broadcast without a script!

The first is to watch more of what other very popular anchors do, such as Li Jiaqi Weiya, and then go to the interview media company to try live broadcast or choose to live broadcast at home, it is recommended to go to interviews more.

The second way is to find a lot of training materials on the Internet, first lay a solid theoretical knowledge, and then go to practice. Now that live streaming is on a tuyere, it is a good time to enter the market.

If you are a pure novice, there may be a transition period, an incubation period, and you may face no traffic for several months or even a year.

It is necessary to accumulate followers first, and account activity is the key to the sales of live streaming.

In fact, it's very simple, live streaming is to broadcast live first, so that others can see that you are doing goods, and after a long time, someone will look for you.

The live broadcast is very simple, but if a novice brings the goods, the effect should not be great.

To do live broadcast for novices, you must first choose a good live streaming platform, and you must attract fans in terms of content during the live broadcast, and then have the guidance of the topic. So that fans have a strong desire to buy. Or there is another kind of product image display, that is, you need to have enough fans to display the product to the manufacturer.

First, you must first find a position and determine what you want to bring.

Second, have a certain number and quality of fans.

Third, you must have a stable supply of goods.

Fourth, have an obvious personal style, which can make fans have a sense of trust in you.

Fifth, have professional knowledge, be able to speak, and have certain sales skills.

6. Have good adaptability and high emotional intelligence, tenacious perseverance and strong psychological endurance.

Live streaming is very popular, but not everyone can succeed, it is recommended that before choosing this path, you can find a relevant course, study well, you can avoid a lot of detours. Finally, I wish the subject success

Register an account on a live broadcast platform first and develop the basic number of fans, think about the account positioning, and develop the live broadcast of which type of fans will be very important in the later stage, and it will also be of great help to bring goods in the future.

I guess I haven't passed the school exam, this big brother has said, how to do a novice, big brother, you can't do it as a novice, you have no traffic resources, no product chain, in short. You don't have a source product, you don't have fans to pay.

However, if you analyze rationally, you can open a live broadcast to bring goods, and there will definitely not be zero fans, right? At least one relative and friend, so, you just open it and it's over, and sell the things you don't want at home, whether it's new or old, whether you can use it or not, and it's over, anyway, the people who watch your live broadcast are people you know.

So the question is, you have sold out of the things at home, what will you sell if you still want to live broadcast the goods?

After the increase in fans, you can find a first-class business to cooperate, there are many in Yiwu, and I know more than 100 first-class businessmen.

You have to learn to shoot and operate first, and know how to increase followers and drain a series of requirements, and the key is that you are too slow to explore.

With the continuous development of the Internet, e-commerce live streaming is very hot in recent years, many people want to achieve their entrepreneurial goals through live streaming, and if they want to achieve entrepreneurship through e-commerce, they need to start from the following aspects:

Do market research and analysis to understand the state and trends of the industry.

Determine the direction of entrepreneurship and profit model. According to their own situation and advantages, choose whether to cooperate with merchants, pure commissions or their own stores to bring goods, etc.

Code liquid to establish a live broadcast platform. You can choose mature e-commerce live broadcast platforms such as ** live broadcast, Kuaishou, etc., or you can build your own platform. For example, self-built platforms require more time and money, and need to take into account platform technology development, user experience, etc.

Find the source. Find the right source of goods according to the direction of entrepreneurship to ensure the best quality and stability, as well as the best advantages. You can consider starting with your social circle to find products that are suitable for live streaming, and then gradually expand the scope.

Focus on the user experience. During the live broadcast, it is necessary to maintain interaction with the audience, solve problems, solve customer questions, improve user experience, and increase user stickiness. And to keep abreast of user feedback, and constantly optimize products and services.

Continuous improvement and innovation. In addition to the advantages of quality and quality, it is also necessary to continuously improve its service quality and brand image, innovate marketing methods and models, and make itself stand out.

The above are some common e-commerce live streaming business steps and suggestions in Oak Qing, which need to be practiced according to their own situation and industry foundation.