Is it good to use a question as a headline for a news advertorial? 15

Okay, but there are too many such titles, it's better to change to a less common one, or make a title without questions, such as "** The latest way to ** cancer", "Teach you how to ** cancer", etc.

Let's learn from the old Xie advertorial blog.

In this era when content is king, the influence of Yin Dasun content is far beyond our imagination, and how to write novel content to attract the eyes of users is a problem faced by many businesses and enterprises when doing marketing promotion.

And there will be a market for demand, in order to meet the needs of business enterprises, a variety of soft text ** companies came into being, considering the professionalism, many businesses and enterprises are also willing to find this kind of soft text ** agency to write soft articles.

However, in terms of Jin Suitui, not all advertorial companies can write high-quality and professional advertorials. Generally speaking, examining whether a company is professional can be carried out from the following three aspects.

1. Operational qualification and establishment time.

This is the first thing we should look at when looking for a good advertorial** agency. Specifically, business qualifications include whether the company's business license is complete and whether it meets the operational standards, in addition, the company's establishment time is also a factor to consider, generally speaking, the longer the company has been established, the more professional and writing skills the copywriting team will have.

Moreover, we can judge the strength of the long-established advertorial ** company according to its customer evaluation, and the advertorial outsourcing company with a good reputation is naturally more trustworthy. Stove chain.

2. Write promotion plans and promotion channels.

Professional, high-quality advertorial agencies will generally provide professional copywriting standards and perfect promotion programs, at the same time, in terms of promotion, they often have their own ways and channels, which can provide a one-stop service for the advertorial publicity of businesses and enterprises.

Jin Suitui said that the company not only writes well, but also promotes well, because of the characteristics of the industry in which they are located, they have a good control over the advertorial, which can not only write high-quality advertorials according to the needs of customers, but also make the advertorials play a greater effect, and seize the user's points through special promotion methods and channels, and maximize the effect of the advertorial.

3. Successful cases and practical experience.

Whether there is a successful experience, this is a question we will ask when choosing an advertorial company, if an advertorial company can't even get a successful case, then how can we rest assured that our marketing advertorial will be delivered to it? Companies with no success stories, or few success stories, need to be carefully considered.

The successful cases we mentioned here include excellent articles for the companies we have cooperated with in the past, the platform resources released, and the results achieved, etc., which are the achievements of the enterprise and the capital to attract follow-up customers.

As far as I know, they can not only be in Sina, NetEase, Baijiahao, Xinhua, Phoenix, Tencent, CCTV and other 3000 portals and places**, but also want to publish which**direct payment pants can be released after the end, **and on the official website, I summarized several advantages: **are transparent, the speed of the press cover is fast, and the advertorial can be ranked on the home page.

Here's how to write a news headline:

1. Four important principles for title writing.

The title should not exceed one line.

Use numbers in the title.

Try to avoid the use of special punctuation marks.

2. The title should be between 17 and 25 Chinese characters.

Some ** have requirements for the number of words in the title, which cannot be too short or too long. In addition, many people are not used to writing abstracts, or randomly selecting a paragraph and pasting it as an abstract, which is not advisable. Be sure to put the most important keywords in the abstract, the company name, etc., within the 120 Chinese characters of Touyuan Panzai.

3. Use numbers in the title (when needed).

People like to see clear numbers. For example, "10,000 boyfriends are bound into a book", "CES 2018 and Ali International Station opened the first design procurement hall, and China's top businessmen account for more than 40%". If the content allows, you should try to use numbers in the title.

The numbers in the headlines convey either immediacy or factuality, and either way, enhance the credibility of the news itself.

Fourth, use subheadings to add detailed information, and do not use introductory lines or subheadings as the main headings.

In principle, if the length of the article is more than 600 words, it is necessary to use subheadings in the article. If you don't use subheadings, avoid paragraphs that are too long, too. Each paragraph should be around 140 to 200 words.

The headline is usually a summary of the news content, which is mainly composed of three categories: the introduction (headline), the main headline, and the subheading. A heading is a short sentence that precedes the main heading as a lead to the main heading. The role of the main headline is to summarize the main facts or central idea of the news; The purpose of quoting the title is to introduce the background, highlight the center, etc.; Subheadings are used to supplement the content of the main heading.

5. Try to avoid the use of special punctuation marks.